An Investigation of the Use of Product Placement in Hollywood Movies and the Effect on Viewers‟ Brand Memory and Brand Attitudes
Chatchawan Liwjaroen, Wannisa Asavasiriroje
Product placement in movies has been extensively used in the marketing world today as it has the potential to reach large scale of audiences around the world. Though the effect of product placement has been examined by many researchers, the study of the effect of each specific placement modality on viewers‟ brand memory and brand attitude are limited. Therefore, the main objectives of this research were to investigate the effect of different product placement modalities in Hollywood movies on viewers‟ brand memory and brand attitudes. Non – Probability Convenience Sampling technique was utilized to select 270 samples who are Thai young adult aged between 20 and 40. Short movie clip was attached to online survey to collect the necessary data. Eight products were placed differently in the movie scene: background placement, used placement, mentioned placement and used and mentioned placement. The collected data were analysed and interpreted by SPSS program. The findings showed that different types of placement lead to different level of brand memory and brand attitudes. The findings would provide the new knowledge to the existing researches and help practitioners to enhance the effective use of product placement in film in order to achieve a certain goal.
The Quality of Non-Financial Information on Internet Business Reporting for Malaysian Public Listed Companies (PLCs)
Azleen Ilias, Mohd Zulkeflee Abd Razak, Rahida Abdul Rahman
This paper will addressed the issue of internet business reporting (IBR) that were implemented by 212 Public
Listed Companies (PLCs) in communicating tremendous information for stakeholders to achieve the
competitive advantage. It focused on the quality of non-financial information based on Internet Business
Reporting Quality (IBRQ) indexes that comprises of general items for company profile, information on the
management team, information on auditors and annual general meeting (AGM), corporate governance,
corporate social responsibility and online trading and marketing. This research utilized the information through content analysis for internet during the year 2013 with applied the Internet Business Reporting Quality (IBRQ) indexes. This research is considered important to every stakeholder in ensuring the non-financial information which will be supplied to potential users instead of focusing on the way to communicate and presenting financial information through internet. The non-financial information is useful to reflect the companies’ business, the compliance of regulation, their concern for society and the overall structure of the business operation. The way of sharing information can be the benchmark to the investor relations department to refining the information that should communicate purposely for communicating on the internet business reporting
instead of the hard copy information. Investor relations department will need to be aware on updating the
information in order to be competitive advantage and improving the quality and quantity of information supplied
by the Malaysian Public Listed Companies (PLCs). This research also will contribute not only to the companies
nonetheless to the quality of information and technology reporting area.
A Framework for Sustainable Electronic Court Records Management System
Wan Satirah Wan Mohd Saman, Nuraisyah Chua Abdullah, Norhayati Baba, Norshila Shaifuddin, Wan Nor Haliza Wan Mokhtar
Malaysia has embraced e-Government environment in providing its public services to the people since the last decades. The institutionalisation of technologies in the judicial setting in Malaysia has taken place since 2009 when a number of e-Court applications were implemented. The Case Management System, Electronic Filing System, Queue Management System and Court Recording and Transcribing System are well in place and manage to reduce the backlogs of court cases and expedite the current case management which give a facelift to Malaysian judiciary reputation. However, the sustainability of the system is not guaranteed due to the fact that the e-Court applications have not been properly implemented based on an established sustainability framework for long term preservation and disaster preparedness. This research aims to develop a sustainable risk management framework for electronic court records management which consist of three layers, first being the requirement to follow the appropriate electronic records management lifecycle coupled with the risk management procedures; and second, the legal compliance framework, which requires every electronic system to comply four level of legal requirement i.e. the ISO standards, the legislations, the national policies and the organisational policies which focus on the sustainability domain including secure backup procedures, audit trail and other risk management features; and third, the jurisdiction specific e-court risk management. Failing to conform to these requirements posts a risk of noncompliance which can result a damaging consequences. In addressing issues related to electronic court records risk management, a number of related conceptions are discussed such as change management and ICT infrastructure. The proposed sustainable risk management framework for electronic court records management is interesting to be tested in other jurisdictions and other settings because it relates with the universal issue of risk at organisational, national and international level.
