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TMBER Proceedings

 

 

 

Copyright © Global Illuminators. All rights reserved

TMBER Proceeding
Volume 5, Pages 1-102
2018 TMBER Conference on “TRENDS IN MULTIDISCIPLINARY BUSINESS & ECONOMIC RESEARCH” (TMBER 2018)
March 23-24, 2018 Sydney, Australia
Edited by Dr. Ahmed Saddam

 

Volume 1
pp. 1-232 (2014)
2014 TMBER Conference on “TRENDS IN MULTIDISCIPLINARY BUSINESS & ECONOMIC RESEARCH” (TMBER 2014)
Volume 2
pp. 1-476 (2015)
2015 TMBER Conference on “TRENDS IN MULTIDISCIPLINARY BUSINESS & ECONOMIC RESEARCH” (TMBER 2015)
Volume 3
pp. 1-108 (2016)
2016 TMBER Conference on “TRENDS IN MULTIDISCIPLINARY BUSINESS & ECONOMIC RESEARCH” (TMBER 2016)
Volume 4
pp. 1-51 (2017)
2017 TMBER Conference on “TRENDS IN MULTIDISCIPLINARY BUSINESS & ECONOMIC RESEARCH” (TMBER 2017)
Volume 5
pp. 1-102 (2018)
2018 TMBER Conference on “TRENDS IN MULTIDISCIPLINARY BUSINESS & ECONOMIC RESEARCH” (TMBER 2018)

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Preface of proceeding


Track: Business Management & Economic Studies

Breaking Women Body Myths: How Taiwanese Plus Size Women Portrayed Body Image on Facebook

2

Pages 1-08
Yi-Yin Lin, Chih-Ping Chen

Abstract
In Taiwanese society, women are constantly bombarded by images of thin bodies as a feminine ideal meant to attract male attention in traditional media (e.g., TV, newspaper, magazine, etc.). Plus size women are definitely a minority in Taiwan, but they have a right to live with their own ways and styles. With the emergence of social media (e.g., Facebook, YouTube, Instagram) to develop personal branding and parasocial interactions with viewers, social media has become a platform for influencers interact with followers. In this study, Facebook has been chosen and considered as a research platform to observe both influencers and followers behavior. Women are empowered and now afforded many opportunities to liberate themselves from a traditional perspective of gender body stereotypes and scripts based on Taiwanese cultural values and norms. In this regard, plus size women can present their “real” bodies and share with others in a way that is true to themselves. This research aims to understand whether plus-size Taiwanese women can be liberated to freely present their bodies and interact with other audiences/followers when Facebook offers freedom for them to escape from cultural female body stereotypes or constraints. In methodology, use the in-depth interview. Overall the findings suggest cultural gender values still slightly impact plus size women presenting on Facebook.

Content Analysis to Exploring the Positive and Negative User-Generated Content of Online Travel Purchases Via Booking.com in Taiwan

2

Pages 09-12
Shih-Ting Yu, Chih-Ping Chen

Abstract
The user-generated content created by individual web users has been an important index for travelers to make decisions regarding online hotel booking. In recent years, there has been more and more websites created for online hotel reservations that allow users to search for and compare a variety of hotels at one time. Booking.com is a well-known website and has experienced a rapid rise to dominance in the online travel market. Booking.com uses data collected from web users to accurately predict what their customers want. For example, the customers can use different kinds of criteria such as reviews to examine their different booking options. Therefore, Booking.com is the primary platform used for this study. This study will specifically focus on Taiwanese travelers to Japan where is consistently the most popular travel destination for Taiwanese travelers, according to the data collected by the Taiwanese Tourism Bureau. Previous western scholar’s study referred to the consumer considers a lot of factors when they are booking accommodation for example cleanliness, location, room rate, service quality, security, and the reputation of the hotel (Sohrabi, Vanani, Tahmasebipur, & Fazli, 2012). By contrast, Asian scholar Satoko (2015) referred to culture, natural scenery, and tourist attraction also influence consumers. Therefore, this study argues that Taiwan travelers will consider different factors when they are making a reservation through this online booking site. For methodology, we collect data by data mining and analyze data with content analysis. This study will provide some suggestions to the tourism industry in the future, for example, applying big data to customize the user experiences for precision marketing programs based on different nationalities.

