20 years ago, the term war for talents has been mentioned in a publication for the first time. It refers to an expected shortage of qualified labor caused by limited supply and the consequent competition among organizations to attract and retain these talents. For several decades now, it has been of both scholars’ and practitioners’ interest to find out how organizations can win this war. Employer branding is considered a possible means to enhance employer attractiveness and secure the employees that are critical for the success of the organization. The purpose of this investigation is to shed more light on the underlying processes as well as influencing factors related to employer branding in a real-life context. Therefore, the author has examined the subject in a multinational enterprise in Thailand based on the framework proposed by Aggerholm, Anderson & Thomson (2011), which conceptualizes employer branding as the intersection of human resource management, branding, and corporate social responsibility. The data collection for this single-case study was based on guided interviews with experts from the aforementioned fields, who have been presented with questions related to their respective areas of expertise, being human resource management, marketing, and corporate social responsibility. The findings suggest that all three areas are relevant for employer branding and contribute to an operationalization of the phenomenon. While the interrelation between employer branding and human resource management as well as employer branding and branding are more apparent, the link to corporate social responsibility was less conclusive. Based on the results, the author gives recommendations for the design of an effective employer branding.

Small Medium Enterprises (SMEs) or “Usaha Kecil Menengah (UKM)” has a huge contribution in indonesia and asean economic. There is 96% micro business in ASEAN and 99% in Indonesia. Digital technology helps SMEs move faster and more competitive in national and international context. Technology and Internet had a huge impact of economic growth in the world including Indonesia. The effective free market is basic point of SME’s. Therefore, it needs the right strategy in increasing competitiveness to compete in ASEAN Economic Community (AEC). Little Bandung is one of Bandung Goverment program in increasing SME’s to active in Internatioal business and contributes an economic growth nationally with becoming a part of global value chain as a response for AEC challange. The purpose of this research is identifying the characteristics of SME’s in little Bandung. The research will analyze the impact of digital marketing to the competitiveness of SME’s little bandung in AEC, and the effectiveness factor of digital marketing in SME’s. Data collection process will held in Indonesia. This research identifies three main variables that have potential to influence digital marketing (DM) and digital leadership capability (DLC) that is digital culture(DC), digital attitude (DA), leadership skill (LS). Furthermore, digital marketing and digital leadership capability is also tested whether it has potential for influence on competitiveness. The the research is quantitative which collected by visiting SME’s dan melalui google form. The data analysis method is partial least squares – structural equation modeling. The results of these tests indicated in the hypothesised relationship in the research model were significant. That is DC, DA, LS positively influence toward DCL and DM, Furthere more influence on Competitiveness..

The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. India is the world’s fifth-largest global destination in the retail space. Modern retail formats have immense potential, since India has the second largest population with affluent middle class, rapid urbanisation and growth of internet. Private label (In-store brand) strategy is playing a dominant role in organised retailing. The challenges of introducing acceptable “private label” brands in food and grocery retailing requires understanding the purchasing behaviour of women consumer. The aim of the paper is to study the effect of private label brand attitude on trust and loyalty formation among the women Consumers in Indian. Data were collected from 428 women respondents who bought private label brands in food and grocery sector. The research findings indicate that there is significant relationship between private label attitude and purchase intention. Research outcome also shows that there is significant relationship between the perceived risk consciousness, perceived familiarity, perceived brand image and private label attitudes. In comparison to other factors, perceived quality is playing dominant role to influence attitude and purchase intention. This illustrates that quality of Private label is an important determinant to increase the demand. The trust and loyalty of a private label brand depend on the purchase intention. This study provides useful insights to formulate consumer driven and market driven strategies for the success of Private Label brands.

A product stands for the carrier of a corporation’s image . It has much bearing over the creation of its brand. Faced with fierce competition in global markets, our enterprises tend to blur the image of their products and make it difficult for consumers to grasp the connotation of the enterprises and to have a better understanding of what they do although they have a wide variety of products. However, they still show weakness in the field of product identity. This study is aimed at exploring how enterprise designers use their techniques to shape identity products which can be linked with the brand efficiently, in order to fill in the hole in this area. This study uses qualitative research to analyze and interpret the thesis data. Among them, the literature research, content analysis method, in-depth interview method and focus group method are used to compare and summarize the data, and construct with rooted theory. Product related theory. We found that we can shape the identity product by designing the identity product through the specific rules. Product identity consists of product composing factors and product shaping factors. Only when we develop key product identifying features and characteristics of the group can our products be recognized,on which the strategic thinking elements to identify the product are based.

