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GTAR Proceedings

 

 

 

Copyright © Global Illuminators. All rights reserved

GTAR Proceeding
Volume 2, Pages 1-728
2015 GTAR Conference on “GLOBAL TRENDS IN ACADEMIC RESEARCH” (GTAR 2015)
April 20-21, 2015 Bandung, Indonesia
Edited by Dr. Saddam Hussain

 

Volume 1
pp. 1-603 (2014)
2014 GTAR Conference on “GLOBAL TRENDS IN ACADEMIC RESEARCH” (GTAR 2014)
Volume 2
pp. 1-728 (2015)
2015 GTAR Conference on “GLOBAL TRENDS IN ACADEMIC RESEARCH” (GTAR 2015)
Volume 3
pp. 1-100 (2016)
2016 GTAR Conference on “GLOBAL TRENDS IN ACADEMIC RESEARCH” (GTAR 2016)
Volume 4
pp. 1-38 (2017)
2017 GTAR Conference on “GLOBAL TRENDS IN ACADEMIC RESEARCH” (GTAR 2017)

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Preface of proceeding


Track: Business Management & Economic Studies

The Influence of Crude Oil Price, Consumer Confidence, Exchange Rate and Gdp Growth Rate Toward Sales Number of
Pt. Toyota Astra Motor

2

Pages 1-17
Liviana Tio, Purwanto

Abstract
Automotive industry has become one of the most contributing industries to an economy, including Indonesia. Therefore, factors affecting it are carefully being identified. In this quantitative study, the researcher would like to analyze the influence of several economic factors. There are crude oil price, consumer confidence, exchange rate and gros domestic bruto (GDP) growth rate toward sales number of automotive industry. In this study, the researcher uses case study of PT. Toyota Astra Motor (PT. TAM) as representative from Indonesia’s automotive industries. The total observation is 84 observations, derived from 7 years on monthly basis. This research uses multiple regression analysis to analyze the influence. The result of this study is that crude oil price, consumer confidence, exchange rate and GDP growth rate have positive significant influence toward sales number altogether. The most significant factor is exchange rate. All of the factors are found out to influence sales number by 78.8% while other remaining 21.2% of sales number is influenced by other factors outside the regression model.

Understanding Factors that Affect Level of Oral Communication Apprehension between Accounting and Non-Accounting Students: A Literature Review

2

Pages 18-24
Shahida Shaharuddin,Farah Amalina Md Nawi, Maslina Mansor

Abstract
In the global and dynamic business world, accountants are expected to have more than academic knowledge. One of the important skill needed by employer is effective communication. However, prior research find that there is a trait to that which known as communication apprehension (CA). Most of studies shows that accounting students suffer higher level of CA as compared to non-accounting students. Accordingly, this paper aim to review existing research to discover the factors that affect level of CA among accounting and non-accounting students. It is believed that gender, course major and English competency are among factors that contribute to the higher level of CA. This study is expected to contribute to the discipline of knowledge especially in the field of social science by focusing to the current issues and challenges in educational environment. It is also assist to improve skills in the areas of teaching, learning and also help to improve accounting curriculum.

Economic Burden of Psoriasis: Review of Literature

2

Pages 25-35
Nor Azmaniza Azizam, Aniza Ismail, Saperi Sulong, Norazirah Md Nor, Zafar Ahmed

Abstract

Psoriasis is a chronic inflammatory skin disease that primarily affects the skin and joints. Although the disease is known to be non-life threatening, psoriasis patients usually need lifelong care, which equals lifetime expenses. Many cost analysis studies on psoriasis have not been comprehensive in calculating both its direct and indirect costs, and there are very limited studies on the economic burden of this disease in Asian countries. Therefore, a systematic literature review was done to gain a comprehensive understanding of the economic burden of psoriasis throughout the world. Observational studies and randomized controlled trials (RCTs) published in the period 2000 to 2014 and reporting on the direct and indirect costs of psoriasis was included. The search for literatures in the PUBMED database using keyword “economic burden of psoriasis”, “direct cost” and indirect cost” has produced 182 articles. Of all the articles identified, 37 reports studies have met the inclusion criteria. Direct costs were found to be higher than indirect costs, with hospitalization, medication prescription, travel, and treatment costs as significant aspects. Loss of productivity and wage (indirect costs borne by the patient) is not uncommon among psoriasis patients, accounting for 30-50% of the total cost, with an average of 2.2 work hours lost due to psoriasis. The limited information on such cost analysis justifies the need for future studies that address the cost of psoriasis therapies so as to provide the necessary transparency to guarantee reasonable medical care that takes into account the cost-benefit ratio and the best outcome for the patient’s quality of life.


Stress Management and Oncology Nurse Behaviours: An Association in Nursing Profession

2

Pages 36-45
Nor Intan Shamimi bt Abdul Aziz, Mumtaz bt Ahmad

Abstract

Workplace stress which is associated with some superfluous behaviour has consequently affected negatively on human’s health status. The researcher has identified several types of behaviours that were closely in nursing profession namely turnover, absenteeism, presenteeism and violence. Therefore, the purpose of this paper is to investigate the relationship between workplace stress and oncology nurse behaviours. This study was initiated to resolve the behaviour issue among nurses especially those involved in treating chronic disease patient. The data collection method used in this study was initiated by designing a questionnaire. After a few weeks, the researchers collected all the answered questionnaires. It has been disseminated using convenience method, by definition, is one of the most common methods of sampling that go under various titles. It often uses the respondents that are easily accessible (Muhammad Rozi Malim & Faridah Abdul Halim, 2011). From the findings, stress emanated more from turnover, absenteeism and presenteeism,. In conclusion, the stress intervention measures should also focus on stress prevention for individuals. Future research is needed to highlight the role of health care employees especially for this critical unit and position in health care delivery.


The Effect of Capital Structure on Corporate Performance: Evidence in Vietnam

2

Pages 46-61
Hoang Thi Thanh Hang

Abstract

This article aims to investigate the influence of capital structure on corporate performance by using data from 150 Vietnamese listed manufacturing firms from 2008 to 2012. Comparing the results of random effects model (REM) and fixed effects model (FEM), the more appropriate model will be discussed some empirical results. The study found that the capital structure has significant and positive relationship with corporate performance in associated with debt to assets and short-term debt to assets. In contrast, corporate performance is insignificantly influenced by long-term debt to assets. On this basis, the article establishes the policy implications for companies, including: increased use of financial leverage, attention to effective exploitation of assets, interest in the conflict of interest between shareholders and creditors.


The Effect of the New Logo and Brand Image Towards the Customer Loyalty of Starbuck, Jakarta

2

Pages 62-72
Dini Turipanam Alamanda, Arif Partono Prasetio

Abstract

The changes in people’s lifestyles and the development of a coffee shop business happen rapidly. These affect the Starbucks to continuously transform their business to meet the customer’s needs. On March 2011, Starbucks launched their program with the introduction of a new logo to welcome the new era of Starbucks Corporation. The logo change led the protests from their fanatic customer. The protest not only happened in Indonesia but also worldwide. This negative perception can affect the Starbucks brand image and can lower the customer loyalty. Starbucks should communicate the logo changes as a new corporate identity so that the new brand image can be formed on the public perception. The research analyzed the response of Starbucks customers in Jakarta towards the new logo and brand image, and finally to determine how much the new logo and brand image Starbucks influence the Starbucks customer loyalty in Jakarta. The method used in the research was an explanatory survey method with 400 Starbucks customers in Jakarta as respondents. We analyzed the data using scoring technique to measure the response of the respondents. The Structural Equation Modeling used to describe the direct and indirect influence of the logos and brand image. The results showed that the customer perceived the new Starbucks logo as dissatisfactory (68%), the new Starbucks brand image perceived as in the high category (78.73%), and the Starbuck customer loyalty in Jakarta was at 77.8%. The logo changes positively affect the customer loyalty in the amount of 15.4% and the brand image positively affects the customer loyalty at 125.5%.


Theorizing Attitude towards Islamic Financing Adoption in Integrative Model of Behavioral Prediction – A Proposed Conceptual
Framework

2

Pages 73-83
Purnomo M Antara, Rosidah Musa, Faridah Hassan

Abstract

Halal food and Islamic finance industry in Malaysia was reported to be the two fastest growing Shari‟ah-compliant industries with an annual growth rate at 15% to 20%. Even though Malaysia is the largest market in Islamic finance, there is still low penetration of Islamic financing among Halal business operator. Besides, there is still limited empirical research on the linkage between halal food industry and Islamic finance industry. It is important to examine the connection between those two industries. Besides, the study on attitude of business operator towards Islamic financing is important to identify what are the factors influencing attitude of Halal business operator to choose its financing method either using conventional or Islamic financing. This study aims to theorize attitude towards Islamic financing adoption using Integrative Model of Behavioural Prediction. The empirical study conducted by reviewing several literature and seven antecedents of attitude identified for the study. The proposed antecedents that influence attitude of food service business owner towards Islamic financing adoption including religion obligation, cost benefits, business support, reputation, customer service quality, Halal literacy and Islamic financial literacy. The research findings will contribute towards new theoretical knowledge and disclose the factors that affect the attitudes towards adoption of Islamic financing in business using the Integrative Model of Behavioral Prediction theory. Besides, it will further help the goverment and policy maker in formulating strategies and policies related with Halal industry development especially in integrating the Halal production and Islamic financing.


Managerial Characteristics and Perception Factors in Export Readiness.

2

Pages 84-94
Herwina Rosnan, Shamsul Baharin Saihani, Halimi Zakaria

Abstract

Exporting is one of the most commonly used market entry strategies. However, dealing with foreign market
remains challenging for organizations. Understanding readiness to export is critical to minimize risks associated with doing business in unfamiliar foreign land. This paper develops a theoretical model depicting the importance of managerial characteristics and managerial readiness perceptions on export intentions. Previous study argued that managerial characteristics, being internal factors to the firm is much more important to the decision to export than external or exogenous factors such as trade barriers and the intensity of domestic competition. The theoretical model developed depicts the propositions of the managerial entrepreneurial characteristics components and managerial readiness perceptions in terms of financial, resource and knowledge readiness with export intensifying intentions. The study is based on small and medium-sized enterprises in Malaysia.


Business Model Innovation in Public Television Station

2

Pages 95-113
Genia Gita, Farah Alfanur

Abstract

TelevisiRepublik Indonesia (TVRI) West Java is a public television station, founded by TVRI of west java region in 2007. TVRI is a public television station owned by Government and located in Bandung city. TVRI duties are providing service task information, education and positive entertainment, social control, and preserving the culture of the nation for all citizen benefit through the television broadcasting reach in all regions of Indonesia. Currently, contents offered by TVRI are less oriented to the needs of the market and are not able to take the market segmentation of different ages. This study aimed to know the current TVRI’s business model with its strength, weakness, opportunity, and threat (SWOT) to proposed new business model with some innovation using business model canvas. The research methods are descriptive and qualitative while data collections are using interview, questionnaire, and observation. From the results of this study, it can be concluded that TVRI West Java has a weakness in customer segments, key resources, key activities, and cost structure where these blocks are need innovation.


