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IARI Proceedings

 

 

 

Copyright © Global Illuminators. All rights reserved

IARI Proceeding
Volume 1, Pages 1-469
2016 IARI Conference on “INTERDISCIPLINARY ACADEMIC RESEARCH AND INNOVATION” (IARI- 2016)
November 23-24 2016 Bandung, Indonesia
Edited by Dr. Ahmed Saddam

 

Volume 1
pp. 1-469 (2016)
2016 IARI Conference on “INTERDISCIPLINARY ACADEMIC RESEARCH AND INNOVATION” (IARI- 2016)

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Preface of proceeding


Track: Business Management and Economic Studies

Business Sustainable Model for MSME in Indonesia 

2

Pages 1-4
Z Yeffry Handoko, Herman S. Soegoto, Deden A.Wahab S., Rahma Wahdiniwaty

Abstract
A lot of Indonesia homemade industry are taken in the form of Micro Small and Medium Enterprise (MSME), the low budget industrial which is usually located in concentrated district. The live of MSME is being threaten by many aspect superior enterprise as competitor, global economic and political environment. This research will focus on how to suggest robust model for controlling sustainable aspect in MSME. The result is sustainable business model for MSME with two major factor, the inhibitor which should be controlled and the enabler that supported the sustainable power in MSME.

Cause and Effect of Accounting Information System (A Study in National Zakat Management Organization)

2

Pages 5-13
Adeh Ratna Komala

Abstract
Cultural organizations can improve the quality of accounting information systems. The quality of accounting information system can affect the quality of accounting information. The phenomenon that occurs in an organization in Indonesia shows the accounting information system has not been qualified so that the accounting information has not been qualified either. This study was conducted to seek the truth through testing that shows the influence of organizational culture on the quality of accounting information systems that have an impact on the quality of accounting information. The data which was used was obtained through a survey by distributing a questionnaire to 38 recorded zakat management organizations and active in Zakat Organizations Forum (FOZ), processed statistically using SEMPLS. The research method used explanatory research method, to get the basic answers of cause and effect by analyzing the causes of problems in the quality of accounting information systems and the quality of accounting information. The results showed that the issue on the quality of accounting information that has not happened because it has not been the quality of accounting information system. The accounting information systems have not been optimal because it has not been the quality of organizational culture.

The Analysis and Evaluation on the Supplying Goods Controlling System

2

Pages 14-24
Dimas Wahab Pangestu, Novrini Hasti, R. Fenny Syafariani

Abstract
One of the important activities in a company is controlling the procurement of goods, since it involves several components in the company and engages customers, as it happens in PT Elektra Daya Integra (Elkadaya) the authorized company distributor that engages in safety equipment, testing equipment, and maintenance of the device. The process of goods procurement from every part of the companies is still involved. The process of goods procurement that occurs in Elkadaya involves several sections. They are sales, warehouse, accounting, as well as import and order processing. In addition, it also involves its consumers, president director and producer. So there are many errors in the information among the sections in the company. The collection data in this study uses observation and interviews, as well as the approach method which is structured approach method. And as a tool for analysis and design that will be used are Flow Map, Context Diagram and Data Flow Diagrams (DFD).
The results of this study are the improvements to the process of goods procurement control in PT Elkadaya.

Creative Industry Potential Model for Micro, Small and Medium Scale in West Bandung Based on Geographic Information System

2

Pages 25-33
Rahma Wahdiniwaty, Dra1, Deden A. Wahab Sya’roni2, Eko Budi Setiawan

Abstract

Lack of information to the public about the potential of the creative industries on a scale which is owned Micro, Small and Medium enterprises (UMKM) West Bandung regency result less economic growth increased significantly thus increasing revenue for the SMEs to grow. Thus, the need for information systems is indispensable for the creative industry in West Bandung Regency scale UMKM. With the spread of information about the products of creative industries on a scale of UMKM by making use of Geographic Information Systems (GIS ), it is expected that the increase in business scale and productivity of businesses in the creative industries sector and the growing scale of UMKM will increase. The first year of this study have result output UMKM West Bandung regency profile, the profile of potential entrepreneurs creative industries UMKM, profile business potential of creative industries and design model for information dissemination potential of creative industries. This research resulted in the design model is right for dissemination of information insure creative potential in West Bandung regency using Geographic Information System technology, so that the design model obtained in this study can be used as a
blueprint for the software to be built of further research.


SM Analytics: Impact of SM Engagement Metrics on Online Purchase Intention

2

Pages 34-41
Zoha Rahman, Kumaran Suberamanian, Hasmah Zanuddin, Sedigheh Moghavvemi, Mohd Hairul Nizam Bin Md Nasir

Abstract

Online sale is now the most targeted and striking selling strategy for most of the business enterprises. SM (Social media) now is the most attractive segment to attract consumers and to contact them directly. Many researches have been conducted on identifying the importance of SM on purchase intention. In social media, users tend to do different types of activities (e.g. comment, like, share, view) and these users actions create SM (Social Media) engagement metrics. Users of different Facebook fanpages tend to engage with different pages in different ways. Marketers definitely now need to explore the actual impact of Social media engagement activities on online purchase intension and also they need to find out the consistency of online sales with social media engagement metrics. But yet no study explored the relationship of different users’ engagement actions with online purchase intention. The study is based on an Online survey conducted on Malaysian
social media users (n=410) to explore their purchase intention alongside their engagement activities. It will help the E-commerce marketers to identify the importance level of social media engagement metrics on online sales and also guide the e-marketers to decide on e-marketing tools to be encouraged particularly for engagement metrics to make online sales. A survey was conducted among the social media users and responses were recorded using the University of Malaya Survey portal. Data was analysed using AMOS 23 and a best fitted model is suggested to be implemented in social media marketing policy. The study reveals a strong positive relationship between fanpage engagement metrics and online purchase intention. The results will guide e-commerce marketers identify the significance of social media engagement on online sales, while helping e-marketers on their decision pertaining to e-marketing tools, particularly for engagement metrics in increasing online sales.


Phone Charger Portable Design

2

Pages 42-48
Sutono

Abstract
As an electronic device, mobile phone chargers require battery power. 9 volt battery can be used to recharge the phone battery by reducing the mains voltage is adapted to the needs of the mobile phone. Based on the analysis of research, Charger Mobile Portable memenfaatkan energy 9 volt battery to recharge the mobile phone battery will be more functional than the cell phone charger in general, especially when you’re traveling out of the house, armed with a 9 volt battery which is easily available in the shop or store electricity we do not feel fear, then, when on the way we use mobile phones suddenly died of kahabisan battery.

The Effects of Heart Count on Employees’ Perception on Separation

2

Pages 49-54
Chue Kar Wen, Rajendran Muthuveloo, Teoh Ai Ping

Abstract
This paper aims to study the effects of Heart Count on employees’ perception on separation. Employee separation is one of the key dimensions of human capital development process which comprises of recruitment, retention and separation. Most of the past researches indicated the negative perception of employees on separation has negative impacts on organizational performance, noting from the viewpoint of return on investment, productivity and customer satisfaction. “Heart Count” is a newly developed concept, as opposed to “Head Count”. Head Count is a direct cost reduction and reactive, while Heart Count is proactive and gears towards mitigation of employee loss. Heart Count nurtures the feeling of being appreciated among the employees and enhances organizational performance. Heart Count is generally the care to the employees from the employer, in which Heart Count considers the leaves or stay back of the employees in all measures. Heart Count (i) nurtures the sense of loyalty into employees, (ii) elaborates supports and cares from the organization to its employees where the employees feel that they are still valuable, not redundant and have the motivation to continue being productive, (iii) nurtures the employee’s sense of belonging to the organization even it is in the final phase of the employment cycle and (iv) encourages the leaving employees to re-join back into the organization as they feel that employer’s cares to them even during organization’s crisis. A correlational type quantitative research will be conducted to address the hypotheses developed. The statistical data obtained from general employees of organizations will measure the influence of heart count on employees’ perception on separation. This research expects heart count to advocate positive o employees’ perception on separation that is crucial for employee performance. It will enhance the understanding on human capital development and assists practitioners to formulate strategies to nurture positive perception of employees towards separation.

