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MARGI Proceedings

 

 

 

Copyright © Global Illuminators. All rights reserved

MARGI Proceeding
Volume 2, Pages 1-177
2017 MARGI Conference on “MULTIDISCIPLINARY INNOVATION IN ACADEMIC RESEARCH” (MARGI 2017)
August 25-26, 2017 Beijing, China
Edited by Dr. Ahmed Saddam

 

Volume 1
pp. 1-167 (2015)
2015 MARGI Conference on “MULTIDISCIPLINARY INNOVATION IN ACADEMIC RESEARCH” (MARGI 2015)
Volume 2
pp. 1-177 (2016)
2016 MARGI Conference on “MULTIDISCIPLINARY INNOVATION IN ACADEMIC RESEARCH” (MARGI 2016)
Volume 3
pp. 1-70 (2017)
2017 MARGI Conference on “MULTIDISCIPLINARY INNOVATION IN ACADEMIC RESEARCH” (MARGI 2017)

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Preface of proceeding


Track: Business Management & Economic Studies

The Impact of Narrative Advertisement on Consumer Brand Experience

2

Pages 1-8
Chang, Aihwa, Tung, Pei-Ju, Huang, Wei-Jen

Abstract
Consumer-Generated-Content has become an important ground for marketers to attract consumers’ attention in this increasingly connected world. Narrative advertising is also gaining prevalence. However, rare research examines how consumers evaluate narrative advertisements from user co-creation perspective. Based on narrative transportation theory, this research conducts a 2 (story quality) x 2 (production quality) x 2 (Ad producer) x 2 (self-reference) between-subject experiment to examine the differences in consumers’ evaluation of narrative advertisements. The results indicate that story quality and production quality have positive effects on consumer’s level of hook, transportation, and attitude toward advertisement. Moreover, both transportation and hook mediate the effects of the story quality and production quality on advertisement attitude, which further positively affects brand attitude. We also find that the ads made by consumers whose motivation is for own interest get better hook than company made ads, while the latter does not differ from those ads made by consumers with a motivation to win the awards. The results also show that self-reference moderates the effect of story quality on ads attitude depending on the maker of the ads. When consumers are high self-referenced, story quality positively affects consumer’s attitude toward advertisements only when the advertisement is made by consumers rather than by companies. Based on these findings, this study suggests that companies encourage consumers to co-create advertisements with good story quality and help the co-creators to enhance production quality so that advertisement viewers will experience hook and transportation, which will foster better advertisement attitude and brand attitude.

Measurement of Knowledge Sharing in Jelekong Bandung Indonesia

2

Pages 09-14
Ratna Jatnika

Abstract
Jelekong is a village in the suburbs of Bandung. The village is famous for its variety of art, puppet and painting. This study want to know how people in Jelekong share their knowledge to improve the social well-being of the community. Measurement of knowledge sharing use a questionnaire consisting of the following aspects: Intention to share knowledge, The enjoyment of sharing knowledge, Knowledge sharing support, The ability of ICT (Information and Computer Technology), Giving Knowledge, Mutual trust, Relationships built, Knowledge sharing contributions, Opportunistic behaviour. This research is a descriptive study. Sampling technique use stratified cluster sampling.
Collecting data on the 67 community leaders in the village of Jelekong indicates that knowledge sharing instruments are reliable and valid. The reliability coefficient is calculated using Cronbach alpha showed that Cronbach alpha coefficient is 0911. The validity is calculated using confirmatory factor analysis showed that p = 1 and RSMEA = 0. The measurement results show as follows: Intention to share knowledge (mean = 3.58), The enjoyment of sharing knowledge (mean = 3.23), Knowledge sharing support (mean = 3.29), The ability of ICT (Information and Computer Technology) (mean = 2.97), Giving knowledge (mean = 3.35), Mutual trust (mean = 2.93), Relationships built (mean = 3.34), Knowledge sharing contributions (mean = 3.44), Opportunistic Behavior (mean = 3.20). This result show that knowledge sharing in Jelekong in general is quite good, but still have a poor ability in aspects of ICT capability and build mutual trust. Therefore Jelekong society need to be given training to have the potential of ICTs and build mutual trust in sharing knowledge to improve the social well-being of the community.

