MISG Proceedings
MISG Proceeding
Volume 2, Pages 1-250
2015 MISG Conference on “MULTIDISCIPLINARY INNOVATION FOR SUSTAINABILITY AND GROWTH” (MISG 2015)
June 02-03, 2015 Kuala Lumpur, Malaysia
Edited by Dr. Ahmed Saddam
pp. 1-127 (2014)
2014 MISG Conference on “MULTIDISCIPLINARY INNOVATION FOR SUSTAINABILITY AND GROWTH”
(MISG 2014)
pp. 1-250 (2015)
2015 MISG Conference on “MULTIDISCIPLINARY INNOVATION FOR SUSTAINABILITY AND GROWTH”
(MISG 2015)
pp. 1-100 (2016)
2016 MISG Conference on “MULTIDISCIPLINARY INNOVATION FOR SUSTAINABILITY AND GROWTH”
(MISG 2016)
pp. 1-95 (2017)
2017 MISG Conference on “MULTIDISCIPLINARY INNOVATION FOR SUSTAINABILITY AND GROWTH”
(MISG 2017)
Track: Business Management & Economic Studies
Structural Ambidexterity vs. Contextual Ambidexterity: Preliminary Evidence from Malaysia
Pages 1-13
Mohamad Faizal Ahmad Zaidi, Siti Norezam Othman
Abstract
ambidexterity, where the similarities and differences between them are being emphasised. One of the critical
views is that although both of them are essential, the impacts on performance may be dissimilar. Since there are fewer empirical studies been done to demonstrate this view, this study aims to compare and contrast the effects of structural ambidexterity and contextual ambidexterity on the firms‟ performance of new product development (NPD). This study is examined in the case of manufacturing sector in Malaysia. The data was collected via a questionnaire survey targeting product/production managers, and processed with SPSS v.19 statistical technique. The results of correlation and linear regression analyses have shown that structural ambidexterity and contextual ambidexterity are indeed dissimilar in their effects on NPD performance, but at the same time are complementing each other. It is concluded that both of them are important, but must be applied according to the right contexts. Since this is a preliminary study, more empirical works need to be done to generalise the findings.
Trademark Activity for Sustainable Growth in an Emerging Economy
Pages 14-20
Siti Nurain Mohamed Ridzuan, Farha Abdol Ghapar, Veera Pandiyan Kaliani Sundram
Abstract
Industrial Design Protection for Sustainable Growth in Malaysian Firms’ Financial Performance
Pages 21-29
Nur Kartika Elani Yayanto, Farha Abdol Ghapar, Norashikin Ismail
Abstract
Consumers nowadays have a broad range of products and services to choose from. The purchase decisions of most consumers do not only focus on the functionality, but also in its design. Therefore, most firms strive to produce new designs and connect with the intellectual property right (IPR) together to comprise a monopoly power for firms’ sustainable growth. As a result, industrial design is one of the chosen IPRs in order to protect the designs and it is crucial as it will lead to the success of the designs. This study will analyze the impact of industrial design protection on the financial performance at the Malaysian firm level. Penrosean Views will be employed as the theoretical underpinning of the study. It is theorized that the sources of profits take place when the firm possess the function of complementary resource or IP assets. It is expected that there is a significant impact between industrial design protection and financial performance that leads to the firms’ sustainable growth. Due to competitive market condition, it is expected that the impact is small and the signs of the coefficients are mixed.
