RCMI Proceedings
Copyright © Global Illuminators. All rights reserved
RCMI Proceeding
Volume 4, Pages 1-97
2018 RCMI Conference on “REGIONAL CHALLENGES TO MULTIDISCIPLINARY INNOVATION ” (RCMI 2018)
October 05-06, 2018 Seoul, South Korea
Edited by Dr. Ahmed Saddam
Volume 1
pp. 1-83 (2015)
2015 RCMI Conference on “REGIONAL CHALLENGES TO MULTIDISCIPLINARY INNOVATION ” (RCMI 2015)
pp. 1-83 (2015)
2015 RCMI Conference on “REGIONAL CHALLENGES TO MULTIDISCIPLINARY INNOVATION ” (RCMI 2015)
Volume 2
pp. 1-36 (2016)
2016 RCMI Conference on “REGIONAL CHALLENGES TO MULTIDISCIPLINARY INNOVATION ” (RCMI 2016)
pp. 1-36 (2016)
2016 RCMI Conference on “REGIONAL CHALLENGES TO MULTIDISCIPLINARY INNOVATION ” (RCMI 2016)
Volume 3
pp. 1-49 (2017)
2017 RCMI Conference on “REGIONAL CHALLENGES TO MULTIDISCIPLINARY INNOVATION ” (RCMI 2017)
pp. 1-49 (2017)
2017 RCMI Conference on “REGIONAL CHALLENGES TO MULTIDISCIPLINARY INNOVATION ” (RCMI 2017)
Volume 4
pp. 1-113 (2018)
2018 RCMI Conference on “RESEARCH CHALLENGES TO MULTIDISCIPLINARY INNOVATION ” (RCMI 2018)
pp. 1-113 (2018)
2018 RCMI Conference on “RESEARCH CHALLENGES TO MULTIDISCIPLINARY INNOVATION ” (RCMI 2018)
Track: Business, Management and Economic Studies
Models in Enhancing English at Work for Private Enterprise Officers in Bangkok Metropolitan
Pages 1-9
Pattaraporn Thampradit
Abstract
In the world of high competition markets and businesses, understanding what practices need to be proposed and implemented to enhance their officers to use English at work successfully is essential. This research is, therefore, designed to explore the models in using English at work for PEO (private enterprise officers) in Bangkok metropolitan, Thailand; and to develop the models in enhancing the PEO English at work. The sample was 180 officers with different positions, years of experiences, education levels, and genders, from various private enterprises in Bangkok, Thailand. The implemented questionnaires and semi-structured interview were analyzed using statistics programs with the hypothesis testing of 0.05 level of significant. The results revealed interesting indicators for administrators/business owners and/or pedagogical/training instructors to be serious concerned if they would like their enterprises to strive for global business success. Additionally, the implications derived from the study were identified. Finally, the recommendations not only for administrators/business owners and/or pedagogical/training instructors, but also for the future research were offered.
The Influence of Customer Satisfaction, Loyalty, and Feng Shui Culture on Corporate Image of a Property Company
Pages 10-25
Zulhamri Abdullah
Abstract
Corporate image, customer satisfaction and loyalty have increased in managerial practice and academic research. Corporate image is one of the most intangible assets of a firm. Despite the relevance of corporate image management for the retail industry in recent years, there is none or little research that empirically explores how customer satisfaction, loyalty and feng shui culture influence the corporate image of a property company. Feng Shui culture literally means living in harmony with the environment. Thus, the purpose of this paper is to determine how customers’ perceptions of customer satisfaction, loyalty and feng shui culture affect the corporate image of the property company. An empirical study was undertaken among a sample of 118 respondents who owned condominium built by the property company. Hypotheses were tested using correlation and regression. The results show that customers’ perceptions of customer satisfaction, loyalty and feng shui culture determine their corporate image of the property company. The hypotheses that customer satisfaction and loyalty have a positive impact on corporate image are accepted. Surprisingly, there is a weak positive correlation between feng shui culture and corporate image. Although feng shui culture is generally considered as superstitious and unscientific elements in the modern society, it is one of the most influence factors on the purchasing decision of the property. Specifically, it is believed that key factors such as location, design and street number are essential to improve the prosperity and harmony of the people residing in the house. Some developers believe that the feng shui principles should be applied when designing and building their properties. It can bring good atmosphere, luck and financial prosperity. It is among the first study to examine the positive relationship between feng shui culture and the corporate image of property company. Thus, corporate image is one of most important concerns for property companies in Malaysia. This study contributes to the corporate reputation literature in providing an insight into how companies are concerned with managing corporate image in a vibrant property industry.