Earnings Management And Performance Analysis Company Doing Initial Public Offering In Indonesia Stock Exchange

2

Pages 114-123
Rr.Yoppy Palupi Purbaningsih, SE, M.Ak

Abstract

This study aims to prove whether the company doing an IPO in year 2012 made a practice of earnings management before the IPO then whether companies doing an IPO in year 2012 the company experienced a decline in performance. Analysis of statistical data to test one sample test of earnings management (discretionary accruals) and a decrease in the performance of the stock (stock returns) then paired sample test to test the decline in financial performance (Return On Equity).The results showed that companies that do not indicate an IPO earnings management practices by way of increasing income in 1 year prior to the IPO. IPO companies that do not indicated to the income earnings management in a way that does not degrade increasing financial performance in the year after the IPO. Because companies doing an IPO is not indicated to practice earnings management by way of increasing income so as not to increase the performance of the stock in the three months after the IPO, but the company did an IPO indicated to management profit by increasing income so that does not degrade the performance of the stock in the years after the IPO.


The Factors Affecting Employees’ Performance In PT. Jakarta Outer Ring Road (PT. JLJ)

2

Pages 124-128
Waseso Segoro & Yuniar Risky Gustiawati

Abstract

The performance of employees in PT. JLJ greatly affects the performance of the company which is improving to provide world class services. The problem that often arises is the long service time of PT. JLJ’s employees resulting in frequent long queues at highway gates. The company’s revenue decreased because of the frequent congestions at each highway gate. This study aims to investigate the effect of compensation (x1), motivation (x2), discipline (x3), training (x4), and working environment (x5) on the performance of employees both partially and simultaneously, and to determine the variable with greater influence on the performance of PT. JLJ’s employees. The respondents were 100 employees chosen by the convenience sampling method. The data analysis technique used was the linear regression. The results of the analysis showed that the compensation, training, and working environment variables had a significant effect on employees’ performance partially. Meanwhile, the motivation and discipline variables had no significant effect on the performance of the employees. The training variable was the most dominant in influencing the performance of the employees because based on the partial T test calculation, it had the greatest value.


Banking Fragility Sector Index and Determinants: A Comparison between Local-based and Foreign-based Commercial Banks
in Malaysia

2

Pages 129-145
Noryati Ahmad & Nurul Farhana Mazlan

Abstract

Series of crises have led to banks’ liabilities and assets side into be fragile and ultimate in a bankruptcy Universiti Teknologi Mara, Shah Alam Selangor, Malaysia. state. It is pertinent that banks are able to recognize the early distress stage and identify factors influencing their fragility. Thus, this paper attempts to track the trend of bank fragility of local-based and foreign-based commercial banks operating in Malaysia using the Banking Sector Fragility Index. In addition, using the Banking Fragility Sector Index, this paper also intends to identify the determinants of bank fragility of these groups of banks. The study covers the period between 1996 until 2011. A sample of seven local-based commercial banks and eight foreign-based commercial banks are identified. Information gathered from the BSF index constructed indicates that the local-based commercial banks are in more fragile phase during the financial crisis of 1997 relative to the world crisis of 2008. On the contrary, foreign –based commercial banks operated in Malaysia are hardly affected by the financial crisis of 1997. In fact, the world crisis of 2008, particularly between 2010 until 2011 appears to have an impact on these banks. The estimated results of the Pooled Ordinary Least Square (POLS) regression model suggest that asset quality management, management quality and sensitivity to the market risk are the main factors of bank fragility for local-based commercial banks while none of factors studied has an impact on the foreign-based commercial banks’ fragility. The fragility of both groups of banks is unaffected by the macroeconomic variables (interest rate and gross domestic product).


Impact of Dividend Policy on the Shareholders’ Wealth: Shariah vs Non-Shariah Compan

2

Pages 146-159
Farazida Mohd Akit, Nor Haliza Hamzah, Noryati Ahmad

Abstract

This study examines the impact of dividend policy on the shareholders’ wealth of Shariah and non-Shariah compliance companies listed in Bursa Malaysia main market. A sample of 274 Shariah compliance companies and 129 non-Shariah compliance companies listed on Bursa Malaysia for the period of 2004 to 2013 has been selected. The results are obtained through two-way Fixed-Effect Generalized Least Squares (GLS) regression for Shariah compliance companies and random-effect GLS regression for non-Shariah compliance companies. The identified determinants are dividend per share (DPS), retained earnings per share (REPS), return on equity (ROE), lagged price earnings ratio (PERt-1), financial leverage (DTE) and firm’s size (lnTA). The results indicate that the measurements for dividend policy (DPS and REPS) are significant determinants of shareholders’ wealth for both Shariah and non-Shariah compliance companies. On the other hand, it is revealed that financial leverage is an influential determinant of shareholders’ wealth for non-Shariah compliance companies but not for Shariah compliance companies.


Review on Recording of Account Receivables At Pt. Pindad Mitra Sejati

2

Pages 160-169
Debbie Christine, Mochamad Rahadian

Abstract

Receivables at PT. INTI PINDAD MITRA SEJATI arises because of the credit sales transactions made by the company to the consumer. Credit sales itself aims to be able to retain existing customers and attract new customers, so the value of the receivables have that be the main thing in the company. Where the registration procedure on the PT. INTI PINDAD MITRA SEJATI straight starts of sort receivables based on invoice number and invoice date. Then these transactions are recorded manually by sequentially into book sales after the accounts in the book. The recording was made of the opening of the recognition of the sale date. The research method used descriptive research.Based on the analysis, the authors can explain that the recording made by PT. INTI PINDAD MITRA SEJATI classified as non-current receivables due to the average repayment in more than 1 year or by exceeding the time the accounting cycle. While the company’s policy to handle of doubtful accounts has not been yet by the company itself so that the company did not recognize the receivables.


The Analysis of Organization Performance using Balanced Scorecard at PT.Bank Jabar Banten

2

Pages 170-180
Widi Hatian, Herry Irawan

Abstract

In the era of rapid business competition, the company is required to take strategic step to compete at any state. The company should be able to distinguish itself with others. Thus, company’s competitive advantage becomes indispensable. In recent years, most companies use traditional performance measurement that focuses only on financial sector. Performance measurement with this system can lead the company to the orientation that only focuses on short-term profits and tend to ignore the continuity of company in the long run. Therefore, this study is intended to measure the whole performance using Balanced Scorecard, which has four perspectives to measure the company performance.The type of this research is sequential exploratory, which is a combination of qualitative data collection and analysis, followed by a phase of quantitative data collection and analysis. This research covered performance analysis of PT. Bank JabarBanten throughout four perspectives of Balanced Scorecard. The four perspectives are financial perspective, customer perspective, internal business process perspective, and learning and growth perspective. Primary data collection was used to measure customer satisfaction in customer perspective and employee satisfaction in learning and growth perspective, and the rest used secondary data collection. Analytical Hierarchy Process was used in weighting process on each perspective and its variables. The standardization is needed to create a standard scale of each variable that being used. The standardization was done by using Snorm. Populations of this research were customers and employees of PT. BankJabarBanten, and the sample was 400 customers and 100 employees of PT. Bank JabarBanten.
The research result shows that PT. Bank JabarBanten obtained the final score at 82.45, which is categorized as good performance. In the future, this score can be a standard for PT. Bank JabarBanten if similar research occurs.


Test of Arbitrage Pricing Theory: Evidence from Indonesia

2

Pages 181-195
Winarto Jacinta

Abstract

This study uses quarterly data, from March 2009 to December 2013 on the 25 liquid stocks listed in the Indonesian Stock Exchange. The data are collected from the Indonesian Capital Market Directory and from the Indonesian Central Bank. The aims from this study are to investigate whether variations in stock returns are sufficiently explained by the Arbitrage Pricing Theory (APT). To achieve this objective, the study utilized four variables. In addition, the study uses prespecifying macrovariables approach and added gold price as an independent variable. The procedure used a two stage regression. The results indicate that the APT model is quite robust and only inflation and exchange rate have significant and negative effects on the variations in the stock. The theoritical contribution is developing APT which is right for Indonesia and the practical implication is an information for the government to make a policy based on the significant variables and for the investor to be able to consider what factors affect the return share and to prepare to overcome the effect.


Customer Loyalty Determinants for Full Service Airlines (Fsa)

2

Pages 196-206
Reni Heviandri Riandarini, Ujang Sumarwan, Kirbrandoko, Lilik Noor Yuliati

Abstract

A very competitive market in the Indonesian commercial airline industry, where lots of airlines provide similar flight packages, have caused customers to easily change from flying with one airline to flying with another airline on different occasions. An airline‟s public image is one of the variables that plays an important part indifferentiating one airline with other airlines. Service quality, product prices, and customer satisfaction are the main foundations in building a company‟s public image, which are then, leads to customer loyalty. By using Structural Equation Modelling (SEM), this paper tests the causal construct connections between service quality, ticket prices and customer satisfaction towards Full Service Airline (FSA)‟s public image, as well as their customer loyalty. The research conducted for this paper shows that service quality and prices are affectingcustomer satisfaction. A positive customer satisfaction also resulted in a better public image among passengers towards the airline. Compared to the ticket prices, service quality actually has a higher effect concerning customer satisfaction. Service quality also has an effect on FSA‟s public image. This service quality‟s effects on public image are much higher and more significant compared to the effects towards customer satisfaction. Moreover, this research found that FSA‟s public image is not affecting their customer loyalty.


Q Methodology as Innovative Research Method in Knowledge Management

2

Pages 207-213
Dr. Sumayya Banna & Dr. Andri Ottesen

Abstract

Knowledge management for the provision of health information services is an under-developed field of research and therefore needs to be informed by applied research. The current study was conducted with healthcare professionals and general public in Australia to capture and distil their views in regard to a developing a web-based information service. Given the complex and dynamic context of healthcare sector, there is still a challenge in understanding the process of knowledge management in the healthcare environment. This research explores the use of Q methodology as an integrated and practical approach to the acquisition and sharing and creation of knowledge in an organizational health context. The aim is to scope the relevant issues to the problem at hand, which is to maintain and innovate better web based health care information system, from wide selection of stakeholders (qualitative). The second step of the process is to sort, group, rate and priorities these issues (quantitative), in order to give the health care information system designers relevant information in order of importance. The use of Q methodology is somewhat established in several social research communities including psychology, political science and health research. The current manual method of concourse can be difficult in demanding environments, such as, health care services. Thus, this study uses a technology called Zing, which partially automates the concourse process, and thereby enhances and integrates the process of knowledge management.