The Determinants of Firm Value on Commercial Banks in Indonesia

2

Pages 55-66
Kusiyah, Mts. Arief

Abstract

The main objective of the company is increasing the value of the company through increased political prosperity shareholders. Shareholders, creditors and managers are parties who have different interests and perspectives with regard to the company. In general, every company has two goals: short-term goals and long term goals. Short-term goal of the company is to make profits, while the company’s long-term goal is to increase the value of the company. The value of the company is an important thing for a manager and for an investor. To meet the expectations of investors, financial managers trying to maximize the welfare of investors by making various decisions and policies for the financial investment decisions, financing decisions and dividend policy. Third financial decision was necessary because the decision was mutually affect one another and can affect the value of the company. The purpose of this research to study the impact of investment decisions, financing decisions and dividend policy on firm value. The data used are secondary data from go-public banking financial services company and analyzed using multiple regression. The results of this study are investment decisions and dividend policy affects the value of the company, while the funding decision does not affect the value of the company. And simultaneous, investment decisions, financing decisions and dividend policy affects the value of the company. On the other side, the results indicate that there is positive relationship between investment decisions, financing decisions and dividend policy on firm value.


The Role of Socio Entrepreneurial Leadership in an Organization and Business Success (A Study Case in a Hospital, Bandung)

2

Pages 67-70
Sya’diah, Sri Djatnika

Abstract

An organization performance should consider a variety of interrelated factors. In order to achieve success and avoid failure in business. The main objectives of this study are to identify factors those affect a socio / social entrepreneurial organization’s performance and business success. A comprehensive previous research into business success and failure particularly research which focused on factors affecting the performance of social entrepreneurial organization, has not been very many provided. This initial / pre-research intended to know factors affecting the performance of leadership in a social entrepreneurial organization, based on a review of the previous proven research by Schwab foundation to see its implementation and best practices in the real social enterprise, which also can be implemented in Indonesian context. The empirical data for this research were primarily based on an in-depth interviews and literature review. In data analysis, descriptive method was applied. Based on the findings of this research, it can be concluded that, this study has analysed theory of business
success in the socio entrepreneurial / social enterprise organization context, based on literature from the areas of Human Resource management, as well as performance measurement, and on empirical evidence from the organization reports.


Social Media Content Analysis: Study on Brand posts of Electronics Companies

2

Pages 71-80
Zoha Rahman, Kumaran Suberamanian, Hasmah Zanuddin, Zanuddin, Sedigheh Moghavvemi, Mohd Hairul Nizam Bin Md Nasir

Abstract
Social Media is considered as a first-rate open communication platform to connect directly with customers. One of the most noteworthy customs to connect with the consumers through these Social Networking Sites (SNS) is to create a Facebook fanpage with brand contents and to place different posts periodically on these fanpages. According to different posts or contents placed on the fanpages, consumer responses in different manners. Usually users click like button on particular brand fanpages and then put like, comments or keep sharing on particular posts of fanpages. These types of consumer activities in fanpages reflect brands’ post interactivity and engagement. Most importantly, in measuring social networking sites’ effectiveness, corporate houses are now analyzing metrics in terms of calculating engagement rate, number of comments/share and likings in fanpages .So now, it is very vital for the e- marketers to identify the effectiveness of different contents or posts of fanpages in order to increase the fan engagement rate in the fan pages. In the study the authors have used the Netnographics technique and analyzed total 1325 brand posts from 17 international brands of Electronics companies. Data of 8 months (From September 2015- April 2016) have been collected for analyses, which were available online from Brand’ fan pages. Finally the authors analyzed the descriptive statistics (Post frequency, post engagement metrics) of different posts in each Brand fanpages. The study elaborated the types of post in fanpages and their implication on generating users’ engagement activities. Findings discovered two types of post (Image with details and feature video post) most effective in producing user engagement. The descriptive statistics will guide the e-marketers of Electronics companies to have a comprehensive idea on social media content strategy.

Modernity and Lifestyle: Analysis of Generation Y on Creative Industry Product

2

Pages 81-89
SHarti

Abstract
Along with the development of information technology, creative industries now are growing very rapidly, such as crafts, food and fashion industries, which have differentiation and are innovative. Generation Y as the generation that is born in the era of communication technology have lifestyles with active use of communication technologies and interact in social media and the internet. Generation Y is also suspected to have a high modernity, considering them being in a modern environment that push the growth off creative industry’s product demand. This paper tried to investigate the relationship between modernity and lifestyle and its outcome including purchase intention and purchase decision toward creative industry product. The population of this research is the Generation Y living in the city, with the sample taken using purposive sampling and the analysis technique used is structural equation modeling (SEM). The results showed that the consumer modernity did not significantly influence the purchasing intention and purchasing decision, while lifestyle significantly influences purchase intention and purchase decision. The research proves that generation Y’s purchase intention in the creative industry products, significantly influence the purchase decision. This study implies that generation Y in the purchasing decision, heavily influenced by lifestyle and more dominant on the use of communications technology, so further research is recommended in the study of the lifestyle that motivated the use of communications technology.

The Influence of Knowledge Management towards Employee’s Competence and its Effect to the Employee’s Performance

2

Pages 90-103
Darna, Nana, Kader, Mukhtar, Abdul

Abstract

This study was aimed at finding out how Knowledge Management, Employee’s Competence, and Employee’s Performancein PT. Pos Indonesia Branch Ciamis. Management towards employee’s competence, the amount of employee’s competence headed for employee’s performance, the amount of the mutual effect of knowledge management, employee’s competence, and employee’s performance. The target of the study is expected toprovide an overview that most significant effect on Knowledge Management on employee performance or competency employee on employee performance or collectively Knowledge Management by Competence Employees on employee performance, hence it can be referenced in implementation of Knowledge Management in the future, so that it is expected to bemaximal. The analytical method used was simple and multiple linear regressions. The regressions analysis is to quantitatively calculate the effect of a change variable X to variable Y. To see the relationship between the variables used parth analysis: a). direct effect: employe’s performance ct effect:employe’s per The results were obtained by the effect of each variable and significant partially on employee performance is Knowledge Management (X): 30.2%, Competence Employees: 71.9%, and simultaneously at 71.9%, other variables that influence employee performance but not examined by 28.1%. The benefits of this research is for the manager of the PT. Pos Indonesia Ciamis Branch namely to find out the important of knowledge management in improving employees competence that can influence to their work performance.


The Role of Public Accountant Integrity to Public Accountant Professionalism in Detecting the Manipulation of Financial Statements

2

Pages 104-110
Ely Suhayati

Abstract

Integrity for someone as a Public Accountant is very important, with the integrity of public accountant someone iseducated to become professional accountants in working so as to detect the manipulation of financial statements, although public accountant is not a guarantor to find irregularities in the form of manipulation of financial statements, but public accountant will be considered guilty if it is negligent in carrying out audit procedures.The method for this study is descriptive verification that aims to determine the relationship between variables through a hypothesis testing by using a hypothesis testing of Structural Equation Modeling Partial Least Square as a tool in making decisions. The study results shows the role of Public Accountant integrity to the public accounting professionalism is 46.6%, while the impact of professionalism in detecting manipulation of financial statements is 38.6%.


Interactive E-learning System Using Laravel Framework

2

Pages 111-117
Lestariningati Susmini Indriani, Nurhayati, Sri, Hidayat, Zarman, Wendi, Sujana,
Aprianti Putri

Abstract
E-learning can be defined as the use of computer and Internet technologies to deliver a broad array of solutions to enable learning and improve performance. This paper discussed the development of interactive e-learning system using Laravel framework, due to evolving elearning system. The benefits of Laravel Framework are quick, also functional core can be extended and easy integration with third-party libraries. Interactive e-learning system designed by ADDIE model approach, for two kind of e-learning implementation that are of ELearning Content and Virtual Classroom using Girardhini approach. The application is implemented on Linux Ubuntu Operating System and Laravel as a framework, with the simulation of e-learning content and virtual classroom access by user’s web browser has been passed the alpha test and use in Computer Engineering, UNIKOM, for Data Communication subject.