Customers’ Loyalty on Customers-Salon Relationships vs. Customers-Stylist Relationships, and Effect of Customer Relationship Management
Pages 26-34
Michiko Miyamotoa, Tatsuya Kunimatsua, Nanako Abea, Rintaro Takahashia
Abstract
This study investigates differences between loyal and non-loyal customers, and differences on customers’ loyalties; loyalty on salons or loyalty on each stylist by using data of two most visited salons of the nation-wide hair-salon-chain in Japan. Cox regression analyses on visiting intervals reveal that coupons through internet, i.e., Customer Relationship Management were the most positive and statistically significant. It implies that CRM is an important marketing tool for this hair-salon-chain, regardless of customers’ loyalty status. This study also reveals that loyal customers seem to have loyalties for salons themselves, whereas non-loyal customers seem to have loyalties for particular hair stylists.
Track: Social Sciences and Humainities
The Knowledge Management Model of Tembang Macapat as the Javanese Local Wisdom at Sobokartti Semarang
Pages 35-40
Yuventius T.C. Pramudi, Lisa Mardiana, Amida Yusriana, Titah Banu Arum Mumpuni
Abstract
The Sobokartti is an old building at Semarang city. It was build in the year of 1920 Mangkunagara VII and Herman Thomas Karsten. According to the Sobokartti name, it is a building for appreciating and developing the art and culture. The aim of this research is to apply the knowledge management model, a transformation process of the tacit knowledge into explicite about the local wisdom in Java (tembang macapat). The method to gather datas was by conducting FGD (Focus Group Discussion), PAR (Participatory Action Research) and questionaire to 50 respondents. The data then analyzed by SECI (Socialization, Externalisation, Combination dan Internalization) and descriptive analysis. The result of this research is showing that Sobokartti is a strategic places to manage the local wisdom knowledge for the young generation. The knowledge transformation from tacit to explicit are used by socialization and externalization. The transformation result were noted into writing form that next were disseminated into information and communication technology. The improvement of the information and communication technology’s usage are needed as the knowledge dissemination media.
Co-Creation of Digital Storytelling for Promoting Tourism
Pages 41-44
Lisa Mardiana, Mutia Rahmi Pratiwi, Amida Yusriana, Andre Noevi Rahmanto, Sri Hastjarjo
Abstract
The Indonesia‘s tourism sector are growing into new promising business opportunities and have the potency to be the main income of certain area. That potency then boosts the growth of new tourism destination. It is essentials to communicate a certain tourism destination by promotion activities in various media choices. The digital media starts to become the main choice to promote it because of the digital life style transformation, the convenience and limitless in accessing reduce the obstacles of time and space, thus it lets the digital media as an effective platform to promote the tourism sector. The digital storytelling is one of collaborative digital media that potentially to be utilized as promotion media. This paper will present the result of a participative action method paper, about how the collaboration was conducted in employing the media to support the digital storytelling based tourism promotion.
Analysing the Importance of Demographic Factor as Determinant of Research Efficiency through Data Envelopment Analysis
Pages 45-43
Norliyana Kamarudin, Bany-Ariffin, A. N. Hussin Yusof, Yusnita Tugiran, Asrizam Esam, Yushaida Yusof
Abstract
Universities play an active an important role in the development of a country as centres for generating ideas and knowledge which in turn drives the development of the economy as well as improving the quality of life for its citizens. Public universities around the world have begun to realise the importance of ensuring their financial sustainability by exploring alternatives sources of income aside from the traditional government subsidy such as research grants from public funds, private agencies and international bodies. The question on how efficiently these grants are utilised by researchers would therefore become an important issue. This paper adopts the Data Envelopment Analysis (DEA) method to measure the relative inefficiencies of the academic faculty members of University Putra Malaysia (UPM), a public university in Malaysia using data collected from 2010 to 2016 and investigates the relationships between demographic factors, field of study and research inefficiency. The input and output variables used in this study are research grants received by academic faculty members and their corresponding publications in Citation Indexed Journals (“CIJ”), non-CIJ, as well as publishing books and chapters in books, with each output measured separately. Data is divided into two clusters: science and social science. Demographic factor examined are academic position of the researcher. Research inefficiency for the both science and social science fields generally worsen with higher academic positions. The effect for science field is more pronounced for CIJ, non-CIJ and books. Implications for future research and practice are discussed.