The Role Of Marketing Environment Audit In Marketing Performance Through Index Of Services Marketing Excellence (Isme) In Bandung Stars Hotel

2

Pages 214-221
Likewati, W.O, Kartini, D, Ariawati,R and Sari, D

Abstract

The purpose of this paper is to explain the marketing performance of stars hotel in Bandung city– Indonesia through variables marketing environment audit (Kotler et.al 1977) in which their effects are mediated through variable services marketing audit known as Index of Services Marketing Excellence/ISME, (Berry,Conant and Parasuraman, 1991).The Population in this study consist of 73 hotels with various stars i.e 3 star hotels, 4 and 5 in the city hotel in Bandung. From this population 30 stars hotels ware collected ramdomly in which 15 of them are 3- stars hotel, 11 are 4- stars hotel and 5 are 5- stars hotels. Other than that, some informan were interviewed to formed a qualitative aspect of this study, one informan from each stars hotel and one from hotel organization in Bandung. To analyzed the quantitative data we used Partial Least Squares, using SmartPLS-2 and Maxqda-11 to anlyzed the qualitative data. The results of the study show that the influence of marketing audit services (ISME) to the hotel’s marketing performance is not significant, both variable in marketing environment audit significanly affect the marketing performance, but Macro Environment audit is not significantly affect the ISME, whereas task environment audit significantly affect the ISME. Thus there is no indirect effect of Marketing Environment to the marketing Performance. Our finding give a special case of ISME aplication to hotel industry proposed by Berry 1991which is used in services industry in general. The model proposed in this paper related to the work of Wu (2011) in that we use ISME in addition to enviromental variables. Other benefit from this study implied that hotels must conduct a regular evaluation of their marketing activities and strategies comprehensively, sistematicaly, periodicaly and objectively.


Competitiveness Strategy Model for Effective Organizational Structure of Higher Education in East Kalimantan

2

Pages 222-230
Apriani Fajar, Sangkala Yunus, Muhammad, Baharuddin

Abstract

This research aims to analyze higher education organization competitiveness strategy model in East Kalimantan. This is a deductive-qualitative research by data collecting through observation and semi-structure interview to the organizational strategy apex and its middle line in organizational plan. This research was conducted in three universities at East Kalimantan as the sample of governmental higher education organizations in East Kalimantan before the formation of North Kalimantan Province. The research focuses included the strategy formulation stages and the organizational transformation process. The process of strategies formulation that used in this study used Mintzberg’s flow configuration, then using strategic planning for nonprofit and public sector organizations model from Steiss. Assessment of East Kalimantan higher education organization’s competitiveness strategy formulation is done through an analysis of the SPACE matrix that resulting from the SWOT analysis. The research result showed that East Kalimantan Higher Education were not competitive in competition. This research also resulted in the implication of the concept of theoretic alignment model with the actual conditions which poured in strategic planning alternative models for the formulation of the organization’s competitiveness strategy that expected to be applied in order to maintain the competitive advantage of the East Kalimantan higher education organizations to become more competitive in the competition. Thus, the strategic management process of East Kalimantan Higher Education has to be addressed by focusing on the alignment between components in the organizational design, includes a structural component and a human component. In addition, there has to be an addition of strategy in the formulation of competitiveness strategy that has been used to erasing the restricting factors of competitive advantage that has possess by the organization. East Kalimantan Higher Education need to prepare their human resources including leaders, lecturers, academic and administration elements, and another supporting elements, especially from the quality aspect in order to reach it vision to be an international institution of higher education.


A Study on the Performance of Permanent Lecturers of Management Department in Private Higher Education in Bandung Indonesia

2

Pages 231-244
Fetty Poerwita Sary

Abstract

Lecturers’ Performance In Implementing The Three Responsibilities Of Higher Education Can Determine The
Overall Performance Of An Institution. Many Variables Can Influence Lecturers’ Performance Such As
Leadership, Organizational Culture, Job Satisfaction, And Motivation. Therefore, This Study Aims To Analyze
The Influence Of Head Of Department/ Study Program’s Leadership, Organizational Culture, Job Satisfaction,
And Motivation Either Partially Or Simultaneously On Lecturers’ Performance And To Recommend Lecturers’
Performance Improvements Hypothetical Model In Bandung.The Method Used Is A Survey Research. The
Sample Is 165 Permanent Lecturers Of Management Department Of 21 Private Universities In Bandung. The
Analysis Technique Used Is Path Analysis.The Study Concluded That The Lecturers’ Performance Of Higher
Education In Bandung Is Still Average. This Is Because The Implementation Of The Three Responsibilities Of
Higher Education Is Still Not Balanced. The Variables Of Leadership, Organizational Culture, Job Satisfaction,
And Motivation Simultaneously Or Partially Affects The Lecturers’ Performance. This Study Offers A
Hypothetical Model Of Development Of Lecturers’ Performanceand Recommendations. The Given
Recommendations For The Improvement Of The Lecturer’s Performance Are A Proportional And Fair Working
Time Management, Equitable Remuneration System, Planning Of Lecturers’ Scientific Expertise, And
Institutional Capacity Building.


Green Production of Batik Industry Based on MTS Model in Solo Indonesia

2

Pages 245-53
Taufiq Immawan, Marimin, Yandra Arkeman, Agus Maulana

Abstract

This study aims to contrive batik industry with the concept of green productivity because the more the damage to the environment due to activity companies that dispose of waste without being processed. Batik industry is one industry that produces waste and directly discharged into rivers. Clustering using k-means method and the result are 5 cluster based on type of batik production are Make To Stock (MTS), Make To Order (MTO), combination of (MTS-MTO), combination of Make To Order-Engineer To Order (MTO-ETO) and combination of (MTS-MTO-ETO). The economic aspect uses the SCOR method , while the aspect of environmental use the basis of a requirement of the Indonesia environmental ministry th 2010. The result of SCOR analysis shows that the responsiveness shows 30 percent of the target including a score that bad. Other score are Reliability 77%, Agility 97.5%, Cost 92% and Asset Management 72% from the target. While the analysis of the environment shows that the achievement of the COD 54.3 %, BOD 100 percent, TSS 8 percent, 37.7 % acidity , and temperature 100 percent.


The Test Of Gender Diversity And Financial Structure To The Cost Of Financial Distress: Evidence From Indonesian Family Business

2

Pages 254-264
Farida Titik Kristanti

Abstract

This article examine effect of Gender diversity, capital structure and price to book value to indirect cost of
financial distress as it applies to family business in Indonesia. Family Business are those business with
shareholder (single or family) owning more than 30%. Using a sample of Indonesian’s family Business that
listed in Indonesian Stock Exchange period 2009-2012 this study estimate these model through the ordinary
least square regression methodology, Used of size as control variable I have obtain results that gender diversity impact to the cost of financial distress in family business in Indonesia, furthermore financial structure and price book value does not impact to cost of financial distress. While if size not used as variable control, the results showed that gender diversity and leverage affect of financial distressed cost. This study prove that there is no asymmetric information in The Indonesian family business and the family interactions in the business making agency cost reduction.


Profitability and its Effects on Share Prices

2

Pages 265-274
Trenggana, Arlin F.M, Bowopoernomo, Hery

Abstract

Investors generally prefer the company trusted and have high profitability, so the purpose of this research was to
look at how much influence the profitability of Share Prices in a Public Bank Persero (State-Owned Enterprises
The Government / SOEs). Profitability is represented by the return on assets (ROA), return on equity (ROE),
and earnings per share (EPS). The data used are secondary data derived from the financial statements for the
period 2009-2013. The panel data is used as a tool of analysis, with the result that the profitability of both
simultaneous and partial has no effect on the Share Prices, because each has a value of Prob > 0.05. The
adjusted R-squared is 0,085263 which means profitability only affects 8,52% share price, while the remaining
91,48 were influenced by other factors not examined.


Design Control Procedures Nonconformity, Corrective and Preventive Action Under Clause 8.3, 8.5.2, 8.5.3 Of Iso 9001: 2008 And Clause 4.5.3 of Iso 14001: 2004 At Cvgradient Using Business Process Improvement Method

2

Pages 275-282
Widaningrum,Sri,Iqbal Muhamad,Lubis Marina Yustiana,Soeryadini Pratya Poery Khalidah Hana

Abstract

CV Gradient is a company engaged in the manufacture of spare parts of motor vehicles. In the management of
the company there are requirements that must be fulfilled, namely ISO 9001: 2008 and ISO 14001: 2004.
Currently CV Gradient already has a standard document ISO 9001: 2008 and ISO 14001: 2004. Both of these
standards will be used in the CV gradient so that the company is managed by standard and fulfill stakeholder
requirements. The use of two documents ISO 9001: 2008 and ISO 14001: 2004, in implementation it creates
inefficiency that needs to combine two standard documents.This paper describes how to design control
procedures nonconformity, corrective and preventive action by clause 8.3, 8.5.2, and 8.5.3 in ISO 9001: 2008
and clause 4.5.3 in ISO 14001: 2004 and perform improvement procedures using Business Process
Improvement method. The next stage is to improve procedure Incompatibility Corrective Action and Preventive
Action. Improvement procedures performed in two stages, the first stage perform activity analysis to identify
value added of each activity, so the results of the analysis of activity are any activity in the process can be
grouped into RVA (Real Value Added), BVA (Business Value Added), or NVA (Non Value Added). Activities
are included in the group NVA will be eliminated, which is included in group activities BVA will be minimized,
and the activities included in the RVA group will be simplified..The result of improvement using Business
Process Improvement method is the control procedures nonconformity, corrective and preventive actions are
effective and efficient based on Quality Management System ISO 9001: 2008 and Environmental Management
System ISO 14001: 2004.


The Analysis of Perception of Useless, Ease, Social Influences, Trust and Cost and the Effect on The Interest of Using the Online Transaction by Smartphone

2

Pages 283-292
Mustikasari Ati1, Widaningsih Sri

Abstract

Indonesia became one of the main targets of the smartphone manufacturers, because in addition to the high number of population, the nature of consumers also tend consumptive, always follow the development in technology, as well as the increased of needs to unlimited Internet access such as access for social media, browsing and online transactions. This opportunity is captured by one of the e-commerce businesses, X.com, whichat first only focused on its main website, but then develop a mobile version, m-commerce with the aim of making the consumer more easily access the X. com in smartphones. The purpose of this study was to examine factors such as perceptions of usefulness, perception of ease, perception of social influences, trust, and costs affect interest in using m-commerce applications on smartphones.This study is a replication and development models of the Technology Acceptance Model (TAM) from a previous study by Wei et.al (2009). Data were collected by questionnaires given to the respondents. The respondents in this study is university student in Bandung who use the smartphone. Data analysis in this research is using path analysis, the variable X1 is perception of usefulness, X2 variable is perception of ease, X3 variable is perceptions of social influence, X4 variable is trust, X5 variable is perception of costs and the Y variable is Interests of use. The sampling technique were using purposive sampling.The results of this study is factors such as perceived usefulness, perceived of ease, risk perceptions and beliefs can influence the interest of using traveloka.com on smartphones.It also shows that those factorsinfluence Telkom University students in accessing Traveloka.com via smartphone by 71% and the remaining 29% are influenced by other factors not investigated in this study. So in the future we will try to include other the other factors. The influence of each variable is also proved, means that perception of usefulness, perceived of ease, social influences perception, the perception of trust and the expensewill affect the interestin using Traveloka.com on Smartphone.