The Relationship of Motivation Theory and Identity of Social Enterprise: The Mediated effect of Awareness of the Social Enterprise

2

Pages 15-20
Tien, ChingTing, Hsu, Ko-Cheng, Liu, Shu Hui

Abstract
After the Credit Union League into Taiwan, for the economy vulnerable to provide financing services, while also encouraging members to develop a habit of saving, Credit Union League not only having economic functions, but also having its social purpose. Salary of full-time staff is not high, why do the employees recognize and support the Credit Union League? This paper was studied the relationship of motivation theory and identity of social enterprise, and awareness of the social enterprise was a mediator. In this study, methods used questionnaires, including the motivation scale, identity of social enterprise scale and awareness of social enterprise scale. A total 250 questionnaires were administered in the staff of the Credit Union League. Out of these 250 questionnaires, 189 responses were received, a return rate of 75.6%. After discarding invalid questionnaires, a total of 170 valid questionnaires, the rate of valid samples was 68.0%. Data had been analyzed using descriptive analysis and structural equation model. Finding that the mediated effect of awareness of social enterprise on the relationship of motivation theory and identity of social enterprise. Finally there were managerial implications had been proposed.

Track: Social Science & Humanities

The Access Component of the Water Poverty Index and the Cost and Impact of its Elimination

2

Pages 21-28
Charles Van Der Vyver

Abstract
This research aims to quantify the cost and the impact of eliminating the access component from the water poverty index. It focuses on two local municipalities in the southern part of the Gauteng province and the northern part of the Free State province in South Africa. The primary data sources for the study are Census data and data from previous work done on the region. It indicates that providing access to all households comes at a significant cost, with a small impact on the overall water poverty index score. In this study the recommendations on where an intervention is most needed would have remain unchanged with the improved access component score, because of a very high starting value. Increasing the access is therefore more justified from the perspective of satisfying a basic human need for secure potable water, than from the water poverty index perspective, although it can be expected that this might reflect differently in studies on a larger scale. Future research should focus on monitoring interventions to ensure the decision making process stays as relevant as possible, and on documenting the impact of an increased access component score on the other components of the water poverty index.

Universitas Padjadjaran Statistical Analysis Series (Minimum Sample Size Calculation)

2

Pages 29-36
Mustofa Haffas, Ratna Jatnika

Abstract
Various attempts have been made to improve the quality of student research. One of the problems faced by students in doing research is a matter of sampling design and minimal sample size calculations. This research is done to develop software Universitas Padja-djaran Statistical Analysis Series (Minimum Sample Size Calculation), wherein the re-sulting software will be used to calculate the minimum sample size using the formula for estimating mean, estimating proportion, and estimating correlation/regression. The software development will be carried out by (SDLC = Software Development Life Cycle). SDLC is a series of step or phase that presents a model for development and lifecycle management software or applications. This method consists of the following stages: Planning, Analysis, Design, Implementation, Testing, Deployment. The resulting software is tested on 16 students of Masters Program in Psychology Faculty in Bandung. The trial results showed Universitas Padjadjaran Statistical Analysis Series (Minimum Sample Size Calculation) is most appropriate and “user friendly” software to calculate the minimum sample size by using the formula for estimating mean, estimating proportion, and estimating correlation/regression. However, Universitas Padjadjaran Sta-tistical Analysis Series (Minimum Sample Size Calculation) should be made easy to install the software.


Study on Creative Design and Instruction Practice of Men’s Clothing
– With Hard-style as an Example

2

Pages 37-49
Lin Chin-Min, Pan Cheng-you, Lin Jun-you, Chen Jian-Hong3, Zhu Xuan

Abstract
Hard-style” is the man’s attitude towards life and also the fashionable design style. What’s the feeling of hardness? It’s full of power and excitement. In terms of the hard-style elements, such as rock and roll, knight, cowboy, soldier, etc., all the relevant people have the stouthearted feature and they can extend their attitude towards life to work spirit, just like professional’s persistence and adamancy. “Hardstyle” is also the spirit of “rather die than submit”. Hard-style is often manifested as unyielding tenacity, and the dressing style has the
uninhibited free and easy feeling and masculine momentum in the world of hard-style. Therefore, this research firstly discussed the spiritual characteristics and design elements of “hard-style”, and then imported this style into teaching practice through teacher to instruct students’ creative design method. The special elements like rock, knight, cowboy and military uniform are integrated into design and creation process; lastly, a series of creative men’s clothing representing hard-style was completed, with a total of 16 suits. These works’ styles emphasize young men’s power and beauty of masculinity and expresses simple, spiffy and persistent spirit. It is hoped that they can be favored by the young consumers to further develop out the men’s clothing having the market value.