Amulet is an important cultural commodity of Taiwanese temples as a tribute to the believers. Due to the similar style of products, lack of difference, and unstable quality, consumers gradually lose their interest to purchase an Amulet Cultural Commodity. The researchers used a semi-structured interview with two long-term manufacturers who cooperated with the temple to manufacture amulet cultural commodities. After inductive analysis, it was found that user perception is often ignored in the commercialization of amulet cultural commodity in Taiwanese temples. This study also conducted a semi-structured interview with 9 consumers aged 18-27 in Taiwan to understand consumer preferences for amulet cultural commodity. And use the results as a reference for designers to design cultural goods. Referring to the three-level theory of culture proposed by Leong (2003), the graphic design on the product, overall beauty, and the special style of the appearance are the features of amulet cultural commodity which attract consumers’ attention. The feature of an amulet cultural commodity is to pray for peace, but the emphasis on jewelry beautification is an important factor for consumers to purchase commodities. Light, small, and easy to store are essential factors for designing goods. Psychological characteristics are the feeling that the product must bring the user peace of mind. Effectively linking with personal experience can quickly let the user identify with the commodities.

Aphasia Patients especially those whom are with gas-cutting have communication needs during the medical treatment process and can express pain or illness more accurately through pictographic symbols. In this study, 30 participants with design background were invited to draw the images to express six symptoms based on the vocabulary of clinical manifestation.180 images were collected and analyzed based on their pictographic features. A focus group method is applied to find out the features of these pictographs and choose the most appropriate pictograph to represent each symptom. The results indicated that participants drew the images of body parts which the symptoms occur such as Headache, chest tightness and sore throat. The feeling of the symptoms such as pain, asthma, sore, and itching are usually expressed by facial expression or gestures of a human figure. Abstract symbols such as spiral line, waved line, curvy line and jagged line were used to emphasize the degree of the pain and sickness feelings. Communicating symptoms with visual language, it is necessary to consider the commonality of users’ cognition and the patient’s situation to facilitate better communication with aphasia patients with different cultural backgrounds.

In addition to medical treatment, dementia treatment also has non-drug treatment, and both treatments can improve the symptoms or delay the progression of the disease. Reminiscence therapy is one of the non-drug treatment for dementia. Non-drug treatment can make the life of the dementia elders more relaxed and enjoyable, through reminiscence games, social interactions between the elders can be promoted in the long-term care home. This study applied the person method and field survey to understand the daily life of the dementia elders in the long-term care center and the needs of caregivers and patients. Through the user experience design method, researchers design a reminiscence game for elders to share their past experience and remove estrangement in interpersonal interaction. According to the evaluation of reminiscence game, this study found that the intervention of the game can enable the elders with positive attitude and willing to share their past experience and stories, help the dementia elders to recall the past, and promote the social interaction and entertainment between the elders.

High altitude is often referred to places above sea level, which are not uncongenial for human settlement having certain problems and other basic facilities titled. People living in these threatening areas are struggling to survive and their cultures as their place are not at all sociable. The advent of this concept from a Curator‟s mind for Strengthening the Cultures to the public domain has been a long route. In the proposed presentation a new paradigmis presented, India being one of the countries with diversified Ethnic representations needs to be strengthened with an Integrated Ethnographic studies and Anthropological approaches. The idea is to explore the possible traits and elements of Social Integration from the isolated areas of India to maintain peace, harmony and healthy socio-cultural and economic growth. The global forces that existed with easy access to the massive portals of information technology no more remain isolated from the purview of Museums. This new trend of technological advancement may rightly be utilised towards the social integration of high altitude people, examining how appropriate design can help to render services for development of these people and will explore a new paradigm. The new paradigm through in exquisite Museum case studies held at different target groups of Leh-ladakh and Kargil districts of J&K. A statistical information pertaining to the range of data collected from the Changpa Nomads of Tso-kar region and Brokpa tribe of Tiger hills, Kargil. A sensible amount of arrangement made in contextualising the need of information to arouse a sense of respect to the High Altitude Cultures was one of the prime focus, along with the participatory approaches applied in field to affirm and preserve the elements of cultural identity. The findings would open a new paradigm for the researchers on the passive way of Museum research.