Consumer Attitudes Analysis toward Green Product Sariayu Martha Tilaar and the Body Shop (Study on University Student in Bandung)

2

Pages 293-302
Nurafni Rubiyanti, Arry Widodo, Kiki Rizky Yulianti

Abstract

Many companies create and offer environmentally friendly products which are often referred to green product as a form of social responsibility and the impact of environmental incessant care issues. One of these products is cosmetic in which the sales increasing in Indonesia. From various kinds of cosmetic brand of green products, Sariayu Martha Tilaar and The Body Shop are the ones that first appear in Indonesia and remain consistent in implementing environmental awareness campaigns and environmental issues.
The purpose of this research is to determine how consumer‟s attitudes toward the two brands of green products by using the theory of attitude multiatribut fishbein. Sumarwan (2011: 180) explain that the attitude of consumers toward products are largely determined by the attitudes of consumers towards the attributes evaluated and determined by evaluating two things, which are the importance of product attributes and the believe of product attributes. This research used eleven attributes from Johri and Sahasakmontri (1998), sampling technique that used is non probability samplingthat involved 400 university students in Bandung as respondents. This research used a descriptive and analytical models multi attribute Fishbein attitude with Microsoft Excel data processing equipment and SPSS version 20.The results show thatgreen product Sariayu Martha Tilaar get a total score of 30.69analyzes of consumer‟s attitudes that go into the category of a positive attitude and green product The Body Shop get a total score of 35.27 analyzes of consumer‟s attitudes that go into the category of a very positive attitude.


Factors Influencing Green Purchasing Behavior (Study on University Student in Bandung)

2

Pages 303-313
Arry Widodo, Nurafni Rubiyanti, Tiara Nandary

Abstract

The activity to increase awareness in green living is showing a progress in Bandung. The phenomenon shows that university students also participate in some environmental activities. The purpose of this research is to investigate whether these university students in Bandung support green purchasing behavior or not. This research used 7 influence factors of green purchasing behavior theory from Kaman Lee (2008). They were social influence, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility, perceived effectiveness of environmental behavior, and concern of self-image in environmental protection. This research would identify those influence factors of green purchasing behavior of university students in Bandung using convenience sampling. The research took 400 university students in Bandung to be respondents. The research used quantitative method and the data was statically analyzed by multiple regressions. The results of this research were as follows: (1) social influence, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility, perceived effectiveness of environmental behavior, and concern of self-image in environmental protection simultaneously affecting green purchasing behavior by 36,8%; (2) It was concluded that only social influence, environmental attitude, perceived seriousness of environmental problems, and perceived effectiveness of environmental behavior had significant affected green purchasing behavior partially.


Entrepreneurship Knowledge, Training Home Industry, and Attitude towards Entrepreneurial Intention Enterpreunership

2

Pages 314-325
Dr Endang Ruswanti

Abstract

The problem in this study have not been finding the right model of entrepreneurship education and can motivate students in entrepreneurship. This research is a case study model of entrepreneurship education in University of Esa Unggul. Findings Purwanti (2014) in the training of home industry became the most important factor in student preferences, followed by extra-curricular and face to face lectures. For most applications preferred entrepreneurship is creating a new business and the least preferred is a case study. However, the number of students learn entrepreneurial less comparable with the success that has been achieved University. The purpose of this study examines the effect of entrepreneurial knowledge, training home industry towards entrepreneurial attitudes and intentions. Purposive sampling techniques that students who have followed the entrepreneurship courses, a number of 119 respondents, 54 women and 65 men, aged between 19-24 years. The results showed that the entrepreneurial knowledge, training home industry influence on attitudes and intentions student entrepreneurship. Contributions to the University so that subjects of entrepreneurship should be added to the home industry training, motivating students to develop skills confidence of home industry makes processed snacks, attitude and intention to prepare to become entrepreneurs. This model is expected to be a model of entrepreneurship education at the other universities in Indonesia.


Green Marketing Strategy Analysis to Brand Trust Through Marketing Mix Approach (Study on the Body Shop Users in Bandung, West Java)

2

Pages 326-334
Suryawardani Bethani,Wulandari Astri,Husnul Hanifa, Fanni

Abstract

Many disasters that recently occurred in Indonesia nowadays, have made the society become more aware of environmental protection, not least in the world of business. Increasingly fierce competition makes companies vying to create products that are safe and environmentally friendly, this company’s strategy is called the Green Marketing Strategy, which is a potential strategy to win the competition.This study aimed to analyze the effect of the application of Green Marketing Strategy to Customers Brand Trust in choosing The Body Shop cosmetics. Data collection methods in this study is using the survey method through questionnaires. The population of this research is The Body Shop Cosmetics Customers in Bandung, West Java. Sampling technique using in this study is purposive sampling. Data processing and hypothesis testing is by using multiple regression.The results of this study are expected that the price, product, place and promotion variable of green marketing concept effect on consumer trust in brand selection. The Body Shop must maintain consumer trust to remain all their product that has the concept of green marketing and The Body Shop needs to pay attention to the quality of products to compensate the higher pricing strategy.


Modelling of Poverty Panel Data in Java with Spatial Durbin Model

2

Pages 349-356
Agusti Rakhmi, Djuraidah Anik

Abstract

Poverty is a key issue in Indonesia national development. According to Statistics Indonesia (BPS) in 2012, more
than half of Indonesia’s poor are concentrated in Java (55.33%). Studies of poverty is part of economic study
that in recent years concern to the spatial econometric using panel data. However, most of those studies are still
limited to the spatial dependency in the dependent variable that called Spatial Autoregressive Model(SAR). In
fact, the spatial dependency can also occur in the independent variables. The solution for this problem is by
using Spatial Durbin Model (SDM). The objective of this research is modeling panel data of poverty rate of all
regencies/municipalities in Java in 2008-2012 using the SDM, with two types of spatial weight matrix:queen
contiguity and inverse distance. The result shows that the SDM with fixed effect using the inverse distance
weight matrix has the smallest AIC, and the largest R-square (76.63%). It is better than SAR with fixed effect
model. The significant indicators that affect the povertyrate in Java are: spatial-lag of poverty rate; Human
Development Index (HDI); Unemployment Rate (UR); spatial-lag of HDI; and spatial-lag of UR.


Entrepreneurship Innovation Strategy in Business Communication: A Case Study in the Achievement of Growth Pt Edu Media Komunika

2

Pages 357-378
Muhammad Sufyan Abdurrahman, Rah Utami Nugrahani

Abstract

When there is a change in the business structure of communication and mass media in Indonesia, the original
constraints of the entrance (entry barrier) complex and tiered especially during the Orde Baru era, then the post-Reformation in 1999 became accessible to anyone, then the business was born the mighty tight competition
(hypercompetition).On the other hand, when the urgency and the use of science communication and entrepreneurship in Indonesian society in recent years rose sharply, it is necessary to the proper application ofthe medium, so that the benefits of both these sciences are increasingly widespread.Therefore, in order that the company exists to compete and especially expanding the growth of the business and science, so communication
businesses should deploy strategy all fronts, including application of entrepreneurial innovation strategy.This
innovation strategy, at least by PT Edu Media Komunika throughout 2014, had proved to be able to create added
value, update the product / service, the update process, and update marketing innovation, which then creates a
significant increase business performance and capabilities birth-new portfolio companies.This study was able to
explain entrepreneurial innovation strategy could provide a strategy for the business enterprise communications
through the discovery of new knowledge; Improving existing products or services; and Finding different ways
of providing more goods and services with fewer resources).


Track: Social Sciences and Humanities

A Study into the Effects of Preschool Education on the Emotional Skills of First Graders

2

Pages 379-388
M.L. Fowzul Ameer

Abstract

Agro forestry is an integrated approach of using the interactive benefits from combining trees and shrubs with crops and/or livestock. Agro forestry has an important role to play in the research area both for food and wood security and the conservation of the environment. The main objective of research is to Identify the problems which farmers facing, when they are practicing agro forestry system. Agro ecological information of plant composition and structure was collected through inventories and participatory maps depicting management zones (area allocations to specific uses and management), general topography and plant location and use. The Agro forestry Program has generated much information about tree integration on farms. This knowledge needs to be shared with the end users.


Entanglement between Visitor and Attractions through Sensory Experiences Perspective in the Context of Cultural Heritage Tourism

2

Pages 304-314
Mohamed A.H Milad, Ross Irnawaty Ibrahim and Samiappan Marappan

Abstract

The present study is an attempt to build a new statistical model to forecast the value of imports in Malaysia. The study will use regression, time series, and a composite model (combining of egression and time series) methods. According to the data available, the time frame for this study will be determined by using monthly data covering the period between 1990-2010 (a period building model) and the period between 2011-2013 ( as a period for testing the predictive ability model proposed ). The study will be limited to six variables which are the exchange rate, average tariff tax, average sales tax, producer price index, value of exports and the value of imports in the previous time period. The study is of great importance in helping of Malaysia in drawing policies for imports in general, and particularly imports of machinery and transport equipment, and crude materials, as the proportions spent on total imports of machinery and transport equipment and crude materials were respectively 56% , 3% of the total value of imports in Malaysia during the study period. The current study considers utilization of probabilistic forecasting methods in the decision–making process which reflects the level of uncertainty in future demand forecasts.