Determinants of Organizational Practices and Research Culture for the Enhancement of Research Performance in Malaysian Universities
Pages 54-62
Asrizam Esam, Suhaimi Ab Rahman, Dahlia Zawawi, Awis Qurni Sazili, Nik Rosniwati Ismail, Yusnita Tugiran, Yushaida Yusof, Norliyana Kamarudin
Abstract
Research performance is crucial to be monitored and maintained by the universities to make sure the output of research will meet the research output. Publication is one of the main research output to be measure to the research performance even though not all of the universities in Malaysia accomplish in publishing journals. Why there is dissimilar on every university researchers in research performance? This study explores the similarities and differences of organizational practices and research culture among academic staff that influence the research performance in Malaysia public university, mainly via a case study of Universiti Putra Malaysia , one of the best Research University particularly in agriculture fields in Malaysia. Qualitative approach was taken where 40 academic staff in science and technology groups and social science, art and humanities groups were interviewed through the focus group discussion. Views and experience from the researchers is crucial to determine their research performance factors. This study shows similarity of 5 possible tangible and 8 intangible factors that contribute to research performance emerging among the academic staff including one intangible factors as a new factors that will have an impact to the research performance. All the factors can be indicator as a benchmarking to others university especially new age of university in Malaysia. Primarily, it extends the literature, by providing further understanding on the issues of organizational practices and research culture on the Malaysian public universities.
Assessing the Real Significant Research Input & Output among Various Academic Fields
Pages 63-71
Yushaida Yusof, Amalina Abdullah, Ridzwana Mohd-Said, Awis Qurni Sazili, Norliyana Kamarudin, Yusnita Tugiran, Asrizam Esam
Abstract
No similar studies have been conducted in Universiti Putra Malaysia (UPM) to measure and identify the significant research inputs and output for various field of research. At this moment, the performance and quality of university research output is based on “one size fit all” benchmarking criteria ie. Bibliometric and citation databases. Bibliometric benchmarking criteria compares universities research output using a common range of indicators. e.g. Thomson‐ Reuters World of Science or Elsevier‐Scopus. The concerns is whether bibliometric benchmarking which uses a common set of indicators is possible to measure and compare whole institutions at a time of growing diversity of university mission and providers. In general, bibliometric benchmarking mostly focuses on research intensity of a university. Other aspects of higher education, such as teaching and learning, community engagement, and innovation are ignored. In addition, universities are complex organizations with strengths and weaknesses across various departments and activities. An aggregate score of bibliometric benchmarking is unable to reflect this. Furthermore, such benchmarking criteria can misinform and mislead when used to influence decision making by governments, universities and other stakeholders. The study attempts to identify the significant research input and output in different disciplines, i.e. Science, Social Sciences, and Art and Humanities in the Universiti Putra Malaysia. Significant research input and output is defined as research product that the researchers believe would bring good and improve the well-being of the community at large.
Based on the findings of this research, it is found that key inputs such as research grants are not so significant to the researchers compared to other input such as faculty support systems which are more important to their research. It is similar to the outputs that are typically used to measure achievements and the performance of the research such as journal papers, are also find not so significant according to the researchers especially in the social science field. Through this study, it is hoped that it will help in the change of Malaysian universities research assessment which also take into account an intangible outputs such as knowledge transfer and human development as well as emphasis on key outputs such as high impact journals and products commercialization.
Based on the findings of this research, it is found that key inputs such as research grants are not so significant to the researchers compared to other input such as faculty support systems which are more important to their research. It is similar to the outputs that are typically used to measure achievements and the performance of the research such as journal papers, are also find not so significant according to the researchers especially in the social science field. Through this study, it is hoped that it will help in the change of Malaysian universities research assessment which also take into account an intangible outputs such as knowledge transfer and human development as well as emphasis on key outputs such as high impact journals and products commercialization.
Business Management Students’ Reflections on Case Studies as a Method of Teaching
Pages 72-77
Lehlohonolo Sempe
Abstract
A Case Study is a teaching method that places more emphasis on student-based activities contrary to traditional lecture-based activities. Case study scenarios demonstrate real-life situations in which problems need to be solved. The aim of the case study method is therefore to develop student reasoning, problem-solving, decision-making, and interpersonal skills. Therefore, the presumption is made by the researcher that vocabulary, concepts, and subject related content, such as leadership, entrepreneurship and customer purchasing behaviour are best applied in Business Management through integrating theory and practice in real life situations. The purpose of this paper is to explore students’ reflections of case studies as a teaching method. A qualitative research methodology was applied to assess Business Management teacher education students’ reflections on case studies, applied during lectures. A sample of fifty students was selected using simple random sampling technique, to participate in the study. Students were engaged via case scenarios to apply contents, concepts, and skills used in Business Management in real-life contexts. Thereafter, students were required to reflect on activities related to the selected case scenarios by writing essays which were used to collect data. Furthermore, thematic analysis was used to interpret student reflections. Findings revealed that students, although students have a negative attitude towards case studies, they understood the various purposes of case study method, such as the promotion of critical thinking and application of theory in real life situations.