Supply Chain Risk Identification in Electrical and Electronics Industry: An Exploratory Study in the Context of Malaysia
Pages 30-50
Ali Haj Aghapour, Suhaiza Zailani, Govindan Marthandan
Abstract
The objective of this study is to assess the implementation of supply chain risk identification and its relevant techniques in the electrical and electronics industry in malaysia. In this regard, a questionnaire based survey was developed and accomplished to explore the extent of implementation in 5 main uncertain areas namely supply, demand, environment, process and control. The average mean score and standard deviation were calculated for the each of these key areas. Moreover, this paper surveyed issues associated to risk identification such as the level of understanding among the respondent companies, the benefits of adoption, the level of adoption for each risk identifying technique as well as its difference between smes and large companies. The result indicated that most of responding companies have been committed toward implementation of supply chain risk identification and its techniques. Although large companies are more interested into implement risk identification techniques in each area, two areas of supply and demand predominately are in the center of attention for both types of business. In general, every uncertain area, investigated, serves as a useful guide for companies when they attempt to implement the risk identification step of supply chain risk management. Furthermore, the findings show the number of adopted techniques increases along to the years of implementation regardless size of business. However, the current study is the first that investigating the extent of risk identification implementation in electrical and electronics industry in malaysia.
Relative Contribution of Loyalty Program and Store Attributes to Store Engagement and Store Equity
Pages 51-66
Suhaily Mohd Ramly, Nor Asiah Omar
Abstract
With the intense competition in the retail sector, achieving high store equity can be a means to gain competitive advantage for retailers. Retailers’ sole reliance on store attributes may not be sufficient to build relationship with customers, as prior studies demonstrate the high likelihood of customer opting to shop at stores with loyalty programs. Accordingly, the current study aimed in examining the contribution of loyalty program attributes and store attributes to store engagement and store equity in the context of department stores in Malaysia. Survey responses from 484 department store cardholders were collected, and PLS-SEM structural equation modelling was used to test the hypotheses. While all of the proposed hypotheses were supported, the relative contribution of both attributes towards store engagement and store equity provides insightful implication in terms of theory and practical. From a theoretical perspective, the integration of social exchange theory and S-D logic offers significant contribution in understanding the effect of loyalty program attributes and store attributes on the relationship between the cardholder and the store. From the practical perspective, retailers should pay more attention in putting more value in their offering by incorporating experiential and interactive marketing approach to stimulate customer relationship in order to further enhance the store equity.
Track: Social Sciences and Humanities
Improving Awareness of the Water Crisis in South Africa
Pages 67-78
Charles van der Vyver
Abstract
Water conservation continues to remain a priority on the international agenda. It is therefore all the more important that we continue to do as much as possible to conserve our already scarce water supply. This research aims to quantify the current awareness levels of the water crisis in South Africa. All one hundred members of staff at a faculty at one of the leading tertiary education institutions in the country formed the population for the study. Data collection took place through questionnaires, with a response rate of 25%, after which a quantitative analysis took place. The research found that a fair level of awareness does exist regarding the water crisis in South Africa, despite the fact that people are largely unaware of existing awareness campaigns. People are however willing to learn more and to become more responsible water users, as they have shown an interest in receiving more information. Although current awareness campaigns do accomplish a fair bit, future research should focus on not only maintaining these campaigns, but also on improving their efficiency and reach. Increasing the awareness and acceptance of the virtual water concept can also have far reaching implications for water scarce countries.
Arabic and Islamic Manuscripts Study as Multifaceted Process
Pages 79-84
Oleg Redkin
Abstract
To the date, the study of handwritten Arabic documents is limited to the study of their textual content and the digitalization as a rule means creation of the digital copy of the layout picture of the written document while cataloging is based on authors‟ name, date and theme of the text. Meanwhile there are a lot of formal markers, such as density of handwriting, type of the Arabic script, graphical layout of the individual columns, text color, illuminations, proportions of graphics to each other, the ratio of text fields, proportions between text and gaps, etc.Handwritten artifacts often have traces of later impacts of different kind, such as damages, supplements, contamination, which may be considered as indirect indications to the origin and the history of the „life‟ of the document.Given the fact that each manuscript is an inherent set of such individual characteristics, it allows to determine the date and place of its creation, its authorship as well as its relation to particular manuscript school. All these characteristics can be described in terms of digital parameters.Formation of such metadata bases which include information from different libraries as well as the use of the principles of analysis which takes into account the maximum number of characteristics of handwritten document necessitates the implementation of computer technologies which in its turn allow to optimize the process of classification and comparative analysis of Arabic manuscripts from different sources. It is also necessary to develop common principles of codicological analysis as a whole.