Implementation Model of Mlearning Based Discovery Learning on Teacher Education

2

Pages 389-402
Abd Rahman, Nur Hidayah, Khalifah, Zainab, Ismail, Hairul Nizam

Abstract

The evolution of visitor studies for the past 20 years has developed into a contemporary orientation towards individual travellers, involving their inner feelings towards tourism destination and its attractions. However, there is still a limelight in the current research that shows the quality of visitor experience in terms of cultural heritage tourism, comprising the five senses (visual, auditory, olfactory, tactile, and gustatory). In addition, previous studies have found that visitors will create a distinctive image and form a unique experience towards the cultural heritage tourism through their sensory experiences. In Malaysian context, alongside the wealth of multi-ethnicity (different cultures and customs) and values of unique architecture and history, Melaka and Penang have been recognized as part of the UNESCO World Heritage Site (WHS) in 2008. Due to this, this branding will trigger visitors’ decision-making to explore the historical and cultural values in Melaka and Penang. Thus, the beginning of this paper discusses the problems and issues relating to the tourism research involving sensory modes, including a review of previous studies relating to the human senses which encompass the concern of the research, the methods that have been applied (qualitative, quantitative, and eclectic methods) to form better findings through the stimulation of senses and the implication for the sensory studies. Then, discussions followed by looking into those problems and issues in the context of Melaka and Penang UNESCO WHS and the elements of sensory experience’s study which consists senses, behaviour, and quality experience. This paper has drawn the importance to study the sensory experience which it can contribute to the body of knowledge on the corporeal experience of cultural heritage tourism. Furthermore, this study will develop an impressive image especially from the marketing point of view towards the cultural heritage attractions relating to sensory experience at Melaka and Penang UNESCO WHS.


The Important of Balance Diet to the Human Capital Formation on Physical and Mental Fitness

2

Pages 403-410

Abstract

In order to achieve developed nation status, first class mind of human capital is an important asset to the country. In moving towards an era of globalization and modernization, human capital should be knowledgeable, confident, dynamic, innovative, creative, as well as physically fit and active. Balanced diet can have a positive impact for productive workforce and meet the criteria of the first class minds which are working agility, accuracy of work and employment success. That is why high income, good health and the formation of values and good habits will give prosperity to one’s life. Thus, a lifestyle and a balanced diet is one important element in maintaining the health and vitality of human capital. Physical and mental human development was also influenced by the type and pattern of their diet. A balanced diet is a practice that is important for maintaining mental and physical health for a long time. Apart from maintaining mental fitness, healthy diet can also prevent individuals from chronic diseases such as diabetes, obesity, diabetes and heart problems. Therefore, this paper discusses the important of balanced diet on human capital formation covering aspects of physical and mental fitness as well as forming a community of excellence in education and social lifestyle. In this study, research will be conducted by using an observation in the defined population, as well as survey with questionnaire that will be distributed to students at four technical universities in Malaysia. It is hoped that this research study could serve as a guideline for university students in managing their diet style, hence, constitute a vibrant human mental and physical labor to meet the needs of first-class mind.


Soft Skills Construct for Architecture Graduate in Accordance with Industries Requirement

2

Pages 411-418
Padil Suhaili, Esa Ahmad,Mohamed Jamal Abidah Ainah

Abstract

In line with the requirements of the job market, implementation of soft skills according to the field of study is important in order to help graduates understand and apply soft skills in the workplace. Construction industry is one of the major industries that affect the development of a country. The emphasis of soft skills aspect among architecture’s graduates is one of key elements in producing graduates who are competitive, efficient, durable and flexible when dealing with situations in the workplace. However, employers nowadays are dis-satisfied with the quality of graduates that not meet the requirements of the current job market thus become one of causes for incompetence graduates. This was proven bythe number of unemployed graduates in Malaysia especially for architecture’s graduate that still high despite the increasing of job vacancies.One of the main reasons for this issues arise because of a mismatch between the elements of soft skills required by employers and soft skills possessed by graduates. This study aims to identify the constructs of soft skills for graduates of diploma in architecture in Malaysian polytechnics according to industries requirement based on literature review. Seven constructs of soft skills for architecture’s graduate was listed including communication skills, negotiation skills, environment awareness, self management, problem solving, critical thinking and creative thinking. The importance and needs of soft skills in producing highly skilled architecture’s graduates will also be discussed.


A Discussion on the Risk Management of Outdoor Education : Literature Review

2

Pages 419-426
Abidah Ainah, Esa Ahmad, Suratman, Padil Suhaili

Abstract

This paper discusses risk management in outdoor education to provide and ensure a safe environment for each event. Risk is the primary element that is applied in a outdoor education programs specifically for human physical and mental potential. It is driven by the emergence of a number of issues such as the occurrence of accidents in outdoor education. However, there are some organizers who failed to control the element of risk in outdoor education program due to their negligence, site activity which is not secure and low quality coaching. Indirectly, this will cause various effects that will lead to the termination of a number of outdoor education programs that has been available to be completed. Outdoor education should be used as the main medium for educating students, educators and administrators about the techniques of dealing with risk in outdoor education program such as the United States, Great Britain, New Zealand and Australia make outdoor education as the main medium for educating the public about the safety of the nature. Risk management in outdoor education is very important in a balanced human development and harmony as outlined by the National Education Philosophy (Philosophy of Education). Risk management has become an awareness in the management field but it is not given the widespread understanding of when, how, where and who should be held responsible. Risk management is also defined as an area of activity that wants to eliminate, reduce and control the risks in general and to improve the benefits and avoid harm from risk. This study aims to identify the constructs of risk management in outdoor education based on literature review. Interests and needs of risk management in outdoor education in producing knowledgeable students also will be discussed.


Implementation of Harmonize Elements in Modern Urban Housing Development

2

Pages 427-435
Mohd Zul Fahmi Zahari, Radzi Ismail, Mohd Wira Mohd Shafiei, Ilias Said, Fazdliel Aswad Ibrahim

Abstract

In modern trends, human needs, harmonize life without crime in their housing area. Currently, people are very concern about their safety all the time. Nowadays crime was increasing coexists with the nation’s population and its as part-time and full-time job for those are life without human value and desperate to get the money. The most desirable life for the community should be both mentally and physically. There is a basis of existence of their lives. Harmonize refers to the happiness of life. Harmonize also defines as doing well with everything in their mind without any interference. This paper examines on the harmonize criteria of housing development in urban areas by applying the security and safety elements in the projects. Method of study in this research is by reviewing the recent researchers in developed and developing countries. This study found that four main components in harmonize of housing development areas, there are; security and safety, facilities, garden meeting, and community cooperation. The first element in harmonizes is security and safety that related to the planning and design of any housing development. That element becomes main objectives of this study. The elements under security and safety are natural access control, natural surveillance, and territorial reinforcement. The implementation of all elements of the finding will improve the quality of life, productivity, and also to unify the human community. The finding most is suitable for developers, practitioner, housing community, house buyers, and academia in modern urban development to look into deeply the harmonize elements in their housing development area.


Creativity and the Tendency of Choosing A Career as an Entrepreneur Among Metro Polytechnic Students in Malaysia

2

Pages 436-444
Jailani Md. Yunos, Sri Sumarwati, Fauziah Abdullah

Abstract

Entrepreneurship is a key driver in the economic development of a country. Creativity is closely related to
entrepreneurship because to succeed in running a business, an entrepreneur must be creative. Linked to this,
students are assets for any country on improving the country’s economic progress. Therefore career choice is
important because it is associated with life in the future. Involvement of creative graduates in entrepreneurship
can be a career boost to the industrial development. The purpose of this research is to investigate the creativity
and the tendency of choosing a career as an entrepreneur among METrO Polytechnic students in Malaysia. A
total of 42 third semester METrO Polytechnic diploma students were selected as research samples using random
sampling method. The research instrument contains questions that have been modified from TTCT to identify
the level of creativity and other questionnaires to identify the level of tendency on choosing a career as an
entrepreneur. The data were analyzed using frequency, percentage, T-Test and Pearson correlation, then was
performed with SPSS version 16. This study found that the level of creativity and the tendency of choosing a
career as an entrepreneur among METrO Polytechnic students were at the moderate level. In addition, male
students are more creative and more likely to choose a career as an entrepreneur than female students. The
results show that the exposure to entrepreneurial career by informal subjects/course does not necessarily affect the tendency of a student to become entrepreneur. This study also shows that there is a significant relationship between creativity and the tendency of choosing a career as an entrepreneur. In conclusion, the results found that an increasingly high level of creativity among METrO polytechnic students will also increase the high level of tendency on choosing a career as an entrepreneur and vice versa.


How E-Zakat Has Changed the Way Muslims Pay Their Zakat in Indonesia

2

Pages 445-448
Minda Indrani ,Sagi Sagara

Abstract
Nowadays everything is surrounded by information technology (IT) or better-known as the „Internet of Things (IoT).‟ This increasing trend has impacted all part of our lives – including zakat collection. Zakat is supposed to promote the welfare of all people but it is not what happens in reality. Two obstacles that hamper Muslims to settle their zakat are; first, whether or not their zakat will be given to the right people (poor and needy) which gives rise to the issue of accountability and second, the easiness of paying zakat. This paper aims to reveal the viewpoint on E-Zakat implementation that has changed the way Muslims pay their zakat, in this case is zakat al-fitr and also the impact that it has on modern society. We sincerely hope to be able to contribute our findings to parties involved with E-Zakat which are: banks, academicians, the giver, the recipient and Muslims in Indonesia.

Smoking on Campus: A Review of Communication among Students Smoker

2

Pages 449-452
Rita Destiwati

Abstract
Campus is a place that is used as a teaching resource. This place is a sacred place of the terms with different rules, to be obeyed. One of the rules that are made is to provide rules banned smoking on campus. The research was conducted among students Telkom University using qualitative methods, by making the question of how students view the smoker to this rule. How is th t done when they are not desperate to smoke, what is done by the student to fulfill the desire of smoking? The results stated student looking for an alternative to with stand smoking with eating candy, or done by going to the shop and also to the cafeteria. There also were asked permit and out of the classroom and find local smoking area. In addition, there are students who refrain from smoking. Unable to stand the desire of smoking there is doing to cafeteria or the bath room or in t he toilet. Or there is also a desire to channel smoke with an other activity or if not stand also went to boarding. If not bear to smoke some are asking permission to people around and suggestionsurge to smoke again.

Towards Predicting the Walkability of Pedestrian Rail Commuters in Kuala Lumpur Conurbation

2

Pages 453-470
Mokhlas Hasmi1, Hamid Norlida Abdul, Tan Peck Leong, Mustafa Masria, Sham Rohana

Abstract
The issue of climate change and global warming has brought significant impact on human lives. One industry that contributes to the present global warming is the transportation industry. The increase in the demand for travel in urban areas has led to the increase in the number of private vehicles thereon leading to the further increase in the amount of greenhouse gas emissions particularly that of carbon dioxide (CO2). In line with this and towards increasing the public transport patronage, there need to be more focus on a more environmental-friendly form of transportation. For the pedestrian commuters who walk to the rail stations and continue their work trip by rail, good quality walkways and weather also play an important role towards influencing their travel decisions and their willingness to walk. Accordingly, the main objective of this study is to measure the extent of the relationship of physical environment, weather, safety and the rail level of service to the walkability of rail pedestrian commuters to transit station. This cross – sectional study examines the travel behaviour of the commuters who walk from their apartments to the commuter stations located within the Transit Planning Zone (TPZ) area of the Kuala Lumpur Conurbation (KLC). By conducting a purposive sampling on 301 respondents and through regression analysis, the study found that rail level of service makes the largest impact on walkability followed by weather, safety and last physical environment. Only rail level of service was a significant predictor of the walkability. It is hoped that with these findings, the planning of the future TPZ concepts will allow a better incorporation of the needs of pedestrians and its influence on the demand of rail services thereby leading to a more sustainable and integrated form of transport system.