Analysis Branding Bandung City

2

Pages 118-132
Nurbasari Ann

Abstract
Place Branding can be defined as the planning and execution of the entire process of creating, maintaining and/or developing the perception of a city existence, potential customers and other stakeholders, aimed at influencing the attitude of spatially customers, which will benefit the development and growth of sustainable cities, and focus on the value of the city as a whole. Device to carry out urban management called city branding. The implementation of city branding strategy implemented by local governments and stakeholders as the principal designer of city development actors, using the positioning phrase, slogan, symbol, icon, exhibitions, and various other media widely known (high awareness). This research aims to develop criteria for the identity of Bandung city with unique characteristics that can be used as a branding Bandung, in particular regarding the slogan, logo and symbol corresponding perceptions and expectations of stakeholders, and the public so as to give an identity to a city that has a character. This research through exploration approach is descriptive and qualitative, sampling design used was non-probabilistic sampling by using the technique of judgment sampling, through brainstorming and expert judgment, in the form of Focus Group discussion (FGD) involving various stakeholder groups were divided into three groups, namely: community; businessmen; and visitors. Based on the potency and differentiation owned by the city of Bandung, positioning the ideal is “The Admired service city in Indonesia”, while the slogan that matches the asset Cities and brand strength Bandung, recommended is the “Business and Leisure”. By symbol depicts one that Angklung Sundanese arts community, business activities and appropriate mountain morphology the city of Bandung.

Emotional , Social , Professional Competencies Predicting Effectiveness Leader in Higher Education to Ward World Class University

2

Pages 133-148
Dyah Kusumastuti, Sri Astuti Pratminingsih, Eriana Astuty

Abstract

Policies to regulate higher education in Indonesia continues to face changes in order to improve the quality and competitiveness of graduates. Higher Education Management and performances are controlled by Ministry of Research, Technology and Higher Education. Efforts are given continously to increase higher education quality , therefore effective leadership competencies in leading Universities both at the level of Higher education, Operational – level faculty and courses that directly manage certain scientific studies program are needed. This study aims to predict the emotional, social and professional competences of leaders from colleges that have received recognition quality. The study used in this study is descriptive research. Tha data was collected from 7 universities that are recognized nationally and Q star with the selected program of study as many as 30 who have committed to internationalization. The result of the study indicated that Emotional Competence, social competence and professional compencies have significant relationship with the university performance. The study also reveals that there are ten distinctive competencies, such as: leadership, planning and organization, co-operation and building partnerships, decision-making and problem-solving, self-control, pro-active, looking for information, communication, cross-functional coordination of cross-functional and negotiation, that led to superior performance. The implications of the research findings of this study can be used as a tool for the selection and placement of college leaders to achieve world-class university as well as for leaders self-development that should be developed continuously. And this study also contribute to government policy in terms of placement and college leadership development to higher education towards World Class University.


Knowledge Management Models Pt. Xyz

2

Pages 149-160
Irfan Maliki, Tati Harihayati, Nelly Indriani

Abstract

PT. XYZ is a company engaged in construction services. Some construction work is a welder, fitter and painter. Some of worker in this part are permanent employees and outsourcing. Their type of outsourcing knowledge possessed by employees during work in PT. XYZ be carried out by employees who have expired contracts. This resulted in a loss of knowledge of the project that will be used at other times as a solution to overcome the problem of other projects. The mechanism or container inadequate cause the employees of PT. XYZ does not perform activities of sharing knowledge with the maximum, thus resulting in the knowledge that each employee has not been managed properly.Knowledge management models PT. XYZ is a model that is able to provide solutions to employees based on existing case previously associated with the welder, fitter and painter. The method used to provide solutions to overcome the problem project is casebased reasoning (CBR) method. By using this model, PT. XYZ Disseminate Knowledge, Knowledge store, Manage Knowledge, Create Knowledge, Knowledge Capture and compile knowledge so easy in the rediscovery when needed..


Analysis of Natural Potency and Role of Micro, Small, and Medium Business and Local People of Sayang Heulang Beach in the Context of Development of Tourism Region on Southern Garut Coast

2

Pages 161-172
Ivan Kurniawan, Deni Albar, Taufan Hidayatullah

Abstract
Sayang Heulang beach located in Coastal Tourism Region of South Garut. As one of the leading tourist destinations projected by Garut regency, Sayang Heulang should had leverage to attracts travelers. In the past 3 years, the development of infrastructure such as roads and electricity provision has been made, but there no impact affecting significantly. According to data obtained from Disbudpar Garut, the highest number of visits is reached by Santolo Beach. It recorded that Santolo reached 300% more visits than the surrounding beaches, especially Sayang Heulang. Thanks to the image and information access about Santolo, that has spread across the Internet through blogs and a variety of popular media. This condition is certainly not a positive thing related to determination of Coastal Tourism Region of South Garut as a tourist destination, because people tend to focus on one destination only. Thus the need to do research on the potential of nature and the conditions of the local people at Sayang Heulang Beach. The study use qualitative approach to seeks and explore the potential of nature and society associated with tourism activities by using 7 methods of marketing mix. Data were collected using observation and continued with focus discussion group involving local business, local people, and Disbudpar Kab. Garut. Focus discussion group found that there is harmony between the local community’s desire and Disbudpar’s program as a results. The study also found that Sayang Heulang Beach has a very unique topography, such as existence of a small islands, estuaries, and exotic grass hill. Another things that occurs is the readiness of infrastructure and tourism community activists in the field of motel and culinary specialty. But all of that not packaged by good promotion, tourism activists still rely on word of mouth promotion traditionally.

Analysis of Internal Control System and Implication of Local Financial Accounting System On Local Financial Report Quality in Local Government

2

Pages 173-186
Ony Widilestariningtyas, Kamilah Noer

Abstract
This research is conducted at the Bandung City Government Office. This research consist of internal control system, local financial accounting system and local financial report quality. The phenomena of this research are the unopmitized monitoring and control system on the regional government asset utilization, accrual based government accounting standard has not been applied in government financial accounting so the quality of financial report is delayed according to valid reporting period. The purposes of this research are to identify how much does affects 1) the internal control system to the financial report quality and 2)the local financial accounting system to the financial report quality of Bandung City Government. This research uses descriptive analysis to expose research objects and verificative analysis for hypothetic test on research objectives. The population sample of this research is 17 entities at SKPD and Financial SubDivision at Bandung City Government Office. The primary respondents of this research are Auditors, P2UPD in the Inspectorate. The sample collection technique is using saturated sample. The data collecting techniques are observation, interview, questionairre, and literature study. The verificative analysis is using Structural Equation Model (SEM) based on variance or Partial Least Square (PLS), Pearson Correlation, Determination Coefficient, and Hypothetical Test. The research reveals the correlation coefficient value of 0.770 which means the internal control system provides positive progress of about 32.6% more significant on financial report quality. The remaining 67.4% is affected by government accounting standard application, internal audit and board of directors. While the correlation coefficient value of 0.790 shows the district financial accounting system affects positive growth of 38.7% more significant on the financial report quality of Bandung City Government. The remaining 61.3% is affected by information technology, and government management. The implication of this research for Bandung City Government is an effective and intensive internal control to identify internal control drawbacks so the financial reporting with high quality can be achieved. An excellent district financial accounting in public sector to support financial accounting report of Bandung City Government Office.