Arabic Acquisition in Islamic Studies Programs
Pages 85-90
Dr. Olga Bernikova
Abstract
best practices for Arabic teaching. Modern trends in the spread of radical movements make give an extra
thought to the role of Islamic Studies, both as a scientific field and educational program. Arabic, as the main
language of Islam, holds an important place in the content of educational programs in Islamic Studies. Our study
of teaching methods of the Arabic language worldwide demonstrates that the Arabic language is often taught as
a separate discipline without taking into consideration main specialization of a student. In present study we
review such issues as the optimal number of hours devoted to the study of Arabic, the most appropriate
textbooks, methodological literature and variety of Arabic should be primarily taught (Modern Standard Arabic,
Classical Arabic, Vernacular Arabic) etc. The research is based on a study of the practices of Arabic teaching in
Russia (both in secular and Islamic educational institutions) and worldwide.
The result of the research shows that the obligatory competence of specialists with in-depth knowledge of the
history and culture of Islam is a high level of knowledge of Arabic. However, the analysis of the implemented
programs indicates that only a limited number of hours of the curriculum is given to the subject. Study of Arabic and historical sources in Arabic should take at least 30 % of the whole disciplines in Islamic Studies programs and study of the classical texts should have the priority. Such approach to the teaching of Arabic is applied in St. Petersburg State University (Russia) as a part of new Bachelor‟s Degree program “History and Culture of Islam,” that will start this year.
The Effects of Mother-Child Communication Skills Education on Children’s Skills to Express Emotions
Pages 91-98
Dr. Gülay Temiz, Dr. Aysel Çağdaş
Abstract
Examination of the Effects of Computer Assisted Preschool Educational Activities on Children’s Intuitive Mathematical Ability
Pages 99-106
F. Ülkü Yildiz, Gökhan Kayılı
Abstract
mathematical ability. The research group is composed of five year olds attending nursery school in 2011 – 2012
school year in Selcuklu county of Konya in Turkey. The participants composed of five year olds were randomly
selected. The research was designed with pre-test and post-test model with a control group. A total of 40
children (20 children in experimental group and 20 children in control group) were included in the research.
Intuitive Mathematical Ability Test was applied to the children which was developed by Güven (2001) and it
was used to determine children’s intuitive mathematical ability. The test was administered to children before
and after the experimantation. Mann Whitney U test was used to analyze the data with SPSS 15.0. The general
result indicated that the computer assisted preschool educational activities makes positive contribution to five year old children’s intuitive mathematical ability.
Properties Of Eco-Brick Manufactured Using Kenaf Fibre As Matrix
Pages 107-114
Hanisom Abdullah, Ahmad Kamil Jamaai
Abstract
Science Teachers’ Continuous Professional Development: Nature of School
Based Teacher Training and its Implementation
Pages 115-127
Mohd Shafik Yahya, Mohamad Hisyam Ismail, Muhamad Furkan Mat Salleh & Nabilah Abdullah
Abstract
Malay and Spanish Text Translation Comparison Based on Meaning Relevance
Pages 128-138
Salina Husain, Muhammad Fauzi Jumingan, Norazmi Danuri
Abstract
Prevalence of Self-Hurt Behavior among Adolescents in Malaysia
Pages 139-147
Guan Teik Ee,Rahimi Che Aman
Abstract
Track: Social Sciences and Humanities
Asynchronous Learning Tools Use in Graduate Study: A Preliminary Survey
Pages 148-156
Nor Rashimahwati Tarmuchi, Haslinda Mohamed,Saidatul Akmar Ismail
Abstract
Virtual Reference Services at a University Library
Pages 157-172
Haslinda Mohamed, Saidatul Akmar Ismail, Nor Rashimahwati Tarmuchi, A’dillah Mustafa
Abstract
Track: Engineering and Technology Studies
Properties of Eco-Brick Manufactured using Kenaf Fibre as Matrix
Pages 173-179
Hanisom Abdullah, Ahmad Kamil Jamaai
Abstract
Physical-chemical analysis of MC-co-PAAm and application
Pages 180-190
Yessimkanova U.M., Urkimbaeva P.I., Rakhmetullayeva R.K., Kurmanbekova A. K., Urkimbaeva Zh. R., Mun G. A.