Identification the Quantity of Student’ the Effectiveness of Theistic Spiritual Counseling in Improving Students’ Intrapersonal Competency

2

Pages 471-476
Iip Istirahayu, Samsu Yusuf

Abstract
The aim of this research is to examine the effectiveness of Theistic Spiritual Counseling in improving students’ intrapersonal competency. The approach used in the research is quantitative with quasi experiment method with non-equivalent group design by using pretest-posttest. The research was conducted by doing preliminary study, pretest, giving intervention of theistic spiritual counseling in four times session, posttest, and analyzing the data. The result from preliminary study of intrapersonal competency toward 314 students shows that 214 of them are in average category. Then 47 students are in high category, the rest of them, 53 students, are in low category. Theistic spiritual counseling is effective in improving almost all of the aspect of intrapersonal competency student, except to the indicator of conscious of suffering feeling, create the situation for filling own need, own accepting as capable person, and own accepting as righteousness person.

A Case Study of Classroom Seating Arrangement to Promote Students Communication Interactivity in Telkom University

2

Pages 477-482
Lucy Pujasari Supratman

Abstract
Telkom University has many facilities to support teaching and learning activity at class. The facilities are wide space classes, projector with its screen in every class, air conditioner, writing pad chairs, CCTV and Wi-Fi internet connection. Beyond the complete facility, the amount of students in each Communication Department class is forty students. So, it needs the strategy for the lecturer to make the material he/she delivers effective to the students. I found that the seating arrangement is an effective strategy to make the students involve in teaching and learning process. I took my own class to adapt this seating arrangement for doing this research. I use descriptive case study to analyze a class of Communication Management at Second Semester in Communication Department, Telkom University. The observations run for Two Months (January 2015-February 2015) with Three Hours of Credit Semester each week. The result found that students progress were very active in delivering their ideas. They could see their friends’ expression about a topic to be discussed. The lecturer could also directly see students’ responses on giving feedback of lecturing. Seating arrangement was made into three cycles: Big Circle Seating Arrangement – Small Circle Seating Arrangement – Army Row Seating Arrangement.

A Study of the Effectiveness of Management Development Program

2

Pages 483-494
Endah Nuranaini, Aji Hermawan, Aida Vitayala Hubeis, Nurmala K. Panjaitan

Abstract
The purpose of this study was to analyze the effectiveness of MDP training focused on: (1) analyzing the effect of training in the classroom (in class training = ICT) to the training project assignment (action learning = AL), and (2) analyzing the effect of MDP training on individual performance. The object of the research used in this study is a company that has developed its human resources through management development program (MDP). The data used in this research is secondary data obtained from the results of the participants during the training. The approach used in this study is the approach to quantitative analysis of secondary data such as the results of the evaluation during the MDP training. The data were then analyzed using SEM-PLS Smart software. The findings of this study indicate that ICT had a significant positive effect on the AL, while ICT and AL did not have an effect to the individual performance (IP). The most indicators reflect ICT is a comprehensive score, i.e. a score that indicates the ability to analyze. And the value of implementing an indicator that gives the largest contribution in measuring AL variables. The benefit of this research, in practice, can be used as a reference company in conducting the MDP training.

Lecturers Perception of the Soft Skills of Engineering Students in Malaysian Polytechnics

2

Pages 495-502
Esa Ahmad, Padil Suhaili2, Hassan Suria Sindhi Shariati

Abstract
Soft skill is one of the skills needed by graduates to be effective and efficient as the preparation to joining the working environment apart from technical skills. Lack of skills among graduates reported as a reason for employers uninterested to hire them. Therefore, this study was conducted to explore the application of soft skills of engineering students in Malaysian polytechnic based on lecturers’ perception. Questionnaire was distributed to 475 lecturers from selected polytechnics and was analysed using descriptive statistics. Finding show that soft skills level of engineering student was high and lecturers state that teamwork skills was the highest soft skills applied by students. This study also found that there is no significant difference of soft skills level of student based on engineering courses and region.The high level of soft skills applied by engineering student should be maintained to increase the employment rate of engineering graduates.

“The impact of New Media on Child Socialization” Applied Research on basic Education Schools in Muscat Governorate–Sultanate of Oman

2

Pages 503-525
Dr. Emad Farouk Saleh,Dr. Anwar El-Rawas

Abstract
” The impact of New Media on child socialization”Applied research on basic education schools in Muscat–Oman.The problem of the current research represents an attempt to identify the positive and negative effects of New Media on the socialization process of the Omani children through a number of core dimensions: language, identity, values and religious practices. Also the research included some main concepts such as: new media, Internet, social networks and socialization as well as some sub-concepts such as: language, identity, values and religious practices. The research aims to identify the impact of the New Media on the socialization process of the Omani children. This is an exploratory research. It depends on the descriptive method, and uses a social survey questionnaire administered to a sample of 270 pupils from 9 primary schools in Muscat.Finally, the research is expected to come out with some important findings concerning to the impacts of exposure pupils to New Media on the basis of which the research will make.

Implementation of Public Policies in Female- Single Parent with Disability: in the Perspective of Social Innovation in Public Sector

2

Pages 526-530
Ika Nugrahaeni, Hendrati Dwi Mulyaningsih

Abstract
According to the Center for Data and Information (PUSDATIN) Ministry of Social Affairs in 2009 the number of persons with disabilities as many as 1,541,942 people. However there has been no specific data on women with disabilities. Infact , women with disabilities are mostly single parents and live in poverty. In everyday life they are seen as the inferior, marginal and minority people and dicriminated againts among others of being their condition. They also close to the stereotype as single parents by negative labeling, sexual harassment and violence. Regarding with gender equality and disability, Indonesian government has already concerned about it and made policies in the form of regulations. These regulations are Act number 4 of 1997 on Persons with Disabilities, Act number 19 of 2011 on the Ratification of the Convention On The Rights Of Persons With Disabilities (CRPD), West Java Provincial Regulation number 7 of 2013 on the Implementation of the Protection of Persons with Disabilities. Problem identification in this research is achieving social functioning by government and how the implementation of regulations on disability in improving social functioning of single parent dissabled women. This study is using qualitative approach for its methodology research. This research aims to identify and assess the living conditions of women with disabilities which are single parents in fulfilling the needs and rights of disability as set out in the regulations on disability. The research location is in the city of Bandung. Data collection is using in-depth interview techniques and literature study. Conclusions of this research show that despite government efforts to give attention to the society especially dissabled people by providing regulations and policies , however its implementation has not been touched to the whole society, and even found many government assistance programs that are not targeted. For example, the issue of rights and fulfillment needs of female- single parents with disabilities have not appeared or exposed on the surface as an important issues to be considered. Official social worker under Ministry of Social Affair has already assigned to help society to achieve social functioning. Hence in this case there are some limitations of these official social workers as the representative of government in disseminating the government program such as in this issues.

Track: Physical Life and Applied Sciences

The Three Tier-Test for Identification the Quantity of Students’ Misconception on Newton’s First Laws

2

Pages 531-537
Yudi Kurniawan, Andi Suhandi2

Abstract
The aim of this paper is to reveal number of students who have misconceptions on Newton’s First Laws. The Newton’s First Laws concept distributed to five sub-concepts. This research was a descriptive research with the sample has taken by purposive sampling technique. In order to reach the goal, the student must answers the question (in three-tier test format) about Newton’s First Laws on the answer sheet.The students’ answers analyzed with an adaptation of normalized-gain and classified in the three categories (low, medium and high).The result had shown that the highest quantity of students’ who had misconceptions is when a passenger is sitting on the seat in the rest bus and suddenly the bus give an acceleration, so the body of passenger is tend to the backward that caused a backward force. The finding of this research could be prior data to the next researcher to find its solution or to find its causal.

Bark Ph as A Factor Affecting Number of Algal Density of Epiphytic Terrestrial Algae in Putrajaya, Malaysia

2

Pages 538-547
Ihsan Alwi, Asmida Ismail,Siti Khairiyah Mohd Hatta,Faeiza Buyong,Norashirene Mohamad Jamil,Norrizah Jaffar Sidek,Noor Akmal Wahab7,Ahmad Ismail

Abstract
Epiphytic terrestrial green algae normally favour an environment with higher pH level. Air pollution in the atmosphere contribute to alter the bark pH and provides a better medium for algal growth. High sorption capacity of the microalgae makes it easy to accumulate atmospheric pollutants in their cells immediately. Habitats of epiphytic terrestrial algal are mostly characterized by aridity, and/or levels of temperature and light intensity. Bark pH of the tree surfaces has been considered as one of the most important factors affecting the community structure of corticolous biocells. The present work were designed to assess the effect of bark pH towards the number of algal cells inhabiting 15 standing trees from the sampling station located in the Central Region of Peninsular Malaysia, Putrajaya. Several methods were conducted including field sampling, algal quantification, algal identification and measurement of bark pH. The study revealed that the density of epiphytic terrestrial algae were found to be significant with the bark pH (p-value= 0.001). This positive correlation (r-value= 0.762) showed that bark pH does play an important role in the health of algal cells. The algae are believed to be able to tolerate with higher bark pH. The alkaline bark pH helping in the alteration the microalgal composition. As a conclusion, bark pH positively affect the algal density of epiphytic microalgae.

Land Productivity and Cost Production of Food Crop Farm as Land Institutions and Farm Environment in Sub Watershed Upstream Solo Indonesia

2

Pages 548-570
Suwarto, S. Anantanyu, Suwarto

Abstract
Production theory states that the productivity of farmlands is the same at every land institutions. However, another theory does not state so because of the optimal use of farm input may be different for each farmer based on the appropriate land institutions. This research aims to analyze the factors which influence land productivity and production costs in the food crops farm, based on land institutions and agricultural environment. The research was carried out through a survey and in-depth study of 112 families of food crop farmers, based on a census of farmers in a hamlet situated close to a reservoir, town, or market, and those in a different hamlet in the most upstream area of the River Solo, far from the town or market. By using a regression analysis, the results of the research showed that the land productivity of owner-cultivators is lower than the land productivity of other farmers. The production costs for food crop cultivation of owner-cultivators is lower than the production costs of other farmers. The production costs of farmers in the area relatively closer to the reservoir, town, or market are higher than those of other farmers.