How E-Commerce Web Quality and Customer Experiences can take the Online Purchase Intention Up? Case Study: E-Commerce of General Insurance Product

2

Pages 187-193
Mts. Arief , Brata Wibawa Djojo, Henry Purnomo

Abstract

Companies need innovation to keep the existence and business sustainability in long term. One of the innovation way was using technology as well as e-commerce to achieve the company goals. But, how e-commerce can make customers to take an online purchase intention up to company goals? The purpose of this research is to find out the relationship of e-commerce web quality and customer experiences to online purchase intention of general insurance agent e-commerce web. It might create customer interest to buy insurance online through ecommerce quality and customer experiences. The research used primary data by spreading the questionnaires to 100 respondents who lived in Jakarta. The analysis method used Component Based Structural Equation Modeling (CB-SEM) or Partial Least Square (PLS) by WarpPLS software version 3.0. The results obtained e-commerce to take up a purchase insurance online, easily accessible, including claims service so the agent can expand the business by eliminating geographical restrictions.


Business Model Innovatoion in the Internet Marketing Adoption Context

2

Pages 194-202
Irzanita Wathan , J. Abi

Abstract

Business model innovation is one of the priorities of practitioners and interest of scholars, and becoming increasingly critical as mere product or process innovations are insufficient in the current Internet era. By innovating the business model as the result of the use of the internet, the firms can also stay ahead of the competition. Recently, internet marketing has fundamentally changed the paradigm of the business, altered the way in which information is shared and communicate to consumers, and set an enormous influence on strategy and business model. To respond these changes, businesses need to have the capabilities to integrate, build and reconfigure internal and external competences or to create, extend or modify its resource base i.e. organization dynamic capability. There are prior studies on the relationship between dynamic capability and business model innovation and dynamic capability and new technology adoption, as well as new technology adoption and business model innovation. Most of these studies confirmed that there is a significance correlation amongst these variables, of which some of them emphasize on the adoption to the Internet or e-commerce. This paper investigates empirically in one integrated research model on the relationship between mentioned variables in internet marketing context. The survey was undertaken in Greater Jakarta, Indonesia, to 215 firms in the field of consumer shopping goods. The outcome reveals that there is a direct impact of dynamic capability to internet marketing adoption, dynamic capability and business model innovation, and internet marketing adoption to business model innovation. This study also reveals that the relationship between dynamic capability and business model innovation is partly mediated by internet marketing adoption.


The Analysis Satisfaction of Water Services Using Kano Model in Pdam
Tirtawening Bandung West Region

2

Pages 203-210
Diana Andriani, Made Aryantha Anthara, Julian Robecca

Abstract
The Quality of services provided by the company is the most important yardstick for measuring customer satisfaction. PDAM TIRTAWENING Bandung City West area, is one of the local state-owned units engaged in the distribution of clean water. The study was conducted using a model of Kano to categorize how well the attributes of the service are able to meet customers satisfaction. The results from this study indicate that there are three categories of Kano that Must Be, One Dimensional and Indifferent on the attributes of service and are dominated by Mustbe category. These attributes indicate, the wishes of the customer service PDAM TIRTAWENING Bandung City West region has been met, but the levels of satisfaction of these attributes are still low, is seen in 13 (thirteen) attributes are below the value of 0.5 of the range of 0 – 1, and only an attribute is above 0.5. It is an indicator that the attribute-value customer satisfaction PDAM TIRTAWENING Bandung City West region attributes must be enhanced by improving service of these attributes.

Phenomenon of Digital Word of Mouth to the Smartphone Buying Decision

2

Pages 211-221
Irwan Tarmawan, Taufan Hidayatullah

Abstract
The phenomenon of word of mouth, particularly through digital media makes one of the important references that should be considered in taking action more targeted marketing communications. Research on “Phenomenon Word Of Mouth Digital In Smartphone Buying Decisions”, is a research field of marketing communications. The goal is to reveal and find the relationship phenomenon of word of mouth that continues to grow especially in the digital media, the marketing communications activities. How is the phenomenon of the digital word of mouth can influence buying decisions for smartphones, as well as the extent to which the digital word of mouth can be a reference to the activities of marketing communications, branding and promotional mix as a media interaction in influencing the decision to buy a smartphone, it is interesting to study. This study used a qualitative method with phenomenological approach. This phenomenological study uses data users of digital media, especially the Internet such as websites, social media, blogs or forums digital. Explaining in seeking and giving information as a form of word of mouth through the results screen capture different sources of information from the internet, as well as in-depth interviews. The phenomenon of word of mouth becomes an important activity when searching for information.

The Influence of Job Satisfaction and Organizational Commitment to the Organizational Citizenship Behavior in Pt.Haier Sales Indonesia Bandung Branch

2

Pages 222-231
Vanny Ayu Saraswati, Dedi Sulistiyo S.

Abstract

One of the increase in international business activity is characterized by increasing foreign direct investment. Investments made by multinational companies create increasing competition in the industry in implementing the global strategy. It became a challenge for Haier to survive and continue to grow in its management to maintain its industrial surroundings, therefore Haier is also required to improve the ability and expertise of its management by increasing employee job satisfaction, organizational commitment and Organizational Citizenship Behavior. However, job satisfaction, organizational commitment and Organizational Citizenship Behavior in PT.Haier Sales Indonesia still felt weak situation and condition characterized by the presence of a low level, high employee absenteeism and employee turnover intention average of 22%, because if the level of intentions out employee reaches 2% and above categorized as high. The purpose of this study was to determine job satisfaction, organizational commitment and organizational citizenship behavior, determine the relationship between job satisfaction and organizational commitment to investigate the influence job satisfaction and organizational commitment on organizational citizenship behavior partially and simultaneously. The unit of analysis in this study is PT.HSI, the unit of observation in this study were all
employees in PT.HSI Bandung Branch. The number of employees in the branch PT.HSI Bandung as many as 136 people.In this study, used two types of analysis: (1) descriptive analysis especially for qualitative variables and (2) analysis of verification of testing the hypothesis by using statistical tests.Analysis (verification) in this study using the test equipment Structural Equation Model (Structural Equation Modeling) and processed using LISREL 8.70. The results of the analysis and discussion undertaken by the researchers that relate job satisfaction and organizational commitment.The influence of job satisfaction on Organizational Citizenship Behavior, the influence of organizational commitment on Organizational Citizenship Behavior. And their influence job satisfaction and commitment to the Organization Organizational Citizenship Behavior with the same.


Entrepreneurial Orientation and Business Performance: The Mediating Role of Organizational Learning and Innovation in State Owned Enterprise in Indonesia

2

Pages 232-248
Urip Sedyowidodo, Ernie T. Sule

Abstract

The purpose of the research discussed in this paper is to ascertain the relationship between Entrepreneurial Orientation (EO), Organizational Learning (OL), Innovation (IN) and Business Performance (BP) in State Owned Company in Indonesia. Entrepreneurial Orientation (EO) and its principles have increasingly been introduced to the construction industry to improve Business Performance (BP). However, little research outlines the model that reveals the relationships between EO and mediating role of Organizational Learning and Innovation and demonstrates their importance to Business Performance. A Survey to 90 managers of 168 Indonesia‟s State Owned Enterprises in Indonesia and multivariate analysis using partial least square modelling was used to test the hypotheses. The paper shows the strategy in Corporate Level in various industry and limited by respondent in Head Office in Jakarta. Specific implementation of corporate strategy tends to be associated with Entrepreneurial Orientation and Organizational Learning and Innovation. This suggest that company might gain better outcomes by creating high level of entrepreneurial orientation to support Organizational Learning and Innovation as their organization strive for specifics competitive goals. This paper seeks to help managers and decision makers to assess the relationship between Entrepreneurial Orientation, Organizational Learning, Innovation and Business Performance. This paper provides an important step in looking at the impact of Entrepreneurial Orientation to the performance of Organizational Learning, Innovation and Business Performance.



