MISG Proceedings

 

 

 

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MISG Proceeding
Volume 5, Pages 1-111
2018 MISG Conference on “MULTIDISCIPLINARY INNOVATION FOR SUSTAINABILITY AND GROWTH” (MISG 2018)
June 25-26, 2018 Kuala Lumpur, Malaysia
Edited by Dr. Ahmed Saddam

 

Volume 1
pp. 1-127 (2014)
2014 MISG Conference on “MULTIDISCIPLINARY INNOVATION FOR SUSTAINABILITY AND GROWTH”
(MISG 2014)
Volume 2
pp. 1-250 (2015)
2015 MISG Conference on “MULTIDISCIPLINARY INNOVATION FOR SUSTAINABILITY AND GROWTH”
(MISG 2015)
Volume 3
pp. 1-100 (2016)
2016 MISG Conference on “MULTIDISCIPLINARY INNOVATION FOR SUSTAINABILITY AND GROWTH”
(MISG 2016)
Volume 4
pp. 1-95 (2017)
2017 MISG Conference on “MULTIDISCIPLINARY INNOVATION FOR SUSTAINABILITY AND GROWTH”
(MISG 2017)
Volume 5
pp. 1-111 (2018)
2018 MISG Conference on “MULTIDISCIPLINARY INNOVATION FOR SUSTAINABILITY AND GROWTH”
(MISG 2018)

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Preface of proceeding


Track: Business Management & Economic Studies

A Study on the Work-Life Balance of the Employees in the Banking Sector of Mauritius

2

Pages 1-8
Ashley Keshwar Seebaluck, Viraiyan Teeroovengadum, Lomendra Vencataya, Komul Diya Beeputh

Abstract
This article focuses on studying the work-life balance of the employees of the banking sector of Mauritius. The literature on work-life balance was reviewed. A quantitative approach was used. A survey was conducted among a convenience sample of 150 employees from nearly all the banks in Mauritius using a questionnaire designed based on literature review. The SPSS software was used to analyse the data collected. There is low job satisfaction, high level of stress and poor work-life balance in banks in Mauritius as is generally the case elsewhere. Due to time and cost constraints, a quantitative study of the work-life balance of a relatively small sample size of bank employees was conducted. Further research is required on this topic in banks in Mauritius. It is highly desirable that bank managers in Mauritius promptly take remedial measures to ensure a better work-life balance of their employees for a sustainable development of the banking sector in Mauritius. There has been few research carried out to date on the state of work-life balance in banks in Mauritius.

The Effect of Consumer Ethnocentrism on the Purchase Intention of Local Beer in Mauritius

2

Pages 9-21
Mridula Gungaphul, Priya L. Veerasawmy

Abstract
The removal of many trade barriers has encouraged many firms to enter foreign markets to better segment and target their products worldwide. As such consumers are exposed to more choices for both local and imported products. Consumer ethnocentrism can help marketers to better know their customers‟ choices towards these products. In this vein, this study aims at analysing the effect of consumer ethnocentrism and the purchase intention of local products in the Mauritius context and the product chosen for this study is the local beer. This study has adopted the Shankarmahesh (2006) model where with the relationship of the 3 of the socio-psychological (Patriotism, Cosmopolitanism and Collectivism) and the demographics variables (age, gender, income and ethnic groups) were established, in relation to consumer ethnocentrism. A convenience sample consisting of 200 respondents was chosen to collect data. SPSS 20.0 was used to analyse the data obtained from the questionnaire. The findings showed that consumers tend to have low ethnocentric tendencies, are more patriotic and cosmopolitan. It was also found that consumer ethnocentrism has a strong positive relationship with the purchase intention of local beer. However, the relationship was negative between consumer ethnocentrism and their attitudes toward foreign beers. Implications of the findings were discussed and directions for future research are provided.