The scarcity of young farmers is a severe structural problem encountered in small-scale agricultural countries. How to encourage agricultural students entering into farming career is becoming a political priority for agricultural policy. Previous studies suggested that a proactive entrepreneurship is regarded as an important driver for business expansion in rural areas. Agriculture-related social enterprises are seen as a crucial solution to the challenges faced and have gradually become part of mainstream business in rural areas. However, there is limited research available on individual traits and factors that drive students’ intentions to start-up an agri-business with the pursuit of a social and/or environmental contribution. The purpose of this study is to investigate the effect of personality traits and creativity factors of university students on their social entrepreneurship. A survey instrument was designed to measure social entrepreneurial intentions as dependent variable as well as personality traits and creative ability as explanatory variables. A face-to-face interview was conducted and targeted the students in two national universities and followed a systematic sampling scheme, during October and November 2017. A total of 585 respondents were obtained at both graduate and undergraduate levels. A structural equation modelling was employed to test causal relationships among latent variables. The results show that social entrepreneurship is significantly and positively influenced by personality traits of university students directly. However, creative ability does not have a direct significant impact on entrepreneurial intentions of agricultural students. Our results reveal that the creativity is mediated by personality traits and affects social entrepreneurship intention indirectly. This study contributes to a better understanding of structural relationship between social entrepreneurship, personality and creativity by developing and testing a structure model. The main policy implication of this study can be inferred. In addition to professional creativity courses, we suggest that educators and policy makers with respect to entrepreneurship education need to pay more attention on the general education courses related to personality re-shaping. To enhance extraversion and openness traits of personality may serve agricultural students better to engage in social entrepreneurship after their graduation.

The objective study is to develop a customized diving computer operated in connection with textile-type sensors being attached at diving suit for improving divers safety. The diving computer was developed in three different steps: (1) development of function which can check the diver’s condition or state by communicating with textile-type sensor being attached at the diver’s suit, (2) development of RTOS-based diving computer, and (3) development of an actual diving computer hardware focusing on waterproof feature. The prototype’s performance evaluation was conducted in two methods: usability evaluation and functionality evaluation. Usability evaluation result indicates that overall satisfaction was 84.7%, while functionality evaluation result verifies safety and efficiency of the proposed product. Further study is planned to proceed by putting emphasis on safety factor in order to make this product differentiated with other existing products.

Recently, the wearable device industry based on IoT is growing rapidly, and various devices are emerging accordingly. Among them, smartwatch is becoming popular, and it plays a role of replacing smart phone functions such as providing information through acquisition of bio-signals, using apps, location recognition, and calling as well as the existing clock function. The use of smartwatch in everyday life is becoming common, and customized wearable devices are needed to obtain information even in harsh environments such as underwater diving, skydiving, war situations, climate deterioration, and space. For this purpose, this study researches user interaction factors and characteristics of existing smartwatch such as gestures, touches, and voices, and compares the interaction factors in the harsh environments. Also study limitations and required technologies for designing wearable devices for smartwatch operation in harsh situations. Through this study, it will be suggested to study wearability, efficiency, scalability, and functionality of various wearable devices based on User Experience(UX) in the future.

The aging society has been causing a lot of problems, and the countries that have entered the aging society have invested heavily in the health of the elderly and the housing and welfare problems. Currently, the era of the fourth industrial revolution is the transition of people and objects, and things through the Internet and cloud computing. The super intelligence revolution such as artificial intelligence is learned through accumulated big data. Smart technologies (examples; AI, IoT) are emerging as innovative technologies that help seniors to live independently and healthy lives. Given that the number of elderly people living alone in the world is increasing, there is a need for continuous monitoring of the elderly. It is possible to provide elderly welfare services that are much higher than the current level if accurate and real-time transmission technology and rapid communication with various stakeholders are developed by developing a comprehensive monitoring system using advanced smart technology. Therefore, this study collects the behavior radius data of the elderly using the smart devices (CCTV, voice recognition device, GPS, etc.) and analyzes the monitoring data using artificial intelligence deep learning technology. And to develop a smart communication, platform that can be solved together with all stakeholders related to the elderly.

The high incidence and relatively good prognosis of breast cancer has made it the most prevalent cancer in the world today. Tumor protein gene 53 represents a large number of mutations and polymorphisms worldwide, but to the best of the knowledge there are no such reports on the inherited susceptibility of the p53 gene to breast cancer risk among the females of West Bengal, India. Direct DNA Sequencing of 150 Bengalee Hindu Breast Cancer patients and 180 age, sex and ethnic group matched controls was done for the coding and flanking regions of exons 5-8 to understand the frequency and association of polymorphism/mutations. Complete absence of polymorphisms or changes were analysed in the studied cohort for coding regions of 5-7, whereas exon 8 provided with a novel mutation (p<0.0001). Therefore it is concluded that mutations in exons 5-7 of p53 gene rarely causes of breast cancer among Bengalee Hindu caste females, and exon 8 mutation may be used as prognostic value; and of prognostic value and implications in genetic counselling.