Track: Engineering and Technology Studies

The Design of Android-Based Sundanese Language Learning Application for Sixth Grade Students in Bandung

2

Pages 249-256
Kankan Kasmana, Tiara Isfiaty, Mira Rahayu

Abstract
Various effects of globalization in every aspect of life have resulted in rare usage, low maintenance and development of Sundanese language especially in adolescents, including in Bandung, a city that has grown into an urban area with metropolitan lifestyle. Therefore, the Local Regulation number 9 was made in 2012 to arrange the rules on the Use, Maintenance and Development of Language, Literature, and Sundanese script. As part of its implementation, a program called Rebo Nyunda was made. However, in practice, the program has not been done optimally. This is because in this transcultural and multicultural era, the media serves more interesting varieties of content from other countries. This is a qualitative research with case study method, which involves primary school children in the city of Bandung, also the expert of literature and culture of Sunda, Sundanese language teacher, game consultant, and the user to get the proper formulation in designing Sundanesse language learning application. This study is a solution that can bridge the city government program, so that the Sundanese language can be learned through smartphone technology, especially in children sixth grade elementary school. The design concept is edutainment with a form of Android-based application.

A Decision Support System to cluster a Priority Development Sub Town in Education Field with K-Means Clustering Algorithm (Case study Center Java Province of Indonesia)

2

Pages 257-268
Nursikuwagus, Agus, Hartono, Tono

Abstract
A high volume of traffic at the toll gate pasteur is the main cause of the queues at the substation out, with the issue PT.Jasamarga provide GTO (gerbang tol otomatis) substation built to serve transactions using e-toll card and speed up transactions at the substation out so it can reduce the queues that occur at the toll gate pasteur. To find significant use of GTO substations can reduce the queues that occur in substations exit at the toll gate cluster 1, the purpose of this study is to performance analysis to determine the level of performance of the substation GTO system and the actual maximum capacity of the volume of traffic that can be served by the use of GTO booth at the toll gate pasteur. The study began by collecting the data necessary to create simulation models, data has been collected and processed using software Stat Fit to determine the pattern of distribution of the data, once complete data is continued with the development of simulation models using Pro model 2014 student version. The output of the simulation model created later validated by testing t-test using SPSS software. Once the models are made valid, then the research continued with experimentation models to obtain data in accordance with the purpose of research. Data from these experiments is then analysed to obtain a final conclusion. Performance analysis of simulation output results showed the highest utility substations GTO of 23,30% with 4,46 seconds service time at the toll gate pasteur Analysis for maximum capacity of substations GTO at toll gate pasteur can serve 102 500 vehicles a day at 8 substations operating GTO.

Application Artificial Neural Network-Image Processing to Seismic Wave Propagation of Carbonate Rock

2

Pages 269-274
John Adler, Selvia Lorena Br Ginting, Bagus Endar B. Nurhandoko, Pongga Dikdya Wardaya

Abstract

Seismic wave parameter plays very important role to characterize reservoir properties whereas pore parameter is one of the most important parameter of reservoir. Therefore, wave propagation phenomena in pore media is important to be studied. By referring this study, in-direct pore measurement method based on seismic wave propagation can be developed. Porosity play important role in reservoir, because the porosity can be as compartment of fluid. Many type of porosity like primary as well as secondary porosity. Carbonate rock consist many type of porosity, i.e.: inter granular porosity, moldic porosity and also fracture porosity. The complexity of pore type in carbonate rocks make the wave propagation in these rocks is more complex than sand reservoir. We have studied numerically wave propagation in carbonate rock by finite difference modeling in time-space domain. The medium of wave propagation was modeled by base on the result of pattern recognition using artificial neural network. The image of thin slice of carbonate rock is then translated into the velocity matrix. Each mineral contents including pore of thin slice image are translated to velocity since mineral has unique velocity. After matrix velocity model has been developed, the seismic wave is propagated numerically in this model. The phenomena diffraction is clearly shown while wave propagates in this complex carbonate medium. The seismic wave is modeled in various frequencies. The result shows dispersive phenomena where high frequency wave tends to propagate in matrix instead pores. In the other hand, the low frequency waves tend to propagate through pore space even though the velocity of pore is very low. Therefore, this dispersive phenomena of seismic wave propagation can be the future indirect measurement technology for predicting the existence or intensity of pore space in reservoir rock. It will be very useful for the future reservoir characterization.


Implementation ID3 Algorithm to Predict Children Achievement in Response (Case Study Children Playgroup School)

2

Pages 275-279
Nursikuwagus, Agus, Melian, Lusi, Permatasari, Deasy

Abstract

In decision support system, many methods which conducted based on decision tree. The algorithm that has implemented, one of them is ID3 (Iterative Dichotomized 3) algorithm. To predict the future situation is complicate and need the time. Student response is one activity to measure the growth of knowledge and adaptation children in the environment, especially in education. In association with that statement, the purpose in this research provides explanation about the decision tree that has been predicting student achievement response with ID3 algorithm. Response is the subject in the playgroup school that has measured to see the speed of cognitive response in every child. The system has been classifying student that has a high response. On 45 student data which used three parameters, the system has been selecting where the children who have strong response. Parameters are used to classify the student in this research such as attendance, personal attitude, and creativity. Meanwhile, the target parameter in this research is response parameter. In algorithm ID3, the total student has to 45 students precisely. Including the data, the data has been created by the parameter above have measure such as bad, medium, and good. The result of the system that has been constructed is the decision tree rule based on IF-THEN inference and stated good or bad response. The accuracy of the system has created is 100 percent. On the conclusion, the using of ID3 algorithm in this research, it can be noticed that personal attitude have significant influence to a children response in cognitive perspective.


Build and Design of Atmospheric Balloon Altitude Control Based on Multiwii

2

Pages 280-288
Agit Zulharman, Agus Mulyana, Ginaldi Ari Nugroho

Abstract

Atmosphere balloon for weather monitoring and research application have long been developed in Indonesia. However, the lack of this atmosphere balloon were difficult to control for its movement. By reducing the vertical movement of the balloon, it could controlled the balloon in certain altitude. Atmosphere balloon altitude control that proposed in this research is by using air control method applied in a ballast totex balloon. The control are conducted by filling the air into ballast using dual head pump 9) and discharge the air naturally using air pressure inside the ballast controlled by valve integrated with servo motor as an actuator. If the uplift of the atmosphere balloon filled with hydrogen reaching zero due to the ballast, then balloon will float in certain altitude above surface. Control activation process in the payload conducted wirelessly through radio signal transmission in 433 MHz frequency. Combination of all the component with this method will result a control system that able to resist the uplift of an atmosphere balloon, unfortunately this system in still unstable on floating in the desired altitude. This system still needs to be developed in the part of filled and discharge of the ballast more efficiently.


Measure IT Value Impact for Performance of Telecommunication Company in Indonesia Case Study of PT Smartfren Telecom Tbk

2

Pages 289-293
Diana Effendi, Beri Noviansyah, Bela Hardiayana

Abstract
The growing of telecommunications networks in the world requires telecommunications companies, particularly in Indonesia need to upgrade to a better network services. This will affect the value of IT investments in the company. In this study will be examined on how to influence the value of IT investments against the company’s revenue.

Success Factors of National Leadership in Indonesia

2

Pages 294-299
Irzanita Wathan, Daniel J

Abstract
This  paper aims to know some of the factors that determine the success of leadership in Indonesia which is associated between Indonesian leaders with his/her competence, communication skills, crisis handling, and how its aspects will determine his leadership, and national performance, or organizational performance in nation-state context. This paper will also aims to discover how selection can be done objectively and could factor in differences in national leadership and national performance, as then the leadership processes in this country may not only be attributed and be the responsibility of the leaders, but also the responsibility of the selection process and its assorted people that is involved in the selection process. Some of the concepts in a comprehensive manner will be described as a proposed conceptual model, as contribution in achieving better performance for the government.