Impact of Capital Structure on Firm’s Profitability with Reference to Companies listed on MSM (Muscat Securities Market)
Chintha Sam Sundar, Fatma Nasser Said Al Harthi
Capital structure is known as one of the most complicated part of corporate finance . A firm’s capital structure consists of a mixture of debt and equity that are used to finance the company’s assets as well as projects. Capital structure of a company is impacting the profitability of a company. This is analyzed on this research document with reference to 10 selected companies form the Muscat Securities Market (MSM). This analysis is done by analyzing the financial statements of these companies for the latest 5 years. To support this analysis, other secondary data are also used in the testing processes. As a result of this study, a conclusion will be drawn which states that there is no significant impact on the profitability of the companies through the changes in the capital structure of the companies, while the study has identified few other elements with significant impact.
Track: Social Science & Humanities
Work-Family Role Conflict: A Survey of Woman Entrepreneurs in HOCHIMINH City
Le Thi Mai, Bui Loan Thuy
This paper based on result from a sample survey conducted 2009-2011 on the phenomenon of role conflict of
women entrepreneurs in Ho chi Minh City, Vietnam. Combined quantitative and qualitative research was
conducted. From psychological–sociological interdisciplinary approach, findings showed that: 1/ Concept about
roles of man and woman in family and society in Vietnam have made big changes due to the effects of political
institutions, economic and social. 2/ Woman’s participation rate in the labor market increased. Woman accesses
social-economic status and role conflict phenomenon become popular at a time when they have to perform
multiple roles. 3/ There are different level of role conflict of women entrepreneurs from quantitative data and
qualitative in comparability. Qualitative research is useful in studying the phenomenon of role conflict. To gain completely picture about work-family role conflict of women entrepreneurs, qualitative research with
conversations, observations analysis proved to be very useful to help inferring how actual behavior from survey
data on subjective perception
Cloud it Services for Higher Education
Uldana B.Baizyldayeva, Irbulat T.Utepbergenov, Raisa K.Uskenbaeva, Alma M. Iskakova, Saule B.Berkimbayeva, Guliya Y. Nurmagambetova
Education today is becoming completely associated with the Information Technology on the content delivery, communication and collaboration. Servers, storage and software are highly demanded in higher educational institutions. Cloud computing can help in education process. Cloud-based educational services can be accessed anytime, anywhere, from any device. Ease of implementation, flexibility, scalability, cost savings, sustainability are the benefits of cloud IT services applicable in academic use, although there are some few risks of cloud services, which can be overcome.
The Indicators of Measuring Intellectual Capital in Higher Education Institutions
Dr. Ali Abed Al Zameli, Suhaila M Abbas
The main responsibility and processes of universities is producing knowledge through the teaching and learning strategies. Faculty and staff represent knowledge producers since they have skills, abilities and qualifications that enable them to create, transfer, and effectively use of knowledge. As universities seek to differentiate themselves and increase their performance, they have to understand their core competencies in terms of their intellectual capital. Universities can gain competitive advantages by identifying its intellectual capital and integrating it with its strategies and goal. Three components of IC in the universities which are: human capital, structural capital, and relational capital. To measure the effectiveness of IC and, hence the university performance, one of significant approach was considered to measure the IC is Balanced Scorecard. According to Balanced Scorecard, non-financial measures of intellectual capital complement financial measures to provide both a feedback mechanism for actions and the information to develop new strategies that lead to enhance university performance. Based on the analysis of the four perspectives of Balanced Scorecard, this study is an attempt to clarify how to measure IC by aligning IC to university strategy and objectives. This alignment takes place through the linkage of learning and growth with internal process, students and parents‟ relations and financial performance. The main purpose of this study is to analyze the IC components in HEIs and examine the applicability of Balanced Scorecard in identifying the IC indicators to enhance the HEIs performance. Based on the theoretical analysis some popular indicators for each perspective of BSC are suggested as IC indicators show both comparability and the uniqueness of the institution.