Assessing the Receptiveness of Industrial Design Students to Business Programs: A Framework for Reinforcement and Implementation

2

Pages 22-27
Jayson E. Lannu

Abstract
Business subjects build strong foundation for those who aspire to venture into entrepreneurship having in- depth knowledge in management, finance and marketing. Business programs can provide strong foundation with contemporary and practical contexts that are relevant to everyday decision- making. The Industrial Design Program of the De La Salle- College of Saint Benilde envisions graduates of the program who are not just design- inclined but also competent individuals who are equipped with technical business skills utilizing their strong design foundation in building business empires that promote economic progress to communities they belong to. In this light, the proponent sees an opportunity to further affirm this contention by establishing how students of the program assess business subjects as influenced by how they perceive their professors’ qualifications and competencies and how these translate to a better appreciation on the relevance of these subjects to their profession as industrial designers. The results of the study affirm a high level of technical qualifications among the professors of the program having displayed above par competencies and employed methodologies that deliver an effective learning experience to students. On the other hand, the receptiveness of students was at a certain level influenced by how professors exude their expertise in business concepts and its relevance to the design practice. Preferences in improving students’ appreciation of the business programs were also given emphasis specifically a proposal on business organization exposure local or abroad, alignment of professors’ credentials to business and relaying experiential knowledge in business. The paper intends to integrate a student- centered approach in enhancing the current curriculum of the Industrial Design program and improving the competencies of business professors to promote a deeper appreciation on the relevance of business programs to the practice of the design profession. With these results, students and school administrators would have a better gauge and understanding on factors that affect perceptions and how these can be influenced to further enrich learning among students of the program.

Optimization of Shelf Space Allocation Problem in Product Display Shelf with Genetic Algorithm

2

Pages 28-38
Natalia, Christine, Silalahi, Agustinus, Dondha, Bunga Isty Rumondang

Abstract
Intensed competition in the retail industry today’s demanding retail industry players to be able to implement an efficient operational management system in order to attract customers and maximize profits outlets. In addition to the service quality, advertising, and other promotional programs, operational tactics that can be used include the retail product assortment, the layout of the store, as well as planning the allocation of space for each product. The allocation of space is an issue that is very significant for retail management, given the resources that display limited shelf space but the variety of products constantly increasing. This study discusses the optimization of products on shelf space allocation display in grocery retail outlets called Shelf Space Allocation Problem (SSAP) with the completion of the genetic algorithm method. The results of this study indicate that the method used to provide the value of the packaged tea sample product categories advantage of 7.76% better than current condition. This result is obtained based on the profit of the amount of the facing allocation obtained by MATLAB program compared to facing today. Policy analysis of in-store shelf replenishment will be reviewed using the general model reorder point (ROP).

Track: Social Sciences and Humanities

Small Talks of Javanese Female Students: A Cultural-Based Gender Phatic Speech Act of Modern Women for Social Networking

2

Pages 39-48
Yuli Widiana, Sumarlam, Sri Marmanto, Dwi Purnanto

Abstract
Small talks among Javanese female students have peculiar characteristics which is interesting to discuss. This research scrutinizes the kinds, the functions, and the strategies of phatic speech act of Javanese female students based on gender, cultural, and politeness point of view. The data for this qualitative research are collected by observation method with the technique of open role play, Discourse Completion Tests, and in-depth interview. The kinds of phatic speech acts are classified into greetings, gossiping, congratulating, complimenting, and giving phatic advice. Phatic speech acts of Javanese female students may function to express hospitality, to show solidarity, to encourage others, to console others, and to give attention. Regarding the politeness principles, Javanese women preserve Javanese politeness in showing deference to older acquaintances by addressing them with particular terms of address. However, Ngoko, the low Javanese speech level is used to any age which against the Javanese politeness. Small talks among Javanese female students are conducted by performing different kinds of phatic speech acts to maintain a social bond. Despite the gender stereotype of female small talks as unimportant talks full of gossip and rumors, a Javanese female phatic speech act is more than just small talks since its function is to strengthen social networks among them. Moreover, small talks may not only preserve local cultural identity of modern Asian women but may also be applicable for social networking.

Study on the Relationship between Audience Cognition and Dance Creation from the Perspective of Reception Aesthetics: Taking Nanyin Eurythmics as an Example