Quality Evaluation of Online Payment Website to Agent Satisfaction using Webqual 4.0 (Case Study in Pt.X)

2

Pages 300-307
Dian Permata Sari, Imelda

Abstract
Payment online is a ticketing system serves transportation ticket sales such as airlines, bus and train airline, pulses, payment and so on for members who are registered as an agent and can be done from many places in Indonesia. Online payment business is a challenge to its costumers so it needs to be more effective and efficient to compete, especially to similiar competitors. Purpose of this research was to evaluate the quality of website to improve the satisfaction performance of payment online agent. In this research, data came from 30 sample from 147 populations with online survey randomly based on business need of the agent, observation and interviews with those involved in the payment online. The data obtained processed using regression analysis using questionnaire in Likert scale and Webqual 4.0. This research measured in numbers to make easily understood by human and how good the website payment online has met quality. The research result are : (1) variable Usability (X1) can affect agent satisfaction with value 0.336, (2) variable Information Quality (X2) can affect agent satisfaction with value 0,201, and (3) variable Interaction Quality (X3) can affect agent satisfaction value -0.157. With the value of R Square 0.416 which means 41.6% influence on agents satisfaction and 58.4% are influenced by other factors outside of Usability, Information Quality and Interaction Quality.

Mobile Application And 64-Bit Linux Based Classroom Management and Documents Repository System

2

Pages 308-311
Dimas Widyasastrena, Rio Yunanto, Apriani Puti Purfini

Abstract
As the complexity of management system begins to emerge, such as lecturers are unable to acknowledge which classes are available, the need of paperless documents to reduce physical space, and online academic council; an updated management system is required to cope these problems. In order to provide good outcome on classroom management system, we propose a cloud system and mobile application based system in which all corresponding units i.e. lecturers, administration staffs could monitor and reserve as needed. Students however could only monitor the classroom reservation schedule. The management system also covers repository system where all documents are stored via 64-bit Linux server, this repository system is accessible through either mobile or web (cloud system). The proposed system is expected to enhance the performance of conventional management system applied at Department of Computerized Accounting of Indonesia Computer University.

Head Movements on Virtual Reality: Predictive Classification Experiment

2

Pages 312-316
Wartika, Maria Seraphina Astriani, Wahyuni, Iyan Gustiana

Abstract
New and unique way is found for the interaction between human and computer especially on the Virtual Reality fields. Head movements are captured by magnetometer and accelerometer sensors on smartphone that mounted on the Virtual Reality devices, but the sensors do not have ability to detect on which way the head are moving. The experiment need to be performed to classify the head movement data using label, compare the cross-validation data with train data, determining the most likely label, and give the accuracy result. Experiment have been done using Conditional Random Fields method and check the result of the method is it suitable or not to handle head movement data.

The GPS System Application of Waste Operational Activities of the Waste Management, Parks and Cemeteries Department (DP4) Bandung

2

Pages 317-324
Sain Segar K.SID, Yasmi Afrizal, Julian Chandra W

Abstract
Sanitation is the important factor for sustainability of human life. In order to realize a clean environment, so that the issue of waste becomes a major issue. The increasing number of people in Bandung and also their activities make the problems about waste become more complex. The sufficiency of operational vehicles for waste transportation at Regional Sanitation Company in Bandung caused direct effect for misuse of waste operational vehicles. Various factors may affect the misuse of transporting waste, including the numbers of operational vehicles that operate on the field, the scheduling of the waste transporting in temporary waste disposal station, the route that carried vehicles, as well as the amount waste vehicles rotations. This problem is analyzed and developed by applying GPS system of waste operational activity of Bandung Regional Sanitation Company. This research attempted to develop an application to solve the misuse factor of that vehicles. The information technology may apply to waste operational activity transport management is to integrate the Global Positioning System (GPS), Groupe Spécial Mobile (GSM) and Geografic Information System (GIS) web-based with graphic visual can offer an excellent solution to face a great challenge on waste operational.

Human Resources Scoring Performance Information System at PT. Atri Distribusindo Tbk

2

Pages 325-333
Winanti. Marliana Budhiningtias, Mauluddin. Syahrul2

Abstract
Human resources performance scoring is a key component to many company in human resource process to give decisions related with award for employee. PT. Atri Distribusin do Tbk. using 360 degree methode to score human resources performance to prevent subjective scoring. The result will use to create report to determine type of training requirement or promotion for employee. Scoring procedure at PT. Atri Distribusin do Tbk. already on track but the weakness is it still need longer time to count the score and level of human error very high. To solve problem, this research will design human resources scoring information system. This research using object oriented approach and prototype method. Support software to build human resources scoring performance information system were PHP as programming application and postgre SQL as database.Result of this research is human resources scoring information system, and hopefully will help to make scoring process easier and faster and will produce accurate report

Smart Mobile Parking

2

Pages 334-347
Syahrul, Ahmad Sobirin

Abstract
In this paper presented the results of research on the design and implementation of a system called Smart Mobile Parking. The purpose of this research is to make the car parking system electronically and automatically. With this system is expected to facilitate the users to park their vehicles. The system is designed to apply the principles of IoT (Internet of Things). In addition, this system has the function to monitor the parking area, reservations and electronic payments (billing). To build this system required hardware is Raspberry Pi as a processor and an infrared sensor module is used to detect the presence of cars. Software applications that are built based on android and database. Tests on the hardware and the software is successfully carried out. The presence of cars in parking places can be detected by infrared light. Booking parking places conducted by the android application program. This android application is also supported by the database system. Overall the system has worked, ranging from infrared sensor readings in real time to the process of booking a place (reservations), and also on the electronic payment system.

Against Media iLearning System Implementation Quality Assessment and Student Learning Effectiveness

2

Pages  348-356
Sudaryono, Untung Rahardja, Ahmad Roihan

Abstract
Every educator wants an effective system of learning, class with communicative and active students accompanied by a quality assessment. In the era of modern learning, e-learning system utilized by school institutions as a learning medium that can control the assessment quality and learning effectiveness of student. The current system is using iLearning Media, the implementation process is done there are still shortcomings in terms of interest and involvement of the student, it is necessary to redesign the system so that the effectiveness of learning to do with intelligence. This research aims to harness and develop the current system in order to know the assessment quality and learning effectiveness. The methods conducted in this research are OLAP method by utilizing datamart and requirement user analysis. The retrieval of data by distributing a questionnaire to be tested for validity and reliability. Further from this research will determine how much interest students and anyone who is active in the following subjects, then produce valid data on the implementation of the system to the assessmenquality and learning effectiveness.

Prototype of Support System Application for Housing Using Criteria Performance Index

2

Pages 357-363
Citra Noviyasari, S.Si., MT, Dimas Eko Rasuly, S.Si

Abstract
Wider technology uses makes improving human qualify of life more easier, Such knowledge that was only used for education, today could be implemented to daily life. Housing is one of main need in society, For rural and urban society. When someone able to buy a house there are several thought that must be consider, Not only about budget cost but many other factors This research using CPI (Comparative Performance Index) methode. Some general considerations that used by house buyer wil implemented as index to measure house values that gives alternative for buyer to choose their needed house. Further more, result of this research will implemented to website application using decision support system so it can used by many users.

Utility Gto Toll Gate Pasteur Bandung Using Simulation Model

2

Pages 364-374
Agus Riyanto, Ifaz Fazlurahman

Abstract
A high volume of traffic at the toll gate pasteur is the main cause of the queues at the substation out, with the issue PT.Jasamarga provide GTO (gerbang tol otomatis) substation built to serve transactions using e-toll card and speed up transactions at the substation out so it can reduce the queues that occur at the toll gate pasteur. To find significant use of GTO substations can reduce the queues that occur in substations exit at the toll gate cluster 1, the purpose of this study is to performance analysis to determine the level of performance of the substation GTO system and the actual maximum capacity of the volume of traffic that can be served by the use of GTO booth at the toll gate pasteur. The study began by collecting the data necessary to create simulation models, data has been collected and processed using software Stat Fit to determine the pattern of distribution of the data, once complete data is continued with the development of simulation models using Pro model 2014 student version. The output of the simulation model created later validated by testing t-test using SPSS software. Once the models are made valid, then the research continued with experimentation models to obtain data in accordance with the purpose of research. Data from these experiments is then analysed to obtain a final conclusion. Performance analysis of simulation output results showed the highest utility substations GTO of 23,30% with 4,46 seconds service time at the toll gate pasteur Analysis for maximum capacity of substations GTO at toll gate pasteur can serve 102 500 vehicles a day at 8 substations operating GTO.