Human Rights Education as a Fundamental Right for People and an Essential Duty for the Government (Explaining the Islamic View, International Regulations and Introducing the Clinical Training Method)
Dr. Mohammad Mahdi Meghdadi, Boshra Sadat Emami
Lack of education and people’s unawareness of liberties and human rights lead to some unpleasant difficulties and consequences. The most important of them is the downfall of human value and his dignity, lack of respect for justice, freedom and human rights, promotion of injustice and inequality and various social problems particularly corruption, despotism, and finally the degeneration of human society and its deviation from the path of prosperity and success.While according to the teachings of Islam and also based on international regulations, people have the right to education and this fundamental right is fixed for all people without any discrimination, the government has a duty to educate democracy and human rights and to promote public culture by using effective and efficient methods.In this paper, the necessity and principles of this right of people is explained in details, along with the government’s duty from the perspective of Islamic teachings, and international regulations. Then one of effective training methods i.e. clinical education of law will be introduced. This method is based on intimate, profound and continuous communication with masses and classes of people; also in addition to efficiency this method has much stability.
The School of Azarbaijani Composers
(Formation, Nationalism and Aspects of Artistic Content)
This article is devoted into looking the problem of artistic content in the works of Azerbaijan composers. First, the author reviews methodological principles of the issue and particularly concentrates in this regard on the new concept offered by the famous Russian musicologist, professor V.N.Kholopova. Then, the attempt is made to interprete the works by Uzeyir Hajibayov,Gara Garayev, Govdat Hajiyev and Fikrat Amirov. The author discussed the experience of Azerbaijan musicologists in this respect and stressed the necessity of implementing the new concept of artistic content in music.
Outlook on Linguistic Pragmatics
Seidaliyeva Guldana Omarovna, Adilbayeva Rsaldy Kurmashevna, Kasymbekova Alya Korganbekovna
This paper introduces the central concerns of pragmatics that studies language and culture-specific forms of language use. It illustrates not only cultural differences in language use and understanding, but also how cultural, interpersonal context and culture-specific conventions contribute to meaning in actual language use. Pragmatics is a field of research which intersects with various topics. As regards meaning, it cannot but consider semantics. As regards rationality, it cannot but consider cognitive science, and as regards cooperation, it cannot but consider philosophy. Thus, pragmatics needs linguistics – and linguistics needs pragmatics. For a thorough investigation of topics, we need to examine pragmatical rules and their purposes for the terms.
About the Mythical Knowledge and Mythical linguistic Unity
Uskenbayeva Rauza Mutalipovna, Zhaksilikova Kulyai Baimedinovna, Munara Marzhan
In the paper the concept of the myth, and also its ability to reflect national history, language and spirit of the people are revealed. Acquaintance with researches of the Kazakh myth, and also about a word meaning in mythology is given.The myth and mytheme is, perhaps, the first intellectual attempt of human natural-science knowledge and generalization of the events in environment and the world. It expresses an aspiration of the person to learn truth through the truth of a narration, the vision, the attitude and outlook. The real truth or that was or is actually, expressed by the words thoughts, structures images and archetypes of the person author of this myth. All modern myths are result of creative participation of a huge number of coauthors – story-tellers, storytellers, translators, copyists, etc. Therefore still any myths became now certain phenomena of the Noosphere in which particles of truth or that far ancient truth – reality or objectively occurred phenomena, events and situations are hidden. These particles of truth or the truth in myths are mythemes – archetypes, plots and subjects of plots of myths, some tracks and word concepts which correspond to material (archaeological) traces of the most ancient times.However there is unresolved a problem of definition of the concept “mytheme” which is the basic structural element of the modern theory of the myth, in particular the author’s mythologizing consciousness. For a long time the myth was an object of research of different humanitarian spheres, namely: philosophies, cultural science, literatures, psychology, stories. However incontestable is that fact that the concept “mytheme” came to common scientific lexicon from K.G. Jung’s psychoanalysis.Distribution of the world to dyads and triads is the cornerstone of each mytheme. The judgment of ancient people of the general properties of a material world occurred through its division into two parts: top bottom, right-left, light-dark and so forth. Respectively, there were also two opposite poles. The main dyads are built in a certain hierarchy: from what are perceived at the level of feelings — to cultural and social educations. According to S. Gutsol, at higher level of abstractions binary oppositions act as mythemes. In end there is a wish to tell that mythological works undoubtedly make a huge contribution to promoting of national traditions, customs and heritage. If to say that myths are in general science, the language applied in them helps to have idea of society of that time and national consciousness.
