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MTAR Proceedings

 

 

 

Copyright © Global Illuminators. All rights reserved

MTAR Proceeding
Volume 3, Pages 1-89
2016 MTAR Conference on “MULTIDISCIPLINARY TRENDS IN ACADEMIC RESEARCH” (MTAR 2016)
September 29-30, 2016 Bangkok Thailand
Edited by Dr. Saddam Hussain

 

Volume 1
pp. 1-278 (2014)
2014 MTAR Conference on “MULTIDISCIPLINARY TRENDS IN ACADEMIC RESEARCH” (MTAR 2014)
Volume 2
pp. 1-327 (2015)
2015 MTAR Conference on “MULTIDISCIPLINARY TRENDS IN ACADEMIC RESEARCH” (MTAR 2015)
Volume 3
pp. 1-89 (2016)
2016 MTAR Conference on “MULTIDISCIPLINARY TRENDS IN ACADEMIC RESEARCH” (MTAR 2016)

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Preface of proceeding


Track: Social Sciences and Humanities

Digital Shopping and Consumer Involvement of 1st time Mothers in the Duration of Electronic Buying

2

Pages 1-5
Iris Gertner Moryossef

Abstract
Digital consumption is defined as “the purchase of goods, services or other financial transactions in which the interactive process is mediated by information or digital technology on both sides of the process” (Rutter & Southerton 2000). Digital consumption includes information transactions, social and goods trades influence from online product recommendations (OPRs) .Digital consumption has increased over the last five years. The value of goods and services purchased via the Internet to have grown from $8 billion in 2007 to $327 billion in 2015 in the US alone (Temkin, 2008). Until recently it was believed that the main barriers to Internet shopping were privacy or information security concerns. This study shows that the web is already generally recognized as a legitimate shopping avenue and thus sales sites are expected to perform accordingly, i.e. to be as professional as possible, display actual prices throughout the process and of course, not waste time. This article deals with media usages of the new mother related to their first born and the behavior of the new mother in the web. The purpose of this article is to review the literature refers to media usage of the new mother and to determine the implications of transition to mother has on the E commerce behavior. The importance of transition to mother on the one hand and the changes its bring (Gertner. 2016; O’Cass & Choy, 2008) and the increasing of digital consumption in the consumption behavior on the other hand makes this article to be an important and significant one in discussing the consumption process information collection and brand evaluation of the new mother.Little has been discuss about this unique and specific segment nether the less related to its digital consumption.This theoretical article deals among other with the dilemma of whether new mothers preferring to buy in a “real shop” and traditionally seeking tangible experiences while shopping for their first born.

Assessment Dynamics of Oral Presentations: An Investigation into Expert, Self, and Peer Assessment

2

Pages 6-11
Anil Pathak

Abstract
The aim of this project is to attempt a factorial analysis of the congruence among-st three layers of assessments of Oral Presentation: Expert, Self, and Peer. Participants included graduate and undergraduate students of Asian background studying Research Writing at a technological university. The research instrument consisted of a set of assessment checklists with weighted and specified criteria for Expert, Self and Peer assessment of research presentations. Broader criteria were based on the following four factors: Use of spoken media, Use of visuals, Interrelationships, and Communicative Effect . Participants received t raining and were involved in a practice session on self and peer assessment before engaging in the assessment tasks. While the pilot study is unable to conclusively establish congruence among the modes of assessment , it is expected that results from a wider database would indicate the nature of well-defined assessment criteria and the ways they can be effectively communicated to assessors. The present study suggests that the differences in ratings given by peers and experts are not due to a lack of capability on the part of students, but due to lack of orientation and t raining. It is necessary to evolve criteria that is well documented to enable students to evaluate their own performance as well as the performance of their peers as effectively as done by experts.