Simulation Model Design of Cileunyi Toll Gate as a Tool for Evaluation and Improvement of Toll Booths Operational Policy in PT. Jasamarga

2

Pages 375-386
Gunawan Rahadiyan Raka, Santosa Alam, Sianturi Gabriel

Abstract
Cileunyi toll gate is one of the toll gates in Purbaleunyi highway segments which have the highest volume of daily traffic. Fluctuation of the high daily traffic make it prone to inefficiency from lowly utilized toll booths and high vehicle waiting time, therefore evaluation and improvement of currently applied operational policies are necessary to do. This article provides a study about the design of a simulation model using ProModel, with aim to support evaluation and improvement of toll booth operational policies. Evaluation and improvement aspects that covered by this study consist of actual toll gate performance, toll booth operators workload, optimal configuration of active toll booth hourly, and toll gate maximum capacity. The results showed that simulation model is capable of identifying toll gate actual performance based on utilization rate and queue length, identifying optimal toll booth configuration for every hour based on particular criteria, identifying the workload of operators per shift and toll booth configuration to balance the workload of operators per shift, and identifying maximum toll gate capacity and predicting the time when overcapacity will occured.

Policy Model of E-Desa in Indonesia

2

Pages 387-392
Melly Maulin P, Dewi Kurniasih, Irawan Afrianto

Abstract
Nowdays, “Internet” has changes everything in the world. Internet plays a major part in daily life. Its impacts on society. Indonesia have many citizen. The government have to give them some public service. “Desa” is a local government which more nearest with citizen. We must be start to thinking about some policy model in Desa based on information technology through internet. Base on that phenomena, we do this research. This research used development theory from Presilla (2014). We used qualitative approach with descriptive research method. Data collecting is interview and literature study. The result of this research is policy model which used information technology, we called “e-Desa”. This research has been done three years ago. The first year resulted academic draft about “e-Desa” policy model. The second year is developing “e-Desa” application. And the last year we have been trying to socialize this model to government apparatus and society. We have get HAKI to this application.

Sistem Informasi Destinasi Kota Bandung Menggunakan Metode Location Based Services (Lbs) Berbasis Android

2

Pages 393-397
Bobi Kurniawan, Hadi Pranoto

Abstract

Bandung is a city with many interesting locations to visit in it. Travelling in Bandung can be used as an option to relieve fatigue after a full day activity. The problem is when people go for a travel but do not feel like travelling instead of creating a new burden of thoughts. Selection of proper destination influential in this regard. Sistem Informasi Destinasi Kota Bandung is an application that can be used to help someone choosing a destination frequented by people in Bandung or choosing from a list of locations that have been provided by the application. By using information technology in the form of picture, maps, and textual, someone can share with people a list of locations that have been visited during a visit to Bandung. These locations will be an update for others and can be accessed again using a map that can be used as a reference.



Track: Health and Medicine Studies

The Visual Strategic of Government Health Warning System with Public Services Advertisement at Cigarette Packaging in Indonesia

2

Pages 398-407
Gema Ariprahara, Rini Maulina

Abstract
The inclusion of health warning on cigarette packages in Indonesia has changed several times. The Government’s message is delivered using both verbal and non verbal language. The Ministry of health require the inclusion of health warning in the form of pictures and writing on the packaging of tobacco products. This study examines the health warning on cigarette packs. Research using qualitative approach through visual analysis. Performed also the dissemination of a questionnaire and interviews to find out the public perception over the health warning. The results of this research are expected to be input in desingning the horror-themed messages on verbal communication (visual) and as additional material how to “read” the images.

Sero-Positivity for Histoplasma Capsulatum among the Nearby Residents and Workers of Bat Caves

2

Pages 408-414
Marx P. Catalan, Anna Dominique Margas, Aprilyn Francisco

Abstract
Histoplasma capsulatum is a dimorphic fungus that thrives mostly in soil enriched with bird or bat guano and is endemic in the Mississippi and Ohio rivers in the United States. Outbreaks associated with this organism usually occur following the disturbance of soil of old roosting site for birds, or a visit to a bat-inhabited cave (Lyon et.al, 2004). Bats and their guanos play an important role in the cultivation of Histoplasma capsulatum. The nutrients present in the guano along with that of the soil; and the environmental conditions support the ecological niche of this fungus. Bat colonies also contribute to the physical parameters necessary for the survival and reproduction of this fungal species by raising the environment’s temperature and humidity (Taylor et.al, 2005). In the last decades, several investigation for the presence of Histoplasma capsulatum in soil. The latest was in 1999, wherein detection of the fungus in the soil was done using polymerase chain reaction (Reid & Schafer, 1999).


Track: Social Sciences and Humanities

Walking Behaviour of Residents around Railway Station

2

Pages 415-427
Romeiza Syafriharti, B. Kombaitan, Iwan P. Kusumantoro, Ibnu Syabri

Abstract
This study aimed to explore walking as a transportation mode compared with other modes of election for residents around Kiaracondong Railway Station, Bandung, with comparative and descriptive analysis. Initially, the use of modes that will be compared to walking is walking plus train, walking plus angkot, walking plus ojek/others, and car/motorcycle. But the train was not a daily trip for people around the station, so it is not analyzed further. Walking as transport mode explored by trip purposes (school, shopping, work), gender (male, female), and the availability of car/motorcycle. Walking into that has been chosen, except for the purpose of working. We then discuss aspects of parental perception of walkability are grouped into five, namely accessibility, comfort, safety, pleasure ability, and security. From the perception of walkability, only feasibility for walking to distance associated with walking, which is one factor accessibility. While the gender and availability of car/motorcycle has nothing to do with the election of walking as mode of transport.

A Decision Support System to cluster a Priority Development Sub Town in Education Field with K-Means Clustering Algorithm (Case study Center Java Province of Indonesia)

2

Pages 428-431
Nursikuwagus, Agus, Hartono, Tono

Abstract
Education is one field in many countries that has been supporting to help the people growth. In the knowledge manner, education is importance activity to endorse and increase the people in economic and development culture. In the sub town, the problem of government policies is choosing a priority where the sub town that has a high priority and essential to realize their development in education. The purpose of the research is applying K-Means Clustering algorithm and cluster the education data, such as population, class room, and teacher. This process has been useful to cluster the data in education field. The high priority in the system, it can be supported by government firstly. In clustering process, we have been using 35 data that has been distributed in central java. The algorithm that has processing conducted by cluster technic that includes three terms such as weak frequency (cluster 1), middle frequency (cluster 2), and tight frequency (cluster 3). So, we have been setting for K-Means value is three clusters. The conclusion of the research is the sub town that has a high priority would be endorsed in education development firstly is around Magelang.

Women and Job Positions:A Study about Habitus of Women Leaders in Advertising Agency

2

Pages 432-440
Fitria Angeliqa

Abstract
As other media products that accommodate the culture of patriarchy, the advertisements still treats women in private sphere as an object by emphasizing the elements of sexuality. It is believed that involving women in this industry will produce advertisements with gender perspective. But sometimes women are not posted in strategic positions to change the policy, or involve in text producing. The purpose of this study is to describe how women leaders reflect their habitus, which in turn affects many ideologies, thoughts, habits, beliefs, and even their actions in capitalist field such as advertising industry which is loaded by patriarchal ambiance. Using Pierre Bourdieu‟s Habitus-FieldCapital Theory, this study relies on constructivism paradigm, and is categorized as qualitative-descriptive. In-depth interviews with women workers in advertising agency are used as data-collecting technique. The results obtained are the portraits of women‟s logic of practice, including the placement of their habitus and capital.