Enforcement of Housing Law in Malaysia: Issues and Challenges
Naemah Amin, Syarifah Zubaidah Syed Abdul Kader,Salina Kassim
Due to the significant nature of private housing projects to the public at large, housing development in Malaysia is governed by stringent laws and regulations with the main purpose of protecting the interests of buyers. Despite the existence of these laws, complaints on housing-related problems remain as one of major consumers’ complaints in Malaysia for the past many years. This includes complaints relating to abandoned projects, late delivery of vacant possession, low quality material and workmanship, lack of basic amenities etc. In addition to the system of ‘sell then build’ that is commonly blamed for causing those problems, the question also arises as to whether the laws have been effectively implemented and enforced. Adopting a qualitative method of content analysis, this study aims to assess the existing enforcement mechanisms in housing industry which may be derived from private, public, administrative and self-regulation initiatives. The focus is to identify the adequacy and weaknesses of each mechanism in achieving a high degree of compliance possibly at the lowest cost. The study also highlights challenges posed in implementing and enforcing housing development regulations. Ultimately, the study hopes to shed light on further improvements in the enforcements efforts which can enhance the effectiveness of legal measures in regulating the housing industry and safeguarding the interest of house buyers.
The Influence of Different Phraseological Units on the Success of a Dialogue Discourse
Egorova Marina Alexeevna
From the point of view anthropocentrism, communicants of communication process (in our case we mean both a speaker and a listener) are the creators of a dialogue discourse, being in a particular communicative situation. Phraseology is considered to be a part of a language, which collects and stores the results of the actual human consciousness in a language, and thus reflects the view of the world. Having some definite intentions, both partners of communication can use different lexico-semantic and stylistic means. Phraseological units are considered by us to be one of these means. Using them, on purpose or not, communicants can lead their dialogue to the successful and / or unsuccessful end. Our goal is to define those phraseological units such as metaphors, proverbs and idioms which can lead to an unsuccessful dialogue discourse and / or provoke an impediment in English, Russian and German languages. To achieve this goal, we used such methods as a method of induction and deduction, the method of contextual analysis, the method of functional analysis, interpretative method. These methods allow to uncover the basic functional characteristics of the studied phraseological and dialogue units. The theoretical value of this research is undeniable as this study can be helpful in the field of communication theory as well as in the field of further study of phraseology. It can also be implemented in practice as a part of such subjects as “Speaking Skills Development” or “Orator‟s Skills”.
Contributions to Achieve an Innovative Study of Motivational Parameters, Based on the Human Operator Satisfaction and Performance, Using Artificial Neural Networks
Nicoleta ISAC, Daniel-Constantin ANGHEL, Telat YANIK
This article deals with the problem of job performance, job satisfaction and job motivation for a human operator
and aims to establish a correlation between them. The study was conducted at the University of Pitesti, in the
Automotive Engineering Research Center and an economic unit of automotive industries. The sample was 90
employees, chosen with the cluster sampling technique. Sampling was clustered by time periods. Each week,
during one month and half, 15 employees were investigated.The research methodology includes the following
steps: establish of criteria for evaluationdata collection creating a database design Artificial Neural
Network (ANN) training ANN testing ANN validation ANN application of trained ANN on a new
set of data in order to study the correlation between the three parameters.Application of Artificial Neural
Networks in interpreting results was chosen for the following reasons: the relationship between input quantities and output are nonlinear; mutual influences of the parameters studied are not well known; applying a standard mathematical modeling would require the involvement of a very large number of subjects, which raises a
problem of the employer.The paper provided a review and a study of the relationship between job performance,
job satisfaction and job motivation.