New Approaches in Urban Conflict Analysis

2

Pages 12-22
Catherine Trudelle, Mathieu Pelletier

Abstract

Over the past decades, the struggle for social equity may give rise to, depending on the circumstances, popular resistance taking the form of urban conflicts. In that context, a research trend is emerging in the disciplines and fields of study interested in the organization of territories and the decision-making processes shaping these territories. Its main focus is the systematic collection, formal structuring and analysis of data on conflict situations pertaining to planning and land management issues. What the works of this new body of research have in common is that they prescribe to the creation of a database by applying certain concepts developed by the humanities and social sciences, seeing therein a complementary method for opening new research opportunities and for mitigating, at least in part, the previously mentioned limitations. This paper deals with the different stages of building a database from information drawn from press releases relating to urban conflicts that took place in Montreal’s Census Metropolitan Area (CMA, Quebec, Canada) over a period of twenty years (1985 to 2005). It focuses on the challenges related to the acquisition, structuring, processing and analysis of data on urban conflicts. It also addresses the potential of the scientific contribution offered by this approach to conducting an analysis of conflict activity and conflictual decision-making processes. The implications of this type of research are threefold: conceptual, methodological and theoretical. From a conceptual point of view, the exercise required clarifying and defining a set of key concepts, among them conflict activity and decision-making. From a methodological point of view, we propose a method that allows to capture the multi dimensionality of a conflict and the conflict activity. And from a theoretical point of view, we seek to identify the systematic effects of collective action in a conflict situation on the evolution of the urban form.


Social Media- Marketer’s New Tool in Influencing University Students’ Buying Behaviour

2

Pages 23-31
Vannie Naidoo, Edna Ndlovu

Abstract

The growth of social media worldwide has given rise to the development of a modern technique for interaction, as well as for communication between several users. Everybody worldwide is now in a position to share their opinions and experiences either bad or good with everyone else using the online social network. People on social media exchange information regarding their buying opinions and experiences regarding various products or services. Businesses today need to keep up with the technological trends. Marketers can use social media to influence buying behaviour. Students at university are an untapped market segment that needs to be explored by marketers. Since students are very techno savvy, a way for marketers to influence their buying behaviour is through social media. The study was conducted on students of the Thekwini Technical and Vocational Education and Training (TVET) College in Durban, South Africa. The population was 6500 students from the six campuses, namely the Asherville Campus, the Cato Manor Campus, the Centec Campus, the Melbourne campus and the Springfield Campus. Simple random sampling was employed in the study. The sample surveyed was 350 students from the five campuses. A questionnaire was used to gather data from respondents at the five campuses. The findings of the research revealed that the majority of the respondents were satisfied with purchasing via the social media. The respondents indicated that much information about products and services are offered on social media sites than elsewhere, thus making their decision to purchase easier. Respondents also indicated that they found it convenient to make their purchases online.


National Identity Formation within Local-Global Interaction (A Study on Impact of Globalization toward National Identity Formation in Indonesian Areas of International Migration, International Tourism and International Industrial Cities )

2

Pages 32-41
Kartono, Drajat Tri, Zuber Ahmad, Budi, Atik Catur

Abstract

The impact of globalization toward national identity is unavoidable. It will take place in all areas of Indonesian community in where local-global interaction occurred. The impacts of globalization effect come to Indonesian community in the areas of international migration, international tourism and international industrial cities. This research is conducted to find out the national identity formation those communities. The research used Participatory Action Research method to build substantive theory of national identity formation within local-global interaction. Three level of identity will be focused are local identity, national identity and global identity. The research location cover 6 areas: (a) Jakarta and Makassar (Sulawesi) represented area of international industrial cities; (b) Bawean (East Java) and Lombok (West Nusa Tenggara) represented area of international migration; (c) Denpasar (Bali) and Surakarta (Center Java) represented area of international tourism. The data were collected by employing observation, interview and Focus Group Discussion (FGD). Purposive sampling technique is used to determine the informants in this research. The results showed that the local community has global interaction performing mixed identity. This identity is resulted from the relation of its subjective meaning of self, demarcation (social space significance), collective legitimation and the community crisis. National identity, then become dynamic concept in which the interplay of local, national and global take place. Globalization is encouraging for national identity to be legitimized in the global community. Nevertheless, national identity will be skeptical when social or cultural crisis is occurred in the community. This research finding imply Jenkins theory will not put identity as socially constructed but it is dynamically resulted from social and individual process. In which the mixed identity within individual construction will become social identity representation when legitimated socially. These findings also will provide solution for government and community to maintain national identity as fixing globalization by social engineering on identity.