Abstract
The New Hybrid Copolymers Based on N-isopropylacrylamide
Pages 191-200
Rakhmetullayeva R.K., Nakan U, Kurmanbekova A.K.,Mamutova A.A, Toktabaeva A.K, Negim E.S.M, Nursultanov.M.E
Abstract
Artificial Neural Network Modelling Ginger Rhizome Extracted Using Rapid Expansion Supercritical Solution (RESS) Method
Pages 201-218
N.A., Zainuddin., Norhuda, I., Adeib, I.S., A.N.Mustapa, S.H., Sarijo
Abstract
Sentiment Analysis Applied to Airline Feedback to Boost Customer’s Endearment
Pages 219-232
Arockia Xavier Annie R, Vignesh Mohan, Sree Harissh Venu
Abstract
Customers differ greatly in terms of their demographics, lifestyles, needs, perceptions, preferences and behaviours. A business entity needs to understand the profitability of each individual customer in a segment as well as their potential lifetime profitability. In this paper our focus is on the application of sentiment analysis to analyze feedback of passengers obtained from airline forum. For this purpose Multinomial Naive Bayes and Linear Support Vector models are used. Training data consists of 1217 positive reviews and 955 negative reviews. Sentiments were predicted for 868 reviews. This work also aims at finding suitable data model that achieve a high accuracy and the dependence of accuracy on various pre-processing approaches. The result of sentiment analysis is plotted as a bar graph visualization and evaluated against overall trip rating obtained from forum. By this work we would like to help the airline industry to maximize the delivery and service to meet the customer expectation and build customer loyalty.
The Correlation of Consumable Wire Feed Rate with Welding Current in GMAW Process
Pages 233-238
Mohd Shaifuddin Wahab, Abdul Ghalib Tham, Sunhaji Abas, Nik Mohd Baihaki Abd Rahman, Razali Hassan, Yupiter HP Manurung, Mohd Ridhwan Mohammed Redza
Abstract
Gas metal arc welding (GMAW) has been widely applied in metal fabrication industry. Only the correct selection of welding parameters will produce quality weld deposition. In most GMAW welding system, the actual welding current will always be different from the value selected before the start of welding, as a result some of the weld bead geometries would have incorrect size and defect. In order to obtain a good quality weld, it is therefore necessary to develop a guiding system to enable the selected welding current should be closed to the actual welding current. This project investigates the correlation of consumable wire feed rate (WFR) with respect to the welding current. At constant wire extension, travel speed and arc voltage, the values of welding current were recorded when welded at WFR range from 2m/min to 14m/min. Robotic GMAW with CO2 shielding was employed in the welding of 9mm carbon steel in 1G position. The correlation of WFR and welding current for a specific arc voltage can be expressed in a polynomial equation of second order. Based on this correlation, the actual welding current for any specific arc voltage can be predicted accurately before the start of the welding operation, provided the weld quality is visually acceptable. The predicted welding current was validated by experimental welding records, the average deviation was found to be less than 10 amperes. The result proved that WFR is a right factor for the accurate determination of actual welding current in GMAW process.
Highly Dispersed Polymer Suspensions with A Narrow Particle Size Distribution for Biotechnology
Pages 239-250
D.B.Adikanova, G.Zh.Yeligbaeva, I.A.Gritskova, E.V.Milushkova, S.A. Gusev