Track: Physical Life and Applied Sciences
About Cryptographic Methods of Information Protection
Gulnur Zhangissina, Saylau Kasabekov, Nazira Munalbaeva
This article describes the basic cryptographic methods of information security. Objectified an advantage and disadvantages of cryptographic methods: symmetric cryptography key, public cryptography key, encryption. Protection has achieved by encryption, transformation that make protected inputs difficult Rusk undermines the input data without the knowledge of a special key Institute formation – key. The effectiveness of modern cryptographic systems and their resistance to decipherment is so high that in some countries the using of powerful algorithms prohibited because it does not decrypt the information even possible for the authorities that can be used for criminal purposes. In Kazakhstan, and other countries, there are strict limits on the using of cryptography. Almost all the activities associated with obtaining information requires encryption state license. Availability resistant to breaking cryptographic systems, however, is one of the important factors for the development of e-business. Hopefully, with time the situation in Kazakhstan will free development and use of strong cryptographic systems that will undoubtedly have a positive impact on the electronic market of the country.
Biochemical Aspects of Diseases Development in the North
The influence of unfavorable ecological factors of the North (Yakutia) on biochemical indices of human’s blood was investigated. We determined the biochemical markers of protein and lipid metabolism on the biochemical analyzer, serum free amino acids by ion exchange chromatography, indices of the antioxidant system and lipid peroxidation by spectrophotometric method, vitamin C by titrimetric method, vitamins A and E by fluorimetric technique. 15 chemical elements were determined in human hair on atomic emission spectrometer.Comparison of biochemical status among the indigenous and non-indigenous population of Yakutia showed some differences. Adaptation to the unfavorable ecological factors of the North changes the indices of protein and lipid metabolisms in non-indigenous population’s blood serum. The increase in enzyme activity and a glucogenic amino acid level in non-indigenous population’s blood serum are associated with need for energy substrates in order to adapt to the cold climate. The number of dyslipidemia also is the result of human’s organism adaptation to the cold climate. Therefore the number of cardiovascular diseases is very high in Yakutia. The seasonal variation of antioxidant system indicators reflects the adaptation of the human’s organism to the one-year cyclical rhythm of the contrasting climatic factors of the Far North. The weakening of the antioxidant defense was combined with a vitamin deficiency and depletion immune system. The diamond extraction industry polluted environment and disturbed biochemical and micro elemental status of miners. As a result of these metabolic changes sickness rate increases.The obtained results expand knowledge about the mechanisms of human’s organism adaptation to extreme conditions of the North. The comprehensive biochemical studies among residents of the North are important to identify individuals with impaired metabolism and correction of metabolic disorders that form the basis of diseases. Knowledge of these metabolic processes will help reduce the sickness rate in population of the North conditions. The results obtained can be used in predicting health status of newcomers from other favorable regions.
Design of a Prototype Press for in-Field Pressing of Sweet Sorghum and Sweet Pearl Millet Biomass
Nicholas Lefebvre, Mohamed Khelifi, Yannick de Ladurantaye
With the growing demand for biofuels, ethanol production is rising. Alternative energy crops have been investigated to get better yield from little resources. Sweet sorghum and sweet pearl millet are promising energy crops. However, the sugar is mainly located in the juice rather than in the grain. Usually, the biomass of these crops is carried to a plant where it is handled like that of sugarcane. With the rise of the transportation fees, carrying the biomass leaves less profit to the producer and causes the loss of organic matter or forage. The objective of the research study was to design, build, and test an in-field mobile juice extraction prototype press. This allows pressing on-the-run the biomass harvested with a forage harvester. The pressed material (bagasse) is dumped on the ground while the juice is collected. The prototype press was built in the summer of 2014 and preliminary tests were carried out in the field. Obtained results are promising as 57% of the total water was extracted. More tests will be carried out to optimize the prototype press.
Modelling of Moving Centerline Exponentially Weighted Moving Average (MCEWMA) with Bootstrap Approach: Case Study on Sukuk Musyarakah of Rantau Abang Capital Berhad, Malaysia.