Identification of Quantity Students’ Misconceptions on Hydrostatic Pressure with Three Tier-Test

2

Pages 571-575
Riski Muliyani, Ida Kaniawati

Abstract
The aim of this paper is to reveal the number of students who have misconceptions on Hydrostatic Pressure concept. These are fourmisconceptions founded in this paper. This research was a descriptive research and the sample has taken by purposive sampling technique. Therefore, all of students on the 9th grade in that school with the total numbers are 186 students has participate as sample. To achieve the goal, students’ has been to fill the questions about Hydrostatic Pressure in the three tier-test format. These answers hadanalyzed and calculated in percentage. The result of research is a description of quantity students’ misconceptions in the high categories on the magnitude of hydrostatic pressure is inversely proportional to itssurface area. Conversely, the lowest quantity of students’ misconception is the hydrostatic pressure on the communicating vessels are different because its depth different too. The result of this paper could be prior data for future researcher to decrease this quantity student’ misconceptions.

Track: Engineering and Technology Studies

Business Success through Relationship Marketing Identification of Red Chili Producers Based on the Six Markets Model

2

Pages 576-586
Joe E. Amadi‐Echendu

Abstract
Engineering assets feature across all industry sectors of human endeavour. A large scale engineering asset such as an airport will comprise a wide range of immovable infrastructure and plant, as well as movable components, equipment and systems. Such an engineering asset base encompasses extensive knowledge derived from many conventional or traditional academic disciplines, as well as knowhow from practice. This paper examines trends in education, certification, and research in the emergent multi-disciplinary endeavour of Engineering Asset Management.

Integrated Ground System Application Security System Framework

2

Pages 587-594
Nina Hendrarini, Febriadi santosa

Abstract

At this time the air transportation is needed. The number of flights due to meet the needs of the community must also be accompanied by keeping the flight performance. The situation is certainly supported by good cost management. Setting the air traffic reliable and accurate support aviation performance in order to increase the efficiency and effectiveness of the supervision . Software application as user interface electronic solutions enable to assist air traffic control . Therefore a web-based integrated ground system was created, in hopes of reducing the complexity of the work. This technology also has the vulnerability, such as opening the possibility of attacks on the security system. Hence, this paper proposes framework that can provide guidance in solving problems. In this paper was discussed about a case related to the role base security system is web applications crossite scripting attack that can be solved with specific mitigation techniques such as filters and verification, ending with validation.


Electromagnetic Field Radiation from TELCO Towers : Public Opinion and Non-specific Health Effects

2

Pages 595-601
Dr Adlina Suleiman, Dr Thor Teong Gee

Abstract

There has been increasing public concern on the effects of electromagnetic field radiation (EMR) from telecommunication towers (TELCO). These towers have been constructed in housing areas, school compounds, apartments, multi-storey shop-lot rooftops and within compounds of mosques throughout Malaysia and other countries. This paper will discuss four studies on public concern of EMR from TELCO towers that were conducted at Petaling Jaya, Taiping, Penang Island and Johor Bahru residential areas since 2008. There was one group of residents on Penang Island that was taken as a control group since they were not exposed to EMR from TELCO tower.This study found that the residents who were exposed to the EMR felt that the TELCO towers should be removed, the authorities should not have been allowed to build the towers; and residents would even move out of the area within the vicinity of a TELCO tower because they were concerned of the health effects.
The intention of this paper is not to dismantle TELCO towers in housing areas, instead it serves to create awareness on the health effects of EMR and to suggest a change in policy that would convince operators to reduce transmitted power from 20W/carrier to max 1-2 W in dense urban area or to observe a minimal distance of residence from cellular phone base stations that is more than 150 m.


Virtual Class using Web and Smartphone as Supporting Tool for Successful Computer Networking Course

2

Pages 611-616
Mia Rosmiati & Yahdi Siradj

Abstract
Teaching process is one of the crucial factors in education which is important for human being. However, most of the teachers still have difficulties in dealing with many learning styles as most of the students behave differently. This limitation generally comes up because teacher has limited time to deliver materials meanwhile materials that have to be delivered are way too much. This situation impacts the success ratio not reaching 100 %.This paper proposes Virtual class as a solution to that limitation especially for computer networking course at Telkom University. Virtual class is an e-learning platform that serves material outside the class that is accessed via web on mobile or desktop devices. Moreover, virtual class can expand the communication between students and lecturer outside the class using social media and blog.Virtual class is implemented as supporting tool to accompany students understand the course with android application as the gateway to the course web. The app is augmented with materials, quizzes, scores, allowing students to enjoy the lesson with their own learning styles efficiently and effectively. The result has shown that the virtual class has improved the students’ understanding about Computer Networking course which can be seen from questionnaire analysis. The questionnaire is used to picture the effectiveness of virtual class which resulting 89% satisfaction.

Mobile Electronic Nose Architecture for Beef Quality Detection Based on Internet of Things Technology

2

Pages 617-625
Dedy Rahman Wijaya1,Riyanarto Sarno

Abstract
Food Is The Most Basic Human Needs. One Of Popular Type Of Food Is Beef. Beef Is A Source Of Protein That Can Broke Easily If It Is Treated Improperly. The Poor Quality Beef Leads To The Poisonous Food And Health Problem If It Is Consumed. General Way To Detect Beef Quality Is Using The Sense Of Smell However That Way Cannot Be Relied On. It Is Because Human’s Sense Of Smell Is Easily Tired And Subjective Property. Therefore, In This Research Beef Quality Detection Instrument Using Mobile Electronic Nose (Molen) Is Proposed. Molen Concept Is The Development Of Conventional E-Nose. It Applies Sensing As A Service (S2aas) Paradigm Which Tries To Increase Conventional E-Nose Ability Thorough Mobile Technology Adoption And Wireless Sensor Network (Wsn) As The Main Key In The Internet Of Things (Iot) Technology. The Utilization Of Mobile Technology And Wsn As An E-Nose Sensor Gas Will Offer Scalability And Flexibility. Molen Architecture Has Been Defined In This Paper. It Consists Of Four Layers Such As: Sensing Layer, Network Layer, Cloud Layer And Application Layer. Each Of The Layers Has Their Own Specific Functions And Challenges.

Measurement the Level of the Knowledge Management System Implementation on People, Structure, Culture, and
Technology Factor Using Analitycal Hierarchy Process (AHP) Method at Telkom University

2

Pages 626-634
Ambarsari Nia, Arifanto Yogi, Kurniawati,Amelia

Abstract
Knowledge management system required by Telkom University to create business value and generate competitive advantage continuously. Igracias is a knowledge management system that used in Telkom University`. Igracias measurement is necessary for implementing of knowledge management system at telkom university can be an effective and efficient.Measurement of implementing knowledge management system has two stage. The first stage using Analytical Hierarchy Process (AHP), to see the weight of indicators priority of knowledge management system. The second stage is implementing knowledge management system was measured by Aydin and Tasci scale (2005).Based on measurement using greid klein matrix has show that the indicators used to measure tends to high impact, this means readiness indicators used have a major impact if it is not implemented. This research resulting the order of priority as culture, technology, people and structure. Aydin and Tasci scale (2005) concluded that Telkom university at second categories, which means not ready and still need some improvement.

Track: Health and Medicine Studies

Evaluation of Clinics on the Provision of Youth Friendly Services in the Ethekwini Metro of Kwa Zulu Natal

2

Pages 635-645
Panjasaram Naidoo (PhD)

Abstract
There are many barriers that prevent young people from accessing health services that are pertinent and friendly
to them.The objective was to determine if the selected clinics provided youth friendly services and if any
barriers existed at these clinics for young people to access health care.A descriptive cross-sectional study using anonymous questionnaires was conducted amongst young people visiting two primary health care clinics and
one community healthcare centre in the eThekwini Metro of KwaZulu Natal. Results Of the 152 participants,
two thirds were females, the majority being between 18-24 years. Over 42% (n=64) stated that the waiting
periods were too long (p<0.05), whilst fifty three respondents (35%) complained of the short consultation times.
Forty two percent felt that the staff was judgmental towards them when they sought reproductive health
services, whilst 15% felt discriminated against. Twenty one percent felt their privacy was not honored. A third
of the participants stated that no awareness programs / group discussions existed within the clinic to inform
them about HIV/AIDS, STI, though 73% responded that educational materials on HIV are available. Only 8%
were treated by a doctor, but 87% preferred treatment by a doctor, and to be seen by the same person every time
they came to the clinic. Small percentage of 16% rated the clinic services as excellent.The study has highlighted characteristics that contribute to clinics not offering services that are youth friendly.

Managed Care: What Do Private General Practitioners (Gps) Think?

2

Pages 646-657
Shamsinar Ibrahim, Prof. Dr. Mohd Rizal Abdul Manaf ,Dr Azimatun Noor Aizuddin

Abstract
Generally, managed care embedded their roles in most of general practitioners setting where most portion of population seek their primary medical treatment. The aim of this study was to determine the perception of Private General Practitioners (GPs) towards managed care and factors influence those perception. This study participated by 157 GPs works within the vicinity of Kuala Lumpur and Putrajaya.The result of the study shows age factor has an influenced to perception score. This differences was significantly proven when the young GPs have higher perception score than their counterparts. This study found no differences in any of GPs’ criteria factors and perception scores. Quality of care was spotted to have a positive, fair correlation withperception score and this relationship is statistically significant. Extended analysis of multivariate indicated race, GPs’ years of practice, GPs clinic duration and quality of care as predictors succumb to 20% variance in perception score. Overall, majority of 102 GPs reported a negative, low perception towards managed care arrangement which is the finding consistent with previous studies. Managed care is yet to be seen it major
effect in local healthcare industry, though, the trend was already transparent and this might due to the exposure from the external influence. Therefore, potential agencies, policy maker, as well as GPs need to hop in actively to start a measurement and collaboration for better healthcare delivery and promote healthy communication.

Kemuning: An Analysis of anthropology of Health

2

Pages 658-662
Dr.Junardi Harahap

Abstract
Studies that talk about the Anthropology of Health, will be dealing with one of the very interesting study is the study of Ethno medicine. The study of this case involves a variety of treatments that have been rooted in the
Indonesian archipelago. This study is focused on the example on the number of medicinal plants are rooted in
ethnic culture in the archipelago. One interesting medicinal plants studied in the Sunda regions kemuning
flowers are plants that have good efficacy of the community and the public health aspects of medicine, of
course,the case is very attractive from the perspective of Ethno medicine studies in Anthropology of Health.
This study departs from the research question of how t he efficacy of kemuning flowers from the perspective of
Anthropology of Health. The study was conducted with qualitative methods, field studies and also performed
with the scientific literature researches.
A review found that, this study turns kemuning flowers to the beauty it brings to the user, and also for slimming. For reproductive health benefits of this relationship is perceived naturally kemuning,with processing in accordance with tradition. It is also of course a lot of diseases that can be cured with kemuning flowers. In the
study of Anthropology of Health also kemuning flowers, roots of folk lore regardings a kemuning flowers are
then adds an important and urgency of these kemuning flowers utilization Anthropology of Health. In scientific
studies also kemuning flowers consuming a spectis also in good health and not dangerous.