Suan Sunandha Royal Thai Perfume
Pages 78-80
Saengsit Kritsadee
Abstract
The objectives of this research was to study about history of “Suan Sunandha” park. Background of royal thai perfume. How to make royal thai perfume and I want to make royal thai perfume 3 formula. The objectives have collect information contentment about my royal thai perfume. Research in Thailand. Thai people used incense a long time. We made perfume from plant material, animal objects, element object, and etc. Thai people used incense in everyday life. Be harmonious culture. Until Thailand association a foreigne country. Thai people adapt original perfume develop to be more fragrance and Long-lasting scent. Process make royal thai perfume. Aromatic extracts such as Pandan leaves, kaffir lime, etc., to soak in ethyl alcohol. (Extraction) essential Oil. Mix with water-flower. Flower can use such as Jasmine, rose, etc. other ingredient borneo camphor, Small Indian civet, Then stir up. Ferment perfume a long period of time 1-2 years. During fermentation shake everyday to more smell and mixed up.
On the Comparative study of African American‟s Blues and Korean‟s Arirang
Pages 81-87
Mi-A Kim
Abstract
There are diverse cultures which have been expressed and sublimed into the form of art when we look into the world history. When it comes to African American culture and Korean culture, African American‟s blues, spiritual and Korean‟s Arirang have been existed in the hub of their nation‟s deep root. Under the reality of the White dominated America and under the Japanese colonization, African Americans and Korean nations needed something that could embrace and burst out their agony and sadness. It was the African-American spiritual, blues and Arirang that sometimes became their mother, their partner and their social company consoling their despair. The early African-American spiritual and blues didn‟t have any specific musical form. Arirang also didn‟t have any concrete music form embracing the music scale and note. It was the reflector of the nation‟s emotion. In that sense, the music from totally different two countries has crucial things in common. In this study, this paper will look into the long journey of those two nations‟ historical, political and cultural conflicts with the positive development of their vision. It will prove out that the positive power of their vision for the future got a huge influence from the nation‟s communication and unification for one another. This mutual interaction with their own brothers and sisters was made through the music, blues, African-American spiritual and Arirang. Their representative historical product, music reflected their true life and played a significant role to pave out the firm base making their way toward positive identity and positive power.
The Current State of Humanities at a University of Technology in South Africa
Pages 88-92
Maria (Maryna) Roodt
Abstract
Over the last decade most universities in South Africa and worldwide have been under pressure to become more entrepreneurial. They have become commercialised institutions and their missions have been narrowed. At Universities of Technology, especially, the over-whelming focus has been placed on the sciences, mathematics and engineering (STEM), often at the expense of STEAM (A refers to the Arts). The Charter for Humanities and Social Sciences in South Africa (DHET 2011) promised that the Humanities and Social Sciences will be ‗revitalised‘ to contribute not only to South Africa‘s, but to the world‘s well-being. The Charter report, however, admitted that ―South Africa is not producing the new corps of thinkers who can nurture socio-economic alternatives‖. There is thus a need to examine the role that the humanities play at Universities of Technology (UoT‘s), and more specifically, the Central University of Technology, Free State (CUT). One of the aims of the 5-year project at the CUT is ―Institutional culture of caring… towards holistic development‖. In this regard the Humanities can play a crucial role. Studies in the Humanities teach creative and critical thinking and challenge beliefs about oneself and the world one lives in. Only people who are well-grounded in what the humanities represent and teach, can really become responsible and democratic citizens. This paper examines the current situation with regards to number of enrolments and the research output by staff members in the Faculty of Humanities and then argues that the Humanities do have a crucial role to play at the CUT.
