Prof. Carsten Rennhak from University of the Federal Armed Forces Germany in Munich, Delivered a keynote speech at 4th Annual International Conference NDMRP – 2018 London, UK

Prof. Carsten Rennhak is a Dean and Professor of PR and Marketing in the Business Science faculty at the University of the Federal Armed Forces Germany in Munich. Prof. Rennhak is a visiting scholar at Zagreb School of Economics and Management, SP Jain Mumbai, Polytechnic State University, St. Petersburg and Haaga-Helia, Helsinki. He received his doctorate degree from Ludwig-Maximilians-Universität, Munich (2001). Prior to his academic career, Prof. Rennhak worked as a management consultant and project manager for Booz Allen & Hamilton in the telecommunications, media, high tech and utility industries for seven years. His primary research interests cover marketing communication, direct sales and corporate strategy. He has published 18 books as well as 190 articles and working papers in various research areas. His speech provided true spirit to all audience towards researching and developing for humanity. He delivered a speech on Analyzing the credibility of eWord-of-Mouth using Customer Reviews in Social Media. He had discussed advantages of technology by increasing product awareness, spreading information about product features and reducing consumers’ hesitation towards purchasing, and its impact on consumers buying decisions.