Nurul Hila Zainuddin, Muhamad Safiih Lola, Nur Shazrahanim Kamar
Sukuk Musyarakah is known as a debt instrument of Islamic securities which currently issued in Bursa Malaysia. The uniqueness of this sukuk is a pre-agreed price between Musyarakah partners will be equivalently to the face value of sukuk, if only the sukuk yield no profit. In terms of returns, this sukuk complies with nature of Syariah-compliant securities, where the fixed return and the element of interest are prohibited. Similar to conventional securities, the non-fixed returns usually autocorrelated and categorised as a dependent data. This kind of special data has been getting more attention whether in financial fields or statistical fields. Unfortunately, the research related to monitoring autocorrelated data of sukuk seems lack of attention compared to conventional securities. Thus, in this study an application of Moving Centerline Exponentially Weighted Moving Average (MCEWMA) chart is used to monitor autocorrelated returns of sukuk Musyarakah. In Statistical Control Chart, the chart has given extensive research on monitoring volatility of security investment. However, an internal issue of MCEWMA chart detected where it is influenced by inaccurate estimation whether on base model or the limits itself, due to large error and high probability of signalling out-of-control process for false alarm. In order to solve this problem, a bootstrap approach is hybridised into the based MCEWMA model. The objectives of this approach are to reduce error value of base model using sampling with replacement method and introduce a new modelling of Bootstrap MCEWMA chart. The application of hybrid model is on sukuk Musyarakah which was issued by Rantau Abang Capital Berhad. The performance of hybrid model and original model are tested by efficiency of point estimator, interval estimator and false alarm. From the result, Bootstrap MCEWMA model is more efficient compare to MCEWMA model due to smaller error value, shorter length of interval and smaller false alarm. Thus, it is statistically proven that the bootstrap method fixed the inaccuracy whether in estimating and monitoring of MCEWMA chart.
The Performance of BB-MCEWMA Model: Case Study on Sukuk Rantau Abang Capital Berhad, Malaysia
Nurul Hila Zainuddin, Muhamad Safiih Lola
Monitoring process of auto-correlated data has become an impressive impact in Statistical Process Control (SPC). It is due to the nature sensitivity where the current information data is said to be correlate to previous data, and well as the data can be categorised as dependent data. Thus, this study considered an alternative chart and particularly known as MCEWMA chart. The function is to quick detection on small shifts in the monitoring process. However, monitoring the autocorrelation having an indirect problem where it is often influenced by inaccurate estimation from its base model. Ignoring this problem will eventually cause another problem such as low performance of model where it said to be less effective. Thus, to solve this problem, a double bootstrap approach is hybrid into the MCEWMA chart. The main objective of this study is to construct a standard error of confidence intervals of MCEWMA. The algorithm in this study eventually comes out with a new model coins as double bootstrap MCEWMA (BB-MCEWMA). To see the effectiveness the proposed model, real data will implemented, which is sukuk (Islamic financial instrument) issued by Rantau Abang Capital Berhad, Malaysia. The trade date for the sukuk is taken from March 2006 until March 2011. The performance of BB-MCEWMA in terms of effectiveness of point estimator and interval estimator (Normal, Student’s-t and BCa) for the proposed model and the MCEWMA are considered. BB-MCEWMA give smallest value of error (MSE and RMSE) and shortest length of interval estimation. With these result, it is proven that the hybrid of double bootstrap approach into MCEWMA model fixed the estimation of original model and single bootstrap approach model, and statistically give more accurate estimation model.