The Speech Act of Apology in Setswana: A Case Study at the Central University of Technology
Pages 93-98
Bridget Mangwegape
Abstract
Apologies are defined as primarily social acts conveying affective meaning. syntactic, semantic, and sociolinguistic features of apologies are described, based on a corpus of 183 apologies. While apology exchanges divided equally between those which used a combination of strategies and those where a single strategy sufficed, almost all apology exchanges involved an explicit apology. An account is provided of the kinds of social relationships and the range of offences which elicited apologies in this New Zealand corpus. The paper examines some of the characteristics of apologies in informal remedial interchanges based on male and female students who commit offences towards each other. For the purpose of this of this paper data was elicited from 10 male and 10 female students through a completion of tasks questionnaire. The discussion is developed within the broad context of Brown and Levinson’s (1978,1987) theory of politeness. Brown and Levinson’s model provides a means of taking account of a range of social factors which are likely to affect the way a speaker apologizes for an offence, and it is therefore possible to analyze the effect that different factors have on the apology strategies which Setswana speakers use in different contexts. The ideal methodology would involve a “two-pronged approach” (Wolfson 1986) – an ethnographic observation and elicited responses by exploring the spontaneous utterances of a range or respondents in the same natural context. The distribution of apologies is analyzed, and the results reflect some similarities and differences in apology situations and apology strategies. The information can provide a basis for further study of a aspects of apologizing where the relevant social variables can be more carefully controlled for contrastive purposes.
Action Research in Teaching English for Students of Non-Linguistic Specialties in Higher Schools
Pages 99-103
M.Zh. Tussupbekova, M.A. Idrissova, B.G. Smagulova, N.K. Kazhikenova, Zh.M. Konyratbaeva, B. Abduali
Abstract
This article presents the theoretical and practical part of using the action research in teaching English for students of non-linguistic specialties in higher schools. Action research is a new process of research in Kazakhstan education that presents conducting of research by action researchers who share their findings with others in teaching. Our daily life connects with action research in order to investigate, make analysis and evaluate our work. The term action research has become particularly popular in education, especially in teaching foreign languages. Different approaches can be applied to improve the process of learning in it. Action Research is a great opportunity for creative teachers to develop different skills of students. The main purpose of this paper is to study basic concepts of action research, develop a model of action research process in teaching English, and determine the effectiveness and advantages of action research in teaching English for students of non-language specialties.
Track: Engineering and Technology Studies
3d Scan-Based Cultural Study of Old Street Architectural Forms
Pages 104-109
Naai-Jung Shih
Abstract
The purpose of this research is to build digital urban landscape, based on as-built environmental information for cultural studies of old streets. Scans were made to the streets and facades in a famous sightseeing location, Yingge Old Street, on northern Taiwan. A 3D laser scanner was used to record buildings, plants, and open spaces in a static configuration starting from a bridge as the gateway to the city. The final urban information creates a precise description of objects with colors and textures feasible for internet browsing as well as for infrastructure illustration and measuring. Study was especially made to the second contour and the micro expression of the old streets which represents the cultural characteristics along with the historical urban developments between new commercial pattern and old factories. A new design style as a new symbolic representation of the entrance to the old street was explored as a visual language contrasting between modern design vocabulary and traditional old street components, international style and traditional ceramic icons like brick chimney and pot walls.
Track: Health and Medicine Studoes
Factors Affecting Stress of Elderly in Bang Yi Rong District, Bang Khonthi, Samutsongkarm Province
Pages 110-113
Tanpan Salinthip
Abstract
The purpose of this study was to investigate the level of stress and factors affecting elderly stress. Bang Yi Rong District , Bang Khonthi, Samutsongkarm Province. Data were collected from 133 elderly people living in Bang Yi Rong District , Bang Khonthi, Samutsongkarm Province. Data were analyzed using descriptive statistics. Analyzed by frequency, percentage, mean and standard deviation. The research instrument was a questionnaire. (questionnaire). The study found that the majority of the elderly had stress level of 64 or 48.1%, followed by moderate stress level of 45%, 33.8% moderate stress level of 14 persons. 10.5 percent, and the stress sample was at the high level of 7 persons (5.3 percent). The factors that affected the stress of the elderly were: Physical stress, such as physical fatigue, and physical illness, is the second major stress factor in financial health, such as poor income, reduced income and increased pay. The stressors of family such as family, discipline. Family members serious illness And the family has money conflicts. No. 4 is the stress factor from personal issues such as serious to life. Lack of flexibility, thought and action No. 5 is environmental stressors such as air pollution, water, soil, noise, and natural disasters, or accidents. The last one is the social and cultural stressors, such as the feeling of competition. Being treated unfairly from society. And was socially insulted. The results of this research can be used to solve the problem of stress in the elderly. It can handle stress. As a result, the elderly have a better quality of life and happiness.