Bekam Treatment: Cheap, Holistic and Changes Paradigm

2

Pages 663-667
Dr. Junardi Harahap

Abstract
Healthy living to be the desire of all people, and become the desire of many people, based treatment and chemical treatment with modern drugs have risks as well as an expensive boarding. Needed an inexpensive treatment, holistic health and also brings to inwardly and outwardly. Treatment is done in the community based on religious views brought to the treatment solution. One of the Islamic religion-based treatments is the treatment of cupping (bekam) that the Islamic concept of cupping in the view of Islam is called al hijamah, which has the effect to the followers of Islam. This study took questions about the views and the benefits of cupping treatment (bekam) to the people who practice it. Research carried out by the method qualitative done with observation and interviews conducted in the city of Bandung. The results showed that treatment of cupping Islam (bekam) leads to remarkable results, and leads to healing and health benefits are tremendous, many informants who had been treated with various diseases one of which is cancer. The result is a bruise has brought changes to the practice paradigm treatment with bekam method.

Transformation Study of Implementation of National Health Insurance (Nhi) at Mamuju Regency, Indonesia

2

Pages 668-675
Muh. Kardl Rais,Suhadi, Zainuddin,Alimin Maidin,Sukri Palutturi

Abstract
The National Health Insurance Program is generally created to facilitate the community in accessing the health services and obtaining the quality health services. Transformation became the important vocabulary since the last seven years in Indonesia, precisely since the enactment of the Social Security Acts on October 19th, 2004. The transformation will present the new identity in the social security program implementation in Indonesia. The Acts of Social Security Organizing Board (SSOB) establishes two Social Security Organizing Boards, namely the Health SSOB and Employment SSOB. The research aimed to identify the implementation of the National Security Insurance program viewed from the program transformation aspect. This was a qualitative research. Informants in the research were the Hospital Head, SSOB Head, Health Office, PHC at Mamuju Regency. Samples were taken by the Purposive Sampling Rational technique namely by selecting the informants who comprehended the problem clearly, were reliable, were able to be the data resources, were prepared and were able to express their opinion well and correctly. The research result indicates that the officials have no idea concerning the regulation of the national health insurance program implementation in the level of health service providers (HSP), participation administration in the online system in the level of HSP, they are not ready, the claim payment model has not been comprehended by the officials of HSP. Observing the transformation setting scope of the social security organizing board regulated in the social security acts and SSOB acts, the research concludes that the transformation success is dependent on the availability of the harmonious and consistent implementation regulation, and it is carried out effectively. The research suggests that the government increases the strong willingness and commitment to perform the transformation at least it is reflected in the seriousness to accomplish the agendas of the regulation, participation administration, budgeting system.

Fraud Prevention in National Health Insurance Implementation in Kendari City, Indonesia

2

Pages 676-684
Suhadi, Muh. Kardl Rais, Zainuddin, Alimin Maidin,Sukri palutturi

Abstract
By the enactment of the National Health Insurance (NHI) on January 1st, 2014, the fraud incident potential will be found. If the premium of NHI is approximately 38.5 trillion with the estimation of the fraud figure of 5 %, the amount of loss will reach 1.8 trillion. The finding of the Indonesian Corruption Watch (ICW) between 2006-2008, there were 54 cases with the state loss reached Rp.128 billion. The fraud mode is in the forms of the fund mark up, drug manipulation, data embezzlement, fund corruption, fictive drugs and health instruments, authority abuse, and bribery. In 2008, PT. Askes marked up the claim as much as Rp.1.2 trillion. In the Regional General Hospital of Bau-bau City, South East Sulawesi Province, it is obtained that the drug claim reached Rp.66 million for patients who were hospitalized in the long stay ward for one day. The research used the qualitative approach. The research was conducted in the hospital, PHC, BPJS, private clinic, and patients in Kendari City in 2014. The research informants included the Hospital Director, PHC Head, BPJS head, clinic doctors, and patients. The research result indicates that the fraud potential and perpetrators are discovered in the Health Service Providers (HSP) and patients, while in BPJS, they do not exist. For the hospital fraud indications, 12 cases are discovered in Kendari City. they are not discovered In PHC. The discovery and prevention of the fraud indications can be carried out through the administrative and medical verifications. For example, the repeated readmission, dual card charges between hospitals. The driving factor of the fraud incident is in the form of the HSP’s ignorance because the medical officials have not been accustomed to the diagnosis system in accordance with BPJS guidelines, whereas the intentional factor is not found. The research concludes that generally, the fraud potential is discovered in HSP and patients, it is not found in BPJS. The discovery and prevention of the fraud indications can be carried out through the administrative and medical verifications. The driving factor of the fraud incident is in the form of the HSP’s ignorance because the medical officials have not been accustomed to the diagnosis system, while the intentional factor is not found. Suggestion: It is necessary to control the expenditure systematically to prevent the fraud, either in the HSP or patients, the fraud socialization to the HSP and community.

Analysis on National Health Insurance Financing at Jeneponto Regency, Indonesia

2

Pages 685-693
Analysis on National Health Insurance Financing at Jeneponto Regency, Indonesia

Abstract
The health service funding by Social Security Organizing Board (SSOB) is generally carried out by the prepaid method for PHC and post paid method for the hospital. Meanwhile, the Health Service Providers (HSP) undergoes the difficulty in the budgeting of the National Health Insurance (NHI), primarily the claim disbursement in the form of the claim disbursement felt to difficult and complicated, claim file problem, subsequent claim magnitude, tariff incongruity proposed by the hospital with the INA CBGs tariff or being paid by the Health SSOB, disease diagnosis coding peculiarity, or the delay of the claim payment by Health SSOB. Therefore, the good management claim must and is important to be conducted by the Health SSOB. The research aimed at investigating the implementation of the National Health Insurance (NHI) financing at Jeneponto Regency. The research used the qualitative approach.. The research informants included the hospital head, PHC head, SSOB head, clinic doctors, and patients. The research result indicates that the NHI financing still has problem in terms of the vagueness of the health service real value and the hospital inability in assessing the adequacy level of the NHI fund in line with the necessity,lack of comprehension of the hospital management concerning the NHI fund utilization. The hospital still complains of the delay of the claim verification result conveyance, the claim payment is carried out repeatedly, the claim disbursement procedure difficulty, the level of SSOB budget disbursement easiness to the PHC is not evenly distributed, there are still PHC’S which get the NHI fund payment once in four months, and SSOB side does not pay the NHI fund because of the incongruity between the participant’s card and family card, so that PHC undergoes the loss because of this. The research concludes that generally the NHI fund has been carried out properly, however, there are still problems in terms of fund adequacy, fund management comprehension, fund disbursement delay, the delay of the claim verification result, the PHC claim procedure difficulty of one payment in four months, and some other problems. Suggestion: it is necessary to provide the sufficient fund addition, punctual claim verification, fund management training, and claim simplification.

Detection of Cervical Cancer Disease using Adaptive Thres holding Method by Image Processing

2

Pages 626-634
Eggi Intan Putri, Rita Magdalena & Ledya Novamizanti

Abstract
Cervical cancer is one of the cancer disease caused by human papiloma virus type 16 and 18, attacking woman cervix. The cervical cancer detection method which frequently used is Pap-Smear. But, error often occursing this method in diagnosing the level of cervical cancer. Therefore, a system is needed that is able to help identifying the result of Pap-Smear. In this study has designed a system to detect the symptoms of cervical cancer using Matlab 2009a software to solve these problems. The image processing starts from converting the type of image, thresholding, noise removal using filter, until the image is ready to be detected. For thresholding process, used Adaptive Thresholding method, thresholding used lokal threshold value. This system is able to classify the image into two types, normal and abnormal (precancerous). For abnormal type divided into three types, that are mild, moderate, and severe. This system used 500 test images,250 for training and 250 for testing. Based on testing process, obtained an accuracy rate of 100% and the average time to proccess this system is 25.4 seconds with WS value is 10 and C value is -2.

A Comparative Study on Healthy City Capacity Mapping:Indonesia and Korea

2

Pages 704-717
Sukri Palutturi, Cordia Chu2, Ji Young Moon, Eun Woo Nam

Abstract
The Healthy City approach toward addressing a variety of urban health challenges is increasingly important in the context of urbanization and globalization. For successful Healthy City implementation and to help planners and decision makers, as an initial step WHO introduced a tool, – capacity mapping, which aims to identify existing resources and assess capacity needs. Countries like Japan, Korea, and Australia, as well as some European and American countries have mapped their national capacity. However, for specific cases like Healthy Cities, mapping capacity is rarely undertaken. Therefore, through a comparative study, this paper maps the Healthy City capacity in two selected countries: Indonesia and Korea, in order to assess comparative needs and improve Healthy City development. Based on an extensive literature review and government documents, this study found that Indonesia and Korea have similarities in the historical development and national agenda of their Healthy Cities implementation, but have differences in organizational structure, regulation, and funding support. It appears that Indonesian national policy is stronger than Korean policy; Indonesia has joint regulation by the MOHA and the MOH, which provide national guidelines for the Healthy Cities implementation, while Korea only utilizes general guidelines. However, in terms of funding availability, Korea’s Healthy City program is stronger than that of Indonesia. Korea benefits from self-financing by each city, a membership fee from the KHCP, and support from the Health Promotion Foundation, while Indonesia has limited funding and no specific membership fee.

Professional challenges to strengthen partnerships in the implementation of Healthy Cities in Indonesia: A case study of Makassar

2

Pages 718-728
Sukri Palutturi, Shannon Rutherford2, Peter Davey, Cordia Chu2

Abstract
For successful implementation of the global Healthy Cities movement, WHO recognizes that working in partnership with different sectors, organizations and background are key ingredients. Current literature has shown various challenges to partnerships, particularly professional challenges. However, little research demonstrates evidence based on real practice example. Before examining the professional challenges for effective partnerships in the implementation of Healthy Cities, this paper explained the activities of the development of Makassar Healthy City (MHC), Indonesia, according to the selected settings and described the organisational structure and working partnerships of Healthy City. In-depth interviews of 24 informants from the members of Healthy City Advisory Team (HCAT) and Healthy City Forum (HCF) were conducted. They involved actively in the implementation of Healthy City. This research identified several professional factors for effective partnerships including poor understanding and view point, lack of commitment, lack of opportunities for staff development and lack of time. The finding indicates there is a need for stakeholder involvement in strengthening effective partnerships.