The Speed of Technology Diffusion and Its Role in SMEs Growth

2

Pages 441-449
Savitri Dyah, Eki K. Apriliyadi, Rachmini Saparita, Akmadi Abbas

Abstract
What determines the speed of the technology diffusion? Analyzing the speed of diffusion is important to the growth of SMEs which could open employment opportunity. Time length for adopting of technology that diffused was varied. Some technologies need a long time to be adopted, the others only took a short time. If technology diffusion could be sped up, can it be adopted immediately? Study of technology diffusion among SMEs of processed food showed many factors that affected the speed of technology diffusion. A surveyed were carried out among food processed SMEs in Bogor. FGD (Focus Group Discussion) were conducted to gain more information. In analyzing the diffusion speed a simple statistical was applied using likert scale. From the study showed that factors such as capability (skilled users), technology availability and accessibility, government support, were factors that determine the speed of technology diffusion..

Protection and Preservation of Sundanese in Public Spaces

2

Pages 450-455
Prihandini, Asih, Sari, Retno Purwani, Tawami, Tatan

Abstract
This study proposes a framework of Sundanese maintenance designed by adopting sociolinguistics perspectives with Hymes‘ ethnography of speaking framework as the basis of analysis. In the way of this sense, it attempts to discover ways to: (1) protect and (2) preserve Sundanese. Answering the challenges, it, involving Sundanese language speaker‘s practices, applies qualitative method with observation for data collection and description for data analysis. As a result, this study reveals: (1) a way in which Sundaneses can be protected; through policy establishments, and (2) strategies with which Sundanese can be preserved by implementing: a. Sundanese for social interaction in particular occasion in the society, b. Sundanese as a communication device in conducting family‘s activities, c. Sundanese names for public spaces with fruitful Sundanese values, d. empowered Sundanese-maintenance programs of the local community in both virtual and real world. Consequently, it is expected that the suggested framework provides prototypical government programs to protect and preserve Sundanese as a minority language in the wave of globalization.

Embodiment Islamic Image Based on the Experience Space on the Mihrab Mosque: Case Study: Mihrab of Al Irsyad Mosque in Kota Baru Parahyangan West Bandung Kabupaten

2

Pages 456-461
Cherry Dharmawan, Ryanty Derwentyana, Dina Fatimah

Abstract
The concept of architecture mosque in Indonesia increased with the concept modernism , and did not refer to the tradistional or Classical style. The Al Irsyad Mosque in Kota Baru Parahyangan is one of the implementation of this concept. Ridwan kamil as an architect of the mosque has an idea how to express the Islamic value , but is not deviating from the Islamic religion. This Research discuss the positive perception base on people experience space. This perception positive response is precedence over the image of the Islamic values. This research used the experimental methods , with the quantitative analysis comparative approach. Experiment is done by providing the space stimulation to 55 islamic people as an participant. The object of this research is Mihrab of Al Irsyad mosque in Kota Baru Parahyangan, West Bandung kabupaten) , and then tested to the respondents for measuring response perception through Quisioner in semantic differential Form. based on their personal perceptions to the mihrab design. The embodiment Islamic image based on the experience space on the Mihrab can describe sequentialy : Tranquility , Cleanliness Comfortability, Beauty or Aesthetics, Natural, Point of Interest, Focus, Simple or humble , islamic, and luxurious. The embodiment Islamic image didn’t been perceived by user as material and iconographic islamic but they perceived the mihrab as an essence of islamic value.

Communication Pattern of Trainer (A Phenomenological Study on Form and Style of Communication Trainer as the Training Motivator in the City of Bandung)

2

Pages 462-467
Rismawaty, Olih Solihin, Inggar Prayoga

Abstract
This study was intended to research the form of trainer communication and to understand communication style used by trainer as the training motivator. The question to be analysed was how the form and the style of communication has been exercised astraining motivator in the city of Bandung. The study used phenomenological methodology with constructivism paradigm using interpretative analysis technique. The data was collected through a thorough interview, participative observation, documentation, library research, internet searching, and data triangulation. Validation of the data in the study was conducted through extensive observation, high level of persistence, triangulation, and peer reviews. From the study, it was found that the form of communication training in the context of educational training can be grouped into interpersonal communication and group communication, and inspirational communication. For the style of communication, the following styles were exercised by the trainer: attractive, articulate, and style that is adjusted to accommodate participants’ preference of learning, such as visual, auditory, kinaesthetic, paralanguage and body language, and style that employed the theory of left cerebral hemisphere that affects participants indirectly. Overall, it can be concluded from this study that the form and the style the trainer chose to communicate with the audiences determine the level of success of the training itself. Further research on different type of training conducted by the trainer as a training motivator is suggested. The research should focus more on the technique, method, and process of training communication.

Speech Training with Systematic Desensitization in reducing Students’ Speech Anxiety

2

Pages 468-475
Syafryadin, Nurkamto, J., Linggar, D, A., Mujiyanto, J.

Abstract
This study was designed to investigate whether Speech Training with Systematic Desensitization could alleviate students’ speaking anxiety or not. This study used an experimental design. The population of this study was all fourth semester students in the English Department in one of Universities in Kendari of academic year 2015/2016. The instruments of this study were anxiety test, observation checklist, interview guidline and note taking. The data were analyzed quantitatively and qualitatively. The finding of this study was mean score of Speech Training with Systematic Desensitization Technique (A1) was 101.64 for pretest and 87.16 for posttest. It indicated that the students’ anxiety got decreasing because most of the students got low anxiety. Besides, the students were brave to speak and enthusiasthic to join the training. Thus, Speech Training with Systematic Desensitization Technique could reduce the students’ speech anxiety.

Empowerment Policy for Local Community of Fishermen in Cirebon Coastal Area

2

Pages 476-478
H.A. Djalil Idris Saputra

Abstract
Along the Cirebon coastal area live fishermen who are generally poor and uneducated. They go fishing to the Java sea in the evening and go back home early in the morning.During the normal weather, they can bring back fish to to the coast and earn enough money for their families Unfortunately. in the recent years during the west wind season, the wave of the Java sea reach more than 3 m accompany with storms, so the fishermen can not go fishing for 3-4 months and they do not earn money. Another problem they meet is illegal fishing by other group who come from outside of Cirebon coastal area. In addition, the fishermen also need government empowerment policies in protection, extension and training service. Collaboration between government and fishermen and participation of fishermen to government policies are urgently required.

The Influence of Undervaluation, Free Cash Flow, Leverage and Dispersion of Ownerships toward Company‟s Stock Repurchase (An Empirical Study of Indonesia Stock Exchange Public Listed Companies)

2

Pages 479-490
Dra. Ec. Cholifah, MM, Mahsina, SE., MSI, Dra. Ec. Asmie Poniwati, MM

Abstract
The objective of this research is to study the influence of Undervaluation, Free Cash Flow, Leverage and Dispersion of Ownerships toward Company‟s Stock Repurchase (An Empirical Study of Indonesia Stock Exchange Public Listed Companies). Many researchers have shown that the Stock Repurchase has shown the best alternatives for the company to recover the decrease of stock value by doing „buyback‟ the stock from the market which mostly caused by the negative sentiment from the investors, especially during the crisis. The methodology approach of this research has use 26 sample of companies with purposive sampling method to determine „sample criteria‟ on Public Listed companies listed in period of 2010 – 2014, which consistently publish their Stock Repurchase Announcement Report on the database of Indonesia Stock Exchange (IDX). Multiple regression analysis is used to conduct hypothesis test (test of assumptions) of the relationship and its influence of Undervaluation, Free Cash Flow, Leverage and Dispersion of Ownerships toward Company‟s Stock Repurchase. The findings show that R-Square shows the amount of 0.783 which means that all the dependant variable has significant relationship of 78.3% with its independent variables. And, on F-test also shows the significant simultaneous impact between Undervaluation, Free Cash Flow, Leverage and Dispersion of Ownerships toward Company‟s Stock Repurchase. And, t-test only Leverage, Dispersion of Ownerships has a partial influence toward Company‟s Stock Repurchase. Others, Undervaluation, Free Cash Flow shows negative value and above significant level of (α), or more than the confidence level 95%. This study can contribute in providing an overview of the factors of Undervaluation, Free Cash Flow Ownerships toward Company‟s Stock Repurchase in Indonesia which can be used by the investors/ potential investors to make decision making and reinforcing the best fundamental preparation on stock repurchase.