Track: Engineering and Technology Studies
Optimizing Oxidation Process Parameters of Al-Li Base Alloys Using Taguchi Method
Abbass Muna Khethier, Mohammed Laith Abdu Allah, Abbas Muntaha Khudhair
The oxidation of Al-Li base alloy containing small amounts of rare earth (RE) oxides such as 0.2wt%Y2O3 and 0.2wt%Nd2O3 particles have been studied at temperatures: 400ºC, 500ºC and 550°C for 60hr in a dry air. Alloys used in this study were prepared by melting and casting in a permanent steel mould under controlled atmosphere. Identification of oxidation kinetics was carried out by using weight gain/surface area (ΔW/A) measurements while scanning electron microscopy (SEM) and x-ray diffraction analysis were used for microstructural morphologies and phase identification of the oxide scales. It was observed that the oxidation kinetic for all studied alloys follows the parabolic law in most experimental tests under the different oxidation temperatures. It was also found that the alloy containing 0.2wt%Y2O3 particles possess the lowest oxidation rate and shows great improvements in oxidation resistance compared to the alloy containing 0.2wt% Nd2O3 particles and Al-Li base alloy. In this work, a Minitab program (Taguchi design method) is applied to estimate the optimum weight gain /area (ΔW/A) parameter in oxidation process of Al-Li base alloys to obtain a minimum thickness of oxidation layer. An L9 Taguchi’s orthogonal array experimental layout was used to determine the signal to noise ratio (S/N). Taguchi method is used to analyses the effect of each parameter (time, temperature and alloy type) on the oxidation generation and to predict the optimal choice for each parameter and analyzed the effect of these parameters on the (ΔW/A) parameter. The analysis shows that effect of various input factors on (ΔW/A) in sequence of its effect are: temperature, alloy type and then time.
Effect of Shot Peening on the Mechanical Properties for Welded Joints of Aluminium Alloy 6061-T6
Hassan Khairia Salman, Dr. Abbass Muna Khethier, Abdul Aziz Huda Mohammed
This work aims to study the effect of shot peening on the mechanical properties of welded joints which performed by two different welding processes : Tungsten inert gas (TIG) welding and friction stir welding (FSW) processes of aluminum alloy 6061 T6. Arc welding process (TIG) was carried out on the sheet with dimensions of (100* 50* 6mm) to obtain many welded joints with using electrode type ER4043 (Al Si5 ) as a filler metal and argon as shielding gas. While the friction stir welding process was carried out using CNC milling machine with a tool of rotational speed (1000 rpm) and welding speed of (20mm/min) to obtain the same butt welded joints. The welded pieces were tested by X-ray radiography to detect the internal defects and faulty welded pieces were excluded. Tensile test specimens were prepared from welded joints and base alloy in the dimensions according to ASTM 17500 and then subjected to shot peening process using steel ball of diameter 0, 9 mm and for 15 min. All specimens were subjected to Vickers hardness test and microstructure examination to study the effect of welding process ( TIG and FSW) on the microstructure of the weld zones.
Results showed that a general decay of mechanical properties of TIG and FSW welded joints comparing with base alloy while the FSW welded joint gives better mechanical properties than that of TIG welded joint. This is due to the microstructure changes during the welding process. It has been found that the surface hardening by shot peening improved the mechanical properties of both welded joints; this is due to the compressive residual stress generation in the weld zones which were measured using X-Ray diffraction (XRD) test.
Testing Moderating Effects for the Causal Structure Model of Self-Action-Outcome (SAO Model).
Norida Abdullah, Kalthom Hussin, Rosli Saadan, Mohamad Bokhari, Ramle bin Abid
This study focuses on developing the Self-Action-Outcome (SAO) model and testing the moderating effects based on gender and academic performance. The SAO model examined the relationship between self-esteem, job-search intensity and career decision-making self-efficacy among graduating students. The instruments used to develop this model were, the Rosenberg Self-Esteem Scale, Job-Search Intensity Scale, and Career Decision-Making Self-Efficacy Scale. Participants were recruited using a cluster sampling procedure. Data were collected using a self-reported questionnaire. Data collected from 678 graduating students were tested with confirmatory factor analysis to obtain three best-fit measurement models from the three latent variables. The results showed that the overall fit of the SAO model was adequate with CFI = .977, TLI = .971 and RMSEA = .048. The statistics indicate that the parameters were free from offending estimates, ranging from .52 to .90. The moderators‟ variables such as gender and academic performance did not moderate the hypothesized SAO model means that the hypothesized SAO model is a good model among graduating students. Implications of the findings for social work practice such as guidance counsellor, research, theory, policy and education were also discussed.