2

Pages 49-56
Yuan Zhang

Abstract

As a way of activity in human social life, dance includes creation activity and acceptance activity of the works in the society. The intermediary of dance returning to the society is dance acceptance. This study adopts an empirical research method and obtains data by literature collection, questionnaire, in-depth interview and video analysis. In a qualitative method, audiences are studied from the perspective of reception aesthetics to explore the relationship between audiences and creation in dance activity. This paper holds that the meaning and value of dance works are created by dance creators and audiences. Quantitative analysis is based on the data of Nanyin Eurythmics as a case by independent-sample T test, variance analysis and multiple regressions, correspondingly demonstrating and echoing the topics of qualitative research. Thus, the differences between the cognitive results of the audiences under in-depth interviews and the universal conclusions are checked. From this study, the following conclusions can be made. (1) There are significant differences in “cognition” of Nanyin Eurythmics audiences’ assessment elements on the overall comments of the work, which reflect the audiences’ acceptance and recognition of the work. (2) “Horizon of expectation” makes the audiences have different cognition. Creators should create works beyond the audiences’ “horizon of expectation” so as to promote the creation and aesthetic horizon in the era in the interpenetration and blending of the works and the audiences. (3) Taking audience aesthetics as an aesthetic thought in an empirical study, we should emphasize the status of audiences in the construction of dance activity when constructing the research framework of dance activity, which provides new ideas for the research of dance disciplines.

 


How Well the Upper-Middle and High-Income-Countries of the Muslim World Perform on Environmental Issues? A Comparative Analysis using Environmental Performance Index

2

Pages 57-64
Roslina Ismail

Abstract

The Muslim world shares a common commitment towards the core principles of the Organization of Islamic Cooperation. However, do they share commitments towards protecting the environment in their environmental practice? This paper presents a comparative analysis of environmental practices among the upper-middle and high-income economies of the Muslim world using the Environmental Performance Index (EPI) data provided by the Yale University between 2006 and 2018. The analysis aims to identify the ranks and trends on how well the upper middle and high-income economies of the Muslim world perform on high-priority environmental issues in two broad policy areas: protection of human health from environmental harm and protection of ecosystems. This paper found that the EPI rank reveals the upper middle and high-income economies of the Muslim world are assigned to the roles of a laggard in environmental performance. The intermediate scores on the EPI are indicative of the moderate trend in sustainability efforts on the national and international environmental issues, which comes under tension from economic development. Good monitoring and evaluation of the environmental foreign policy emerge as the necessary cause required to keep in place these diverse dimensions of sustainability.


Islamic Radicalisation in the Maldives: An Analysis of the Role of Religious Networks and Proliferation of Different Religious Narratives

2

Pages 65-72
Aishath Shama

Abstract

The Maldives is experiencing a rise in non-violent and violent forms of Islamic radicalization as well as the task of dealing with returning Jihadists. Despite paucity of existing literature on the subject and the sensitivity of the subject at the national level, this study attempts to explore the role of religious NGOs and proliferation of different religious narratives in creating an enabling environment for the penetration of radical interpretations of Islam. Thus this study uses a simple qualitative research method to analyze how these factors contribute to radicalization of vulnerable individuals in the Maldives. The findings of the study reveals that in the context of the Maldives, fragmentation of religious narratives, lack of balancing counter-arguments against radical ideologies, lack of monitoring of content with extreme views and relevant action against local religious networks disseminating such views creates an enabling environment for religious radical ideologies to flourish.


A Solution for Uncertainty Honorary Staff Legal Status

2

Pages 73-80
Charlyna S. Purba

Abstract

The purpose of the study was to give the honorary staff legal status analysis which had been ommitted by the 5th Indonesian Law of 2014 on Civil State Apparatus establishment. The type of the research is dogmatic legal research. Phase of research is exploratory research through unstructured method and then hypothesis building. Data were collected by qualitative. The purpose of the study is to explore a sollution for uncertainty honorary staff legal status. The study found that a honorary staff legal status was not stated by the 5th Indonesian Law of 2014 regarding Civil State Apparatus. The scope of the research is Indonesia Law related to honorary staff legal status. This study gave a recommendation in order to provide a strong legal certainty for honorary staff. It could be done by the 5th Indonesian Law of 2014 regarding Civil State Apparatus revision. It could be started by Article 6 which had to mention clearly that honorary staff is also one of goverment employees without going through the 11th Indonesian Government Regulation of 2017 on Civil Servants Management as an appointment procedure. All the selection processes are based on the 5th Indonesian Law of 2014 regarding Civil State Apparatus. In addition, a provision about the prohibition must be stated that any government agencies/institutions are prohibited to recruit any employee without any recommendation from central government. Everyone who is breaking the law will be punished by administrative sanction, i.e. deprived of his job as a civil servant.