Smart Growth for St. James: A Negotiation Simulation for Innovative and Effective Cross-Disciplinary Learning in Business Schools

2

Pages 13-27
Craig B. Barkacs, Linda L. Barkacs

Abstract

Smart Growth for St. James is a highly competitive team negotiation with extraordinary integrative potential. St. James (a fictional city) has experienced a growth pattern of sprawl at the expense of its urban core. Recent efforts to revitalize the urban core have met with some success, but various interests groups throughout the area are calling for a more comprehensive approach to St. James future development that best answers the question: “How can we create compact and efficient growth patterns that are responsive to the needs of people at all income levels and also help maintain our region‟s quality of life and economic competitiveness?” This exercise provides highly adversarial and contentious roles for the participants and challenges them to undertake thorough planning, balance competing political interests, deal with difficult people, engage in conflict resolution, resist satisficing, engage in problem solving, and find creative solutions to meet the parties‟ interests. The debrief provides an excellent opportunity to discuss leadership issues, ethical considerations, the management of a negotiation team, and the psychology of working together in a team. Moreover, the classic developer community versus environmentalist dynamic at play in this simulation enjoys substantial real world validation and application. It has been successfully utilized in undergraduate, graduate, and executive level training courses dealing with negotiation, conflict diagnosis and dispute resolution, and teams and leadership.


Impact of Arab Islamic Culture on Employees‟ Effectiveness from the Employees‟ Perspective in Commercial Banks Case of the Hashemite Kingdom of Jordan

2

Pages 28-35
Buthina Alobidyeen, Hefin Rowlands, Brychan Thomas, Caryn Cook

Abstract

This paper presents part of an in-depth theoretical and practical analysis of the influence of Arab Islamic culture on employees‟ effectiveness in Jordanian commercial banks. It considers two of the Islamic values: Intention (Neyyah) and Justice Trust (Amana) from the employees‟ perspective. The impact of religion on management practices and its role in human behaviour within work organizations has been largely ignored (Ababneh and Abramenko, 2016). This work seeks to fill part of this gap by considering its influence on organizational performance in general and employee‟s effectiveness in particular. In a country such as the Hashemite Kingdom of Jordan, religion plays an important role in everyday life, being supported by Government. Interest is in the prevalent behaviour at work and beyond. The question is „what‟ is significantly influenced by a high degree of commitment to religious practices? This paper explores the relationship between the dominant religion and management practices in paying particular attention to Arab Islamic culture and employees‟ effectiveness. This is an important sector to study, as it plays a key role in supporting societies and is arguably the most important service sector affecting the Jordanian economy. Data was analysed from managers, assistant managers, divisional heads, branch heads and other employees from five commercial banks in the Hashemite Kingdom of Jordan with a sample size of 174. Multiple regression analysis and other statistical tests were utilised to test research hypotheses. The empirical results of the research show there is no statistically significant effect to Intention (Neyyah) and Justice Trust (Amana) on HR performance in the commercial banks in Jordan.


The Effect of Corporate Taxes on FDI in Africa

2

Pages 36-48
Sumboo, K, Soondram, H, Jugurnath B

Abstract

The inflows of Foreign Direct Investment are very often perceived as a vehicle of economic growth. Hence, various countries worldwide are striving to attract more Foreign Direct Investment. Even the Sub Saharan African countries have been playing a very active part in this race. However, as opposed to other parts of the world, the SSA countries have not been very successful at attracting large amounts of FDI. Hence, the main objective of this study is to analyse the different determinants of FDI in SSA while laying particular emphasis on the corporate income tax rate it is an instrument that is widely used by SSA countries to draw FDI inflows. A regression is conducted on 22 countries in the SSA region for the period 2004-2015. Results from the analysis show that the market size, trade openness and political stability have a positive significant impact in attracting inwards FDI to SSA, with trade openness being the most prominent one. On the other hand, infrastructure has a significant inverse relationship with the level of FDI inflows. As far as the exchange rate and the tax rates are concerned, it is found that they have no statistically significant impact on FDI inflows to SSA.