Hollow Lumens in Jute Fibers and its Impact on Properties of Polymer Matrix Jute Composites
M. A. Islam , M. R. Hossain and I. Verpoest
Jute, the pride of Bangladesh, has gained interest in the composite field due to its superior specific properties compared to artificial manmade fibers such as glass, kevlar, SiC, etc. Like most natural fibers, jute fibers contain some empty spaces known as lumen or lacuna, which does not contribute to the mechanical properties and remain as it is inside the composites. In this research work, initiative has been taken for quantitative analysis of the hollow lumens of jute fibers so that they could be considered in the composite manufacturing process. For doing this, hollow lumen of Bangla white grade B (BWB) jute was analyzed with the help of scanning electron microscopy along with image processing software. Experimental results revealed that proper analysis of the hollow lumens, their consideration and selection of proper processing techniques for natural fiber reinforced composites (NFRC) can effectively improve and reduce the degree of scatter of the resulted mechanical properties of natural fiber reinforced composites.
Information and Communication Technologies (ICT) in the Higher Education System of Kazakhstan
Tulbassova Botakoz.K, Kadyrbayeva Bagdagul A, Tekesbaeva Nazym A
The present-day higher education system requires an extensive use of the information and communication technologies (ICT) in the process of training of specialists, while retaining the didactic principles, methods and forms of teaching. In this Article we have made an attempt to determine the organization of teaching process with the use of ICT, to disclose and renew the didactic principles of teaching when using the information and communication technologies in the higher education system. Also we set out here the results of survey interviews with higher education teachers to determine whether and to what extent the didactic principles of teaching with the use of ICT coincide and comply with the conventional teaching methods.
Track: Health and Medicine Studies
The Impact of Telemedicine on the Care: Physicians ‘and Nurses’ Perceptions
Mahya Kardaani, Nasrin Elahi
We assessed perceptions and views of Iranian physicians and nurses about the impact and implementation of telemedicine on patient care. A descriptive – A descriptive – analytical study was conducted. A total of 118 participant( physicians= 37) and (nuses = 81) were chosen. The four-part questionnaire devised to assess the expectations and concerns related to prospective telemedicine users, including Patient-doctor relation, Confidentiality of patient information, reduction of visit and consultation costs and accuracy of treatment and diagnostics. It were confirmed (r=0.87).Most respondents had heard about telemedicine before participation and showed some interest in telemedicine implementation (72%). More than 70.0% of subjects in both groups had perceptions of telemonitoring of patients, teleconferencing between physicians and patient and coleage, obtaining test/exam results and face-to-face consultation through telenetworks. Both groups willing to train to use telemedicine. More subjects were concerned Patient-doctor relation (p = 0.036), Confidentiality of patient information (p = 0.020), reduction of visit and consultation costs (p <0.001), accuracy of diagnosis and treatment (p = 0.006), Poor hardware quality (p = 0.006). The two groups have differ in expectations concerning benefits of telemedicine. But they expected improved efficiency and quality of hospital and health care.
It is essential to preserving patient safety and care of consistently high quality. We recommended that authorities establish the appropriate infrastructures to launch this system, and provide appropriate training for users in order to make optimum use of the system.
Utilization of Request Mitigators by Omani Learners of English and Native Speakers: A Comparative Study
Abdul Rahman, Zuhair, Abdul Amir
This study examines Omani learners of English proper use of syntactic, lexical/phrasal, and discoursal request mitigators when issuing their requests. To achieve the purpose of the study, a discourse completion test that contains nine scenarios was distributed to three groups: 50 level 1 students, 50 level 4 students, and 30 native speakers. Fisher‟s exact test was used to point out statistically whether there are any significant differences in the frequency and types of request mitigators used by the three groups. The results from the Fisher‟s exact test show that native speakers differ significantly from Omani learners of English because Omani learners of English restrict their use of mitigators to syntactic ones, especially modals, and rarely use lexical and discoursal ones, while native speakers use a wider range of all types. From the results of the study, a number of pedagogical recommendations were provided.