Vertical Integration for Smart Manufacturing—The Dynamic Capability Perspective

2

Pages 81-89
Cheng Mei Tung

Abstract

Industry 4.0 or smart manufacturing uses digitalization to change manufacturing methods. However, there is little empirical research into the benefits of smart manufacturing, though some studies point out that latecomers will lose competitiveness. This research uses a case study to explore how an aerospace company implemented smart manufacturing in practice. The company uses emerging technology to build up the smart manufacturing process and vertical integration. In its vertical integration, the company uses sensors to collect the manufacturing data for analysis. The results can be displayed on a mobile system immediately for managers and operators controlling the manufacturing process and productivity. The company faced challenges in launching its vertical integration in smart manufacturing, including operators’ information communication technology (ICT) skills and knowledge, linking the ICT systems of new and old facilities, and big data analysis capabilities.


Business Acumen and Entrepreneurial Orientation, an Essential Trait for Academic Leaders in Private Higher Education Institutions in Malaysia

2

Pages 90-98
Shanker A/L Sathivellu, Ridzuan Masri, Lawrence Arokiasamy

Abstract

The main driving force and performance measure for public universities is to fulfil the national education agenda, on the contrary the Private Higher Education Institution (PHEI)‟s driving force is anchored on fulfilling the shareholders‟ aspiration and achieving the projected targets and financial performance. The Ministry of Higher Education (MOHE) is mandated to transform Malaysia into a regional education hub for education and subsequently as a globally attraction (MOHE, 2007). This is a strategic feat that requires planning and timeline management involving elements of excellent managerial control, innovation, ideation and the entrepreneurial orientation for the education industry (MOHE, 2007). In all these processes, business acumen and entrepreneurial orientation challenges the academic leaders‟ ability to grasp and transform the decisions involving a sequence of problem statements or body of knowledge into implementable outcomes (Oke, Prajogo & Jayaram. 2013). The main purpose of this research is to establish the importance of business acumen and entrepreneurial orientation with managerial control being the moderating effect in relation to the successful conduct of higher education in Malaysia. Key Academic leaders being at the forefront must continuously build leadership capabilities while maintaining the focus on long term goal achievement.


Track: Engineering and Technology

The Influence of User‟s Pattern through Workplace Culture

2

Pages 99-104
 Karuna Kleubmongkol

Abstract

Working culture is normally very unique in each organization. It depends on many factors such as organization principles, management policies, nature of business and also working environment. This should be taken into account when the designers design a workplace in order to meet the ultimate goal of a workplace itself as well as to enhance the character and image of each organization. Environmental design, especially interior design, basically plays a major role to support or encourage certain behavior and also working culture by unconsciously influencing the „user-user‟ and „user-environment‟ interactions. The research aims to investigate the behavior of users, which is greatly influenced by workplace. Interview and observation show that traditional office environment can create and encourage users to work creatively. Many users realize that many creative ideas and good conversations have occurred when they accidentally meet, for example, in the elevators, pantry, and walkway. The issues based on „accidental meeting‟ are kept in their mind, digested and later become critically considered in the official meeting. Pattern analysis was used to understand the users in order to create design identity and provide more opportunities in their environment. User unmet-needs were systematically classified. Cultural-based design plays an important role in providing more chances of creating conversation naturally. The design elements make users stop and then have a small conversation that is strongly recommended. „Just-in-time‟ small comfortable set of furniture should be provided along the walkway in case the users need to continue or finish their valuable conversation. The workstation is comfortable enough for people to stop by and have some short conversation while standing. The key elements are not necessary to be so comfortable but they need to have sense of welcoming and inviting the users who stop by.


Modelling the Powertrain Configuration of Electric Vehicle for Reducing Energy Consumption

2

Pages 105-111
Mayank Srivastava, Debraj Bhattacharjee, Manish Chandra, Pranab K Dan

Abstract

This research aims to model the powertrain of an electric vehicle by optimising its components in order to minimize the energy consumption in a particular driving cycle. A typical electric vehicle powertrain consists of an electric motor, gearbox and the electric storage battery as power source, besides auxiliary components. Gear ratios, motor power rating and electric storage battery capacity are considered as parameter values for configuration optimisation of powertrain for reduced energy consumption. The mathematical expression, derived, for energy requirement in the driving cycle is used as the objective function for the optimisation problem and is solved with particle swarm optimization, an evolutionary optimization technique. The result shows a significant reduction in energy consumption, for an example case of powertrain with configuration values, retrieved from literature.