Track: Social Science & Humanities

Enhancing Student Learning Experience in Blended Classroom Teaching

2

Pages 49-54
Y. Lakshmi Malroutu

 

Abstract

As educational technologies continue to expand, American higher education has witnessed radical transformation to provide students a more integrated and multi-dimensional educational experience. This convergence of technology and student expectations of Generation Z has led to redefined learning and teaching models. While hitting the sweet spot of technology and learning expectations may need more data and research, the balance can be optimized in blended learning classrooms. The paper will present a case study that incorporates active learning classroom teaching and technology and explore the advantages and challenges they present to both students and faculty. Results from the case study indicate that the grade point average increased, and students were satisfied with the blended learning experience although challenges persisted for both students and faculty. A practical framework to reimagine the role of technology in higher education to create a student-centered ecosystem that empowers learning experiences are presented along with recommendations on how faculty and institutions could be embracing technology to enhance student outcomes.


Disconnect between Parents’s Values for Saving and Actual Savings Behavior: Impact on Children’s Education and Financial Decisionmaking

2

Pages 55-61
Diane Masuo, Michael Cheang

Abstract

Financial well-being can be elusive. When individuals lack financial knowledge, socialization, and personal characteristics such as self-discipline and thoroughness, they may not be able to make informed financial decisions later in life. Since children’s savings have long lasting effects on college entrance and graduation rates, this paper looked specifically at the relationship between parents’ savings values and whether they opened a savings account for their child. Covariates including individual characteristics of the parents and household characteristics were examined to see if they were significantly related to whether or not a child’s savings account was opened. Implications of the findings with respect to early intervention work with parents are discussed as are recommendations for future research with low-income families.


The Effects of Women‟s Health Nursing Section Team Based Learning on Self-directed Learning Ability, Learning Attitude and Problem Solving Ability

2

Pages 62-70
Cha Mi-Youn

Abstract
This study has developed a STBL(Section Team Based Learning) program for women health nursing education aimed at undergraduate nursing students and has investigated the effects of Women‟s Health Nursing STBL on self-directed learning ability, learning attitude and problem solving ability. A quasi-experimental non-equivalent control group pre/post-test design was used for participants(n=69) who were 34 people in an experimental group and 35 in a control group. Data was collected between September and October of 2017. The STBL program was operated for 50 minutes per week over six weeks in total and measured self-directed learning ability, learning attitude and problem solving ability for the participants. As a result, it has shown that the STBL program exerted a significant influence on the problem solving ability of women health nursing learning(p<000). Therefore, STBL needs to be performed to improve problem solving ability of nursing students rather than a lecture class.


Track: Engineering and Technology Studies

Hybrid PCM and Transparent Solar Cells in Zero Energy Buildings

2

Pages 71-81
Akram W. Ezzat, Ihab A. Wahbi, Zainab A. Wahbi

Abstract
Passive design is a basic element of a cost-effective zero energy building design. It is usually not purely passive but having energy conservation concepts and active mechanical renewable energy generation systems. This concept becomes a very interesting technique in countries that consumes a lot of energy for in their domestic sector. The purpose of the recent paper is to investigate the effect of hybrid construction material that merges phase change material, PCM walls for heat load minimization and transparent solar cells, TSC in the windows for electricity generation for the purpose of illumination in such typical design. PCMs are substances in which the heat at the solid-liquid phase transition point is used for storing large amounts of thermal energy at a certain temperature, thereby increasing thermal comfort, while TSC,s are substances that are allows partial Sun light penetration for illumination during day and use the other part for electricity generation in the night. The paper introduce a typical architectural design for residential building that utilizes such type of constructional material for energy saving and analyze thermal effectiveness of using PCM and power production effectiveness of using TSC as passive technique integrated with the zero-energy building envelope. Proper modeling tool has been used to investigate the impact of these materials on the thermal comfort perceived by the occupants. Results show that using such type of hybrid materials reduces annual energy consumption. It has been concluded that the passive structural heat isolation and power production material is a very effective manner in countries like Iraq which has severe temperature differences between summer and winter seasons.