Android-Based Interactive Application Development on Thematic Learning Curriculum of 2013 for Primary School Pupils in Surakarta, Indonesia

2

Pages 42-51
Prameswari Nadia Sigi, Suharto Mohamad, Prabowo Tjahjo, Mulyanto

Abstract

The 2013 learning curriculum in Indonesia has shown an affective aspect and behavioural changes on thematic integrative. In practice, the 2013 curriculum was temporarily halted due to several factors, namely: the issue on books in sufficiency, assessment system, teachers upgrade, and an unfair distribution of assistant instructors and trainers. The purposes of this study are to: (1) assess the constraints faced by teachers in the learning curriculum 2013; (2) assess the learning media used in the curriculum in 2013 at several elementary schools; (3) and create a concept on learning media development for the 2013 academic curriculum to be effective and favoured by 1st grade pupils. The study was conducted at several elementary schools in Surakarta which have applied the 2013 learning curriculum. The used paradigm is a descriptive qualitative one. For data collection, several samples were purposively selected from 10 elementary schools. Those data were collected based on: (1) interview, (2) questioner, (3) direct observation, and (4) analysis of the documents content. The data were analyzed following the stages of reduction, classification, presentation, and verification. To conclude, the obstacle encountered by instructors during 2013 learning curriculum was the lack of thematic integrative-based learning media for elementary school pupils. Ideally, the learning media curriculum should be attractively, and efficiently adorned and in conformity with advanced technology development. Thus, it is necessary to adopt the concept of an android-based interactive application development on thematic learning curriculum for primary school pupils. This research prioritizes its focus on PPKn (The Indonesian Values) theme which is easily understood and liked by the pupils, for it possesses the core courses that foster the spirit of nationalism for Indonesia.


Multiliteracies Pedagogy Design: The Case of Focused Ethnographic Research and Catalytic Validity in Literacy Development

2

Pages 52-60
J. Marriote Ngwaru

Abstract

Lack of teaching learning materials and parental involvement are often cited as key challenges to the provision of sustainable quality education in resource-poor contexts. These have been among a host of factors against sustainable schooling in Sub-Saharan and East Africa in particular. This paper reports a research and development initiative aimed at leveraging these and other attendant challenges. The research initiative utilized a sequential mixed method design to establish the baseline factors and status of literacy development in a rural district. The intervention responded to headlines often screaming that inadequate school and teaching resources challenge education in Sub-Saharan Africa. This was exploited as an opportunity for stakeholder participation in Multi literacies Pedagogy Design for sustainable materials development. The study used a questionnaire survey involving all 101 primary schools in a rural district followed by rapid ethnography involving 20 of the schools and detailed vertical case studies involving another five purposively selected schools. Results revealed how socio-cultural specific factors including why appropriate learning materials were lacking and daunting challenges against parental involvement militated against children’s effective learning. Consequently twenty five teachers and 10 parents were invited to participate in a capacity building workshop leading to the development of socio-culturally relevant learning materials. Together ten story books were developed in Kiswahili and English with three of the titles further developed in braille. About 45,000 copies have now been distributed to more than 150 schools as well as libraries and other intervention programmes in the region. This study has t rail blazed a new theoretical framework applicable to the Sub-Saharan African context potentially responding to the context -specific challenges such as large classes, parental involvement and education budgetary constraints by national governments. This will again repudiate dominant relation s of power between the home and school domains by recognizing t he crucial role of communities’ funds of knowledge in t he curriculum.


Track: Health and Medicine Studies

Study on Effects of Green Tea-leaf Treatment for Hand Contractures in Long-Term Bedridden Elderly Patients: RCT

2

Pages 61-66
Sonomi Okazaki, Naoko Hara, Akihiro Hashimoto

Abstract

Many stroke survivors have limb contracture which is shortened muscles in an arm or leg from reduced ability to move the affected limb or lack of exercise. Restoration and functional restitution of hand contracture has slowed so much as to be barely noticeable, after 6 months after stroke. Our purpose is to explore the effects of two week green tea leaf treatment on contracture hand of long term bedridden elderly patients. The hypotheses were that green tea leaf treatment improves odor and skin condition level after intervention and over two week period. We carried out a randomized controlled trial. 27 hands from 22 patients were randomly assigned to either green tea leaf treatment (n1=14) or standard rolled towel treatment, and measured by odor and skin level. We verified deodorized effect of green tea leaf treatment by the non parametric rank statistical test. And we also showed effective properties of green tea bag treatment against ulcer in palm and fingers.