Track: Engineering and Technology Studies

Evaluation of Badix Information System Success Implement in Telkomsel Regional of Sumbagsel using DeLone & McLean Model

2

Pages 50-57
Nadif Adroni, Palti Marulitua Sitorus

Abstract
This research tries to examine the success of Badix implementation as Information System in Telkomsel wich is the largest Indonesian telco company using DeLone and McLean (2003) model. The success of Badix that has the role of Decision Supporting System (DSS) is measured through user satisfaction variable. This study is purposed to adopt DeLone and McLean model to test the relationship of of information quality, system quality, and service quality from Badix to user satisfaction variable. Furthermore, this study will also examine the effect of user satisfaction on the net benefits obtained. The Delone and McLean (2003) models are modified byr removing the intention to use and use variables by looking at the fact that Badix Information System is a mandatory DSS in Telkomsel Regional Sumbagsel. The type of research is conclusive research, that data population coming from 47 people who have access (authorization) to Badix DSS. Sampling is done by using purposive sampling, with minimum requirement of respondent have been working in Telkomsel Regional Sumbagsel more than one year and have used badix more than six month. From the questionnaire distributed known 37 respondents in accordance with the minimum requirements to be a sample in this study. Data analysis technique using multivariate dependent based wich is variance based matrix Structural Equation Modeling (VB-SEM) with PLS (Partial Least Square) as the software used. The result showed that the system quality (path 0,24), information quality (path 0,49) gave significant influence to User’s satisfaction by 47%. User Satisfaction from Badix gives significant Effect on net benefits of 41% proportion, while Service quality is not proven empirically gives significant influence to User Satisfaction.

Track: Health and Medicine Studies

Evaluation of Socioeconomic Inequalities in Oral Health of People Aged 15-40 Years Old in Kurdistan, Iran: A Cross-Sectional Study in 2015

2

Pages 58-65
Ghobad Moradi, Ardavan Moinafshar, Hemn Adabi, BDent, Mona Sharafi, BDent, Farideh Mostafavi, Amjad Mohamadi Bolbanabad

Abstract
The aim of this study was to evaluate socioeconomic inequalities in the prevalence of dental caries among an urban population. This study was conducted on 2000 people aged 15-40 years old livings in Kurdistan in 2015. Using a questionnaire, data were collected by four trained dental students. The dependent variable was the DMF (Decayed, Missing, and Filled teeth) index. Using principal component analysis, the socioeconomic status (SES) of families were determined based on data on household assets. Inequality was measured using concentration index; in addition, the Oaxaca analytical method was used to determine the share of various determinants in inequality. The concentration index for poor DMF index was -0.32 (95% CI: -0.40 – -0.36); thus, poor DMF index had a greater concentration in groups with a low SES (P <0.001). Decomposition analysis showed that the mean prevalence of poor DMF index was 43.7% (95% CI: 40.4- 46.9) in the less privileged group and 14.4% (95% CI: 9.5- 19.2) in the privileged group. Some 85.8% of the gap observed between the two groups was due to the differences in terms of sex, parents' education, and district of residence. Poor DMF index was less prevalent among people with higher SES than in those with lower SES [OR=0.31 (95% CI: 0.19-0.52)]. There was an alarming SES inequality in oral health status of the studied community. Hence, it is suggested to reduce inequalities in oral health status via adopting appropriate policies such as the delivery of oral health services to poorer groups and covering the services by insurance programs.

An Introduction to Medicinal Trees and Shrubs in North of Iran

2

Pages 66-70
Seyed Hassan Zali

Abstract
Long ago wild plants have been used as food and medicine sources by man. Ethnobotany (from “ethnology” – study of culture and “botany” – study of plants) is the scientific study of the relationships that exist between people and plants. Ethnobotanists aim to document, describe and explain complex relationships between cultures and (uses of) plants, focusing primarily on how plants are used, managed and perceived across human societies. This includes use for food, clothing, currency, ritual, medicine, dye, construction, cosmetics and more. Nowadays unfortunately, by developing of urbanization and civilization the gap between past generation and present generation will be deeper and the process of transfer of folk’s knowledge from past to present will be slower or in much cases have been stopped. So it seems, registration and retention of this information are very important. The medicinal plants constitute a large group of plants providing raw materials to be used in drug formulation and related industries. The purpose of this study is introducing of medicinal trees and shrubs in North of Iran. This study is a part of surveys for ethnobotanical database of medicinal plants of Iran. Basic data of folk uses of medicinal plants such as: effects of the plants, usage parts of them and method of uses were collected by questionnaire form and individual interviews. Some data were collected from traditional medicinal plants books and papers. These plants were carried to botany laboratory of Sari agricultural sciences and Natural Resources University for identification. We found 69 species of the trees and shrubs in the study area are medicinal plants that belong to 34 families 54 species are native and 15 species are non-native. Rosaceae with 13 species (18.8%), had the largest share. Investigations shown the most important usage part are Fruit followed by leaf and bark with a proportion 40, 35 and 16 species respectively. We found, 48 species of these medicinal plants are deciduous and 21 species are evergreens. Study about life form of the plants shown 46.4% of them are trees, 31.9% are shrubs, 11.6% are shrub like and the others are tree-shrub forms.