Enhancement of Traditional Knowledge with Modern Mind: A Case Study of Aamako Janto an Echo Friendly Agro-device in IoOT (Internet of old Things)

2

Pages 82-89
Bishnu Prasad Gautam, Bhagawan Rokaha, Krishna P. Bhattarai

Abstract
Indigenous knowledge has invaluable contributions for the livings of human society. However, this knowledge has been often ignored or neglected and thus is in the verge of extinction especially in the case of mountain region of Nepal. In this study, we would highlight indigenous knowledge by developing and enhancing an impactful tool or a machine (Stone Mill) that our ancestors invented and has been useful for our livings ever since. We called this machine Aamako Janto, a traditional stone mill used in Nepal. Particularly, we further modified it and make it IoT enabled. Furthermore, we have developed a platform that can connect this device with other ancient devices through internet and create a new kind of web which we call IoOT (The Internet of Old Things). We explore whether such devices can contribute to promote local culture among youth and protect such knowledge with the help of modern mind and technology. Finally, we would like to recommend how our endeavour can enhance and promote cultural tourism of Nepal thereby integrating ancient tools by IoOT.


Study of Enzyme Purification Method and Growth Pattern for Pseudomonas Putida in Mercury Removal

2

Pages 90-95
Abdul Aziz Mohd Azoddein, Siti Nur Baizura Yusuf, Faten Ahada Mohd Azli, Ahmad Bazli Bustary, Mariah Che Mamat, Nur Athirah Mohammad Basir, Mohamad Tahfiz Mohamad Tajuddin

Abstract
Mercury is one of the toxic element and very harmful. The exposure of the mercury will mainly cause health effect and the exposure can be in term of dose, age of person exposed, duration exposed route exposed and duration of exposed. In Malaysia, Mercury is one of the heavy metals of concern, found in wastewaters coming from oil refinery and petrochemical industries. Mercury and mercurial compounds are highly toxic contaminants in the aquatic systems and soils. The proper disposal of wastewater should be implemented with the Department of Environment of Malaysia (DOE) which is the concentration of mercury should be 0.05 ppm for standard B in wastewater for the sake of people and environment health. There are many types of mercury removal technology to reduce the concentration of mercury such as chemical treatment, ion exchange, membrane filtration, adsorption as well as bioremediation which used for mercury removal in this study. This paper present the activity of enzyme from Pseudomonas putida (P. putida) is produced in the mercury treatment from petrochemical wastewater at optimum condition. P. putida growth at optimum condition in the different mercury concentration was observed. As conclusion of optimum condition concentration of mercury and shaker speed at 7 ppm is 41 ˚C and 180 rpm respectively, with able to reduce 92.59 % mercury concentration. During the processes of mercury removal, mercuric reductase was produced at value of 56 kDa.


Data Collection on the fly through Web Scraping Technique in STPF (Smart Tourism Process Framework)

2

Pages 96-102
Bishnu Prasad Gautam, Sujata Giri, Hiroyasu Asami

Abstract
Smart tourism is becoming a new hope for the enhancement of tourism industry not only in developing countries but also in developed countries. And thus most of the countries around the globe have started focusing on smart tourism and the development of its application. Nonetheless, making tourism application that can enhance smart tourism could be a challenging task. For example, data collection, data extraction, data filtering and making it meaningful data for the visitors have been challenging areas of the research. Among these, data collection can be done in various ways, however, in order to provide a latest and refreshing data to the tourist, a collection method should be smart and less time consuming. Nevertheless, most of the web sites and web application (except few till date) are still today relying upon the traditional methods of data collection and manual extraction. In this research, we have utilized Web scraping technique for data collection in Smart Tourism Process Framework (STPF) which enables the updating process thereby making it fully automated. We implemented a high degree of automation in which no manual intervention is required. Particularly, it updates the hotels information in which it first scrap the web page and then extract needful information from the discovery patterns kept back in the servers. This technique will help tourism industry using STPF in diverse ways. It helps the tourism industry businesses by providing quick and reliable updated data in official website in which it also provides substantial information and feedbacks of the visitors. Our results show that substantial amount of time has been reduced while updating the website. In this research, we are proposing to update our database on the fly by using web scraping technique. Furthermore, users also can get optimized list of hotels for their destination. We believe that our work will stimulate the other studies which are targeted for high degree automation in web scraping process.