Track: Engineering & Technology Studies

TEM Study of the Structural Defects Formation 1n Electron Irradiated ZnS

2

Pages 67-70
Y.Y. Loginov, I.V. Kovalev, P.V. Zelenkov

Abstract

The formation of structural defects in grown from the vapour phase ZnS crystals after electron irradiation with energy of 400 keV and intensity of (1 – -II electron microscope operated at energy of 400 keV. It is shown that under electron irradiation the small dislocation loops in size of 2.5 – 45 nm and a density of 1.4∙1011 cm-2, as well as voids and fine particles of a new phase in size ≤10 nm are formed. These features can be identified from an analysis of moiré fringe contrast as phase of ZnO2. Study of structural defects formation in ZnS can be used to solve problems of management type, density and spatial distribution of defects in the crystal structure, that it is important for the improvement of semiconductor technology.


Enhancement of the Zambal_Lect Android Based Application Zambaleños Dialects Local Dictionary Mobile Application

2

Pages 71-80
Nemia M. Galang, Roy N. Villalobos

Abstract

The current trends in IT especially nowadays, affects the lives and culture of every Filipino people and this includes language and innovations of electronic dictionaries. Considering that the proponents is a Filipino, the proponents sensed the significant impact of IT in the lives of every Filipino and all other individuals, most especially in the current trends today. In the province of Zambales, country of the Philippines, the people speak the dialect known as Sambali, this was predominantly used in the province of Zambales. This dialects is also use in some areas such as the municipality of Infanta in Pangasinan, Panitian, Quezon, Palawan and Barangay Mandaragat or Buncag in Puerto Prinsesa. The other prominent dialects used are also known as Sambal Botolan, Tagalog, and locano. This study aimed to develop an application that can run on mobile phones which can manage and store a words in Tagalog, given the definition and meaning and translated to other locale dialects which are also used of some municipalities in Zambales such as Sambal in Botolan, Sambal Tina and Ilocano and in English as well. Specifically, the objective is to determine the level of effectiveness of the existing and the proposed Zambaleños Dialects Local Dictionary Mobile Application that can run not only on android based mobile phones. The respondents were the faculty and students under the College of Communication and Information Technology which are enrolled in Ramon Magsaysay Technological University. Regarding the level of effectiveness of the Zambaleños Dialects Local Dictionary Mobile Application which was measured in the following criteria: presentation of information; design; interaction; and speed in learning words. The hypothesis tested is there exist no significant difference between the existing Zambal_Lect Android Base Application and Zambaleños Dialects Local Dictionary Mobile Application.


Accreditation Management System of Ramon Magsaysay Technological University (Rmtu) Adopting Accrediting Agency of Chartered Colleges and Universities in the Philippines (Aaccup) Standards

2

Pages 81-89
Menchie A. Dela Cruz

Abstract

Accreditation is considered an essential mechanism in evaluating programs of higher education institutions (HEIs) in order to ensure quality education. It is a thorough evaluation of an accrediting agency to measure the holistic performance of an institution in providing quality instruction, research outputs, community extension services and other metrics relevant to the institutions thrust. This study aimed to determine the effectiveness of both existing accreditation system and the proposed accreditation management system for Ramon Magsaysay Technological University. This study made use of causal comparative descriptive research to determine the cause or consequences of differences that already exist between or among group of individuals. This covered ninety eight total respondents, eighty-eight personnel respondents and ten accreditor respondents. These respondents was chosen using a purposive sampling technique, as based on the identified group of the respondents. The existing accreditation system and the proposed Accreditation Management System were both evaluated using Information Systems (IS) effectiveness measurements by Updated DeLone & McLean Success Model, namely; information quality, system quality, service quality, intention to use, user satisfaction and net benefits. The existing system evaluated as Moderately Effective by the respondents because there is a need for a systematic and accurate procedure for handling and collecting data and information, proper storage of records and files, and easy access of information for updates and evaluation while the proposed Accreditation Management System for RMTU adopting AACCUP standards evaluated as Effective which marks significant impact in the process of program accreditation. This concluded that proposed system is very helpful to the university for its significant features to store large amount of data and information, process data access, updates and retrieval for evaluation. The proposed accreditation management system for RMTU decisively chosen by the respondents as preferred